ELT Market in China 2017-2021

  • ID: 4420430
  • Report
  • Region: China
  • 75 pages
  • TechNavio
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FEATURED COMPANIES

  • Berlitz
  • ChinaEDU
  • Disney English
  • EF Education First
  • iTutorGroup
  • Pearson ELT
  • MORE
About ELT

Training for the English language is predominant in the global language learning market. This is because the language is essential for various practical applications. However, the rising importance of other languages will also contribute to the market growth. Globalization of businesses and staggering growth of emerging economies have placed few native languages such as Chinese, Japanese and other similar languages on the international map. As a result, prospective candidates seeking job opportunities, away from their domicile, in other nations are expected to be well-versed with the respective native language. This development has triggered the rise in demand for language training courses in Mandarin, English, French, Spanish, and Arabic.

The analysts forecast the ELT market in China to grow at a CAGR of 21.93% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the ELT market in China for 2017-2021. To calculate the market size, the report considers the sales and volume of the services market.

The report, ELT Market in China 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Berlitz
  • ChinaEDU
  • Disney English
  • EF Education First
  • iTutorGroup
  • New Oriental Education & Technology Group
  • Pearson ELT
  • Sprout4Future
  • TAL Education Group
  • Xueda Education Group
Market drivers
  • Increased private investment in online English training vendors
  • For a full, detailed list, view the full report
Market challenges
  • Availability of increasing number of open-source materials
  • For a full, detailed list, view the full report
Market trends
  • Growing number of ELTs in Tier-2 cities
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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FEATURED COMPANIES

  • Berlitz
  • ChinaEDU
  • Disney English
  • EF Education First
  • iTutorGroup
  • Pearson ELT
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
  • Market outline
PART 05: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 06: MARKET SIZING
  • Market definition
  • Market size and forecast 2016-2021
PART 07: FIVE FORCES ANALYSIS

PART 08: MARKET SEGMENTATION BY LEARNING METHOD
  • ELT market in China: Segmentation by learning method
  • Comparison by Learning Method
  • ELT market in China by classroom-based learning – Market size and forecast 2016-2021
  • ELT market in China by online learning – Market size and forecast 2016-2021
  • ELT market in China by blended learning – Market size and forecast 2016-2021
  • Market opportunity by Learning Method
PART 09: MARKET SEGMENTATION BY END-USER
  • ELT market in China by end-user
  • Comparison by end-user
  • ELT market in China by individual learners – Market size and forecast 2016-2021
  • ELT market in China by institutional learners – Market size and forecast 2016-2021
  • Market opportunity by end-user
PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 12: MARKET TRENDS
  • Growing number of ELTs in Tier-2 cities
  • Radical shift toward specialized form of English learning
  • Emergence of gamified content
PART 13: VENDOR LANDSCAPE
  • Competitive landscape
PART 14: VENDOR ANALYSIS
  • Vendor overview
  • Berlitz
  • ChinaEDU
  • Disney English
  • EF Education First
  • iTutorGroup
  • New Oriental Education & Technology Group
  • Pearson ELT
  • Sprout4Future
  • TAL Education Group
  • Xueda Education Group
PART 15: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Parent market: Global language learning market 2016
Exhibit 02: Market characteristics
Exhibit 03: Market segments
Exhibit 04: Market definition - Inclusions and exclusions checklist
Exhibit 05: China – Market size and forecast 2016-2021 ($ bn)
Exhibit 06: ELT market in China – Year-over-year growth 2017-2021 (%)
Exhibit 07: Five forces analysis
Exhibit 08: ELT market in China by learning method – Market share 2016-2021 (%)
Exhibit 09: Comparison by Learning Method
Exhibit 10: ELT market in China by classroom-based learning – Market size and forecast 2016-2021 ($ bn)
Exhibit 11: ELT market in China by classroom-based learning – Year over year growth 2017-2021 (%)
Exhibit 12: ELT market in China by online learning – Market size and forecast 2016-2021 ($ bn)
Exhibit 13: ELT market in China by online learning – Year-over-year growth 2017-2021 (%)
Exhibit 14: ELT market in China by blended learning – Market size and forecast 2016-2021 ($ bn)
Exhibit 15: ELT market in China by blended learning – Year-over-year growth 2017-2021 (%)
Exhibit 16: Market opportunity by Learning Method
Exhibit 17: ELT market in China by end-user – market share 2016-2021 (%)
Exhibit 18: Comparison by end-user
Exhibit 19: ELT market in China by individual learners – Market size and forecast 2016-2021 ($ bn)
Exhibit 20: ELT market in China by individual learners – Year-over-year growth 2017-2021 (%)
Exhibit 21: ELT market in China by institutional learners – Market size and forecast 2016-2021 ($ bn)
Exhibit 22: ELT market in China by institutional learners – Year-over-year growth 2017-2021 (%)
Exhibit 23: Market opportunity by end-user
Exhibit 24: Berlitz: Training formats
Exhibit 25: ChinaEDU Product segments
Exhibit 26: TAL Education Group: Product segment
Exhibit 27: Xueda Education Group: Product segments
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FEATURED COMPANIES

  • Berlitz
  • ChinaEDU
  • Disney English
  • EF Education First
  • iTutorGroup
  • Pearson ELT
  • MORE
New Report Released: – ELT Market in China 2017-2021

The author of the report recognizes the following companies as the key players in the ELT market in China: Berlitz, ChinaEDU, Disney English, EF Education First, iTutorGroup, New Oriental Education & Technology Group, Pearson ELT, Sprout4Future, TAL Education Group, and Xueda Education Group

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is Growing number of ELTs in Tier-2 cities. The ELT market in China is fragmented in nature with many local and international players operating in the market. The competition in the market is very high in Tier-1 cities and is reaching the stage of saturation with many organized and well-established players operating in Tier-1 cities in China such as Beijing, Guangzhou, and other Tier-1 cities.”

According to the report, one of the major drivers for this market is Increased private investment in online English training vendors. Owing to the increasing popularity and the growing demand for English language learning in China, an unprecedented amount of venture capital (VC) is being invested in online education companies in China. As a result, these extensive investments enable ELT vendors in expanding at an accelerated rate. Shanghai-based TutorGroup obtained $200 million in November 2015 from Alibaba.

Further, the report states that one of the major factors hindering the growth of this market is Availability of increasing number of open-source materials. Vendors providing ELT are facing a significant threat from other vendors who have been providing free ELT. These open sources are generally in terms of MOOCs. Online vendors such as Duolingo, Memrise, and Bussuu provide ELT to students for free of cost. These courses include the content from the basic level to the intermediate level. However, the advanced level courses are charged a certain fee varying to a few dollars. The ABCmouse English Language Learning app helps children between 3 and 8 years in learning English. Duolingo and Memrise help students in active learning through the use of gamification. In addition, there are varieties of eBooks and online videos that correspond to teaching the basics of English in China. In addition, MOOCs are holistic in nature, covering broad aspects of a given subject. Therefore, for certain online courses, users prefer to enroll in the relevant open-source.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Berlitz
  • ChinaEDU
  • Disney English
  • EF Education First
  • iTutorGroup
  • New Oriental Education & Technology Group
  • Pearson ELT
  • Sprout4Future
  • TAL Education Group
  • Xueda Education Group
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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