Opportunities in the Eastern Europe Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

  • ID: 4421282
  • Report
  • Region: Eastern Europe, Europe
  • 101 pages
  • GlobalData
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FEATURED COMPANIES

  • Bayadera Group
  • Diageo Plc.
  • Global spirits
  • Jsc synergy
  • Nemiroff
  • Pernod Ricard SA
  • MORE
Opportunities in the Eastern Europe Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global Spirits sector was valued at US$689,074.6 million in 2017 in which Eastern Europe stood fourth among all regions by value, with 9.1% share in 2017. Due to challenging economic conditions in most countries in the region, the spirits sector is forecast to record a low value CAGR of 0.2% during 2017-2022.

Among various countries in the region, Russia held the maximum value share of 63.7% and is forecast to witness a negative CAGR during 2017-2022, owing to the financial and economic crisis that the country faced between 2014 and 2017. Vodka was the largest market in the Eastern Europe spirits sector, but is expected to decline at a negative CAGR during 2017-2022. Even though the Per capita consumption at 7.4 liters is higher than global per capita consumption value.

Based on the relative performance of countries on multiple metrics, the Czech Republic, Romania, Slovakia, and Hungary are shortlisted as high potential countries, primarily due to the large spirits sector size, projected high value growth rates, and projected rising per capita value growth levels. Of all the high potential countries, Romania is the largest market for spirits and The Czech Republic spirits sector is forecast to grow at the fastest pace in value terms between 2017 and 2022.

The overall spirits sector in the Eastern Europe region is fragmented with the top five brands - Khlibniy Dar, Nemiroff, Krupnik, Khortytsa, and Pyat Ozer - accounting for 8.1% of the overall value sales in the sector.

The report "Opportunities in the Eastern Europe Spirits Sector", brings together multiple data sources to provide a comprehensive overview of the region's spirits sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe spirits sector in the region. It includes analysis on the following -
  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of spirits categories across the key countries in the region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for spirits across the key countries in the region, in 2017. It covers these distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores’ and Other retailers.
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, pack type, closure type, and primary outer types based on the volume sales (units) of spirits.
Reasons to Buy
  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Bayadera Group
  • Diageo Plc.
  • Global spirits
  • Jsc synergy
  • Nemiroff
  • Pernod Ricard SA
  • MORE
Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)
Market Size in Context - Eastern Europe compared to other regions
Growth analysis by Region
Growth Analysis by Country
Growth Analysis by Category

3. Identifying high potential countries in Eastern Europe
Identifying high potential countries - Methodology
High potential countries in Eastern Europe
Identifying high potential countries - Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Eastern Europe)
High potential countries in Eastern Europe - Overview
Growth Contribution Analysis by Country
Share of Spirits compared to other Alcoholic Beverages sectors
Change in consumption levels by country and category
Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Eastern Europe)
Romania
Hungary
Czech Republic
Slovakia

6. Success Stories

7. Company and Brand Analysis
Brand Share analysis in the Spirits sector
Top companies in Eastern Europe Spirits
Top brands in Eastern Europe Spirits
Private Label penetration in the Spirits sector

8. Key Distribution Channels
Leading Distribution Channels by countries
Leading Distribution Channels by category

10. Key Packaging Formats
Growth analysis by key package material and pack type
Growth analysis by closure type and primary outer type

11. Challenges and Future Outlook
Key Challenges
Future Outlook

12. Appendix

List of Tables
Regional comparison: Market size, growth, and per capita analysis, 2017-2022
Identifying high potential countries - Risk, reward and opportunity analysis
High potential countries in Eastern Europe - Overview
Value share of Spirits sector as a proportion of overall alcoholic beverages by country
Change in consumption by market within Spirits (value terms), 2017-2022
Per Capita Consumption in Eastern Europe and high potential countries, 2017
Per Capita Expenditure in Eastern Europe and high potential countries, 2017
Romania Spirits - Overview, % value share by market, 2017
Hungary Spirits - Overview % value share by market, 2017
Czech Republic Spirits - Overview % value share by market, 2017
Slovakia Spirits - Overview % value share by market, 2017
Leading brands in the Eastern Europe Spirits Sector and Markets by value, 2017
Leading companies in the Eastern Europe Spirits Sector by volume (million liters), 2017
Leading Brands (including Private label) in the Eastern Europe Spirits Sector by volume (million liters), 2017
Private Label penetration in the Spirits sector
Leading Distribution Channels in the Eastern Europe region by countries, 2017
Leading Distribution Channels in the Eastern Europe region by markets, 2017

List of Figures
Annual value growth analysis by region (2017-2022)
Annual volume growth analysis by region (2017-2022)
Value and volume growth analysis by country (2017-2022)
Value and volume growth analysis by market (2017-2022)
Country level contribution to the growth by Markets in the Eastern Europe region, 2017-2022
Romania Spirits - Demographic Analysis
Hungary Spirits - Demographic Analysis
Czech Republic Spirits - Demographic Analysis
Slovakia Spirits - Demographic Analysis
Key package material volume (units) share, 2017
Unit volume growth by pack material (2012-2022)
Key pack type volume (units) share, 2017
Unit volume growth by pack type (2012-2022)
Key closure type volume (units) share, 2017
Unit volume growth by closure 2012-2022)
Key primary outer type by volume (units) share, 2017
Unit volume growth by primary outer type (2012-2022)
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  • Russian Standard Corporation
  • Stock Spirits Group Plc.
  • Status Group
  • Diageo Plc.
  • Pernod Ricard SA
  • Bayadera Group
  • Global spirits
  • Marie Brizard Wine & Spirits SA
  • Jsc synergy
  • Nemiroff
Note: Product cover images may vary from those shown
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