Global TV Advertising - Procurement Market Intelligence Report

  • ID: 4421160
  • Report
  • Region: Global
  • 81 pages
  • SpendEdge
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FEATURED COMPANIES

  • BBDO
  • Leo Burnett
  • McCann
  • Ogilvy & Mather
  • Saatchi & Saatchi .
  • MORE
About Global TV Advertising

TV advertising drives social media brand engagement. With the increased number of advertisements broadcasted on TV, buyers need to emphasize on effectively engaging with their audiences to drive business outcomes. As buyers are opting for integrated marketing campaigns, there is a significant impact of TV advertising on social media brand engagement. For instance, it has been increasingly observed that a consumer who is watching an advertisement on TV will tend to search for the same brand on a secondary device (mobile devices, including laptops) simultaneously in case the person has the intent to purchase the product.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global TV Advertising Market. Its helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

This report, Global TV Advertising Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver:
  • TV advertising drives social media brand engagement
  • For a full, detailed list, view our report
Category constraints
  • Difficulty in forecasting effectiveness
  • For a full, detailed list, view our report
Procurement best practices
  • Adopt latest trends in technology
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers ?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • BBDO
  • Leo Burnett
  • McCann
  • Ogilvy & Mather
  • Saatchi & Saatchi .
  • MORE
Part 1: Category at a Glance
  • TAKEAWAY 01: Market Overview
  • TAKEAWAY 02: Demand and Supply Snapshot
  • TAKEAWAY 03: Key Market Dynamics
  • TAKEAWAY 04: Supply Market Highlights
  • TAKEAWAY 05: Pricing Insights
  • TAKEAWAY 06: Procurement Insights
Part 2: Scope of the Report
  • Category Definition
  • Research Methodology
Part 3: Market Insights
  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Global Molasses Production Hubs
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis
Part 4: Supply Market Insights
  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
Part 5: Pricing Insights
  • Pricing Models Snapshot
  • Pricing Models - Pros and Cons
  • Indicative Pricing
Part 6: Procurement Insights
  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
Part 7: Top Five Suppliers
  • BBDO
  • Leo Burnett
  • Ogilvy & Mather
  • McCann
  • Saatchi & Saatchi
Part 8: Appendix
  • Glossary
  • Key Notes
  • About Us
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  • BBDO
  • Leo Burnett
  • Ogilvy & Mather
  • McCann
  • Saatchi & Saatchi .
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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