Global Mobile Marketing - Procurement Market Intelligence Report

  • ID: 4421112
  • Report
  • Region: Global
  • 92 pages
  • SpendEdge
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FEATURED COMPANIES

  • Accenture Interactive
  • BBDO Worldwide
  • Bluefocus
  • McCann.
  • PwC Digital Services
  • MORE
About Mobile Marketing

The rapid growth of smartphone market is because of the development of technological infrastructures such as mobile towers and communication networks and the reduction in the price of cell phones. The drop-in price for a cell phone is because of intense competition and increased supply from major smartphone producers. Also, mobile marketing has faster time-to-market compared with traditional advertising medium, such as print, because the former is digital and promotions can be monitored in the real-time by marketers and can be changed with changes in market conditions.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Mobile Marketing Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

This report, Global Mobile Marketing Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver:
  • Rapid growth of smartphone market
  • For a full, detailed list, view our report
Category constraints
  • Lack of accurate and well-established systems
  • For a full, detailed list, view our report
Procurement best practices
  • Service providers that have omnichannel marketing capabilities
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Accenture Interactive
  • BBDO Worldwide
  • Bluefocus
  • McCann.
  • PwC Digital Services
  • MORE
Part 1: Category at a Glance
  • TAKEAWAY 01: Market Overview
  • TAKEAWAY 02: Demand and Supply Snapshot
  • TAKEAWAY 03: Key Market Dynamics
  • TAKEAWAY 04: Supply Market Highlights
  • TAKEAWAY 05: Pricing Insights
  • TAKEAWAY 06: Procurement Insights
Part 2: Scope of the Report
  • Category Definition
  • Research Methodology
Part 3: Market Insights
  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Global Molasses Production Hubs
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis
Part 4: Supply Market Insights
  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
Part 5: Pricing Insights
  • Pricing Models Snapshot
  • Pricing Models - Pros and Cons
  • Indicative Pricing
Part 6: Procurement Insights
  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
Part 7: Top Five Suppliers
  • Accenture Interactive
  • PwC Digital Services
  • BBDO Worldwide
  • Bluefocus
  • McCann
Part 8: Appendix
  • Glossary
  • Key Notes
  • About Us
Note: Product cover images may vary from those shown
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  • Accenture Interactive
  • PwC Digital Services
  • BBDO Worldwide
  • Bluefocus
  • McCann.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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