Opportunities in the Eastern Europe Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Eastern Europe Spirits Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

Global Spirits sector was valued at US$689,074.6 million in 2017 in which Eastern Europe stood fourth among all regions by value, with 9.1% share in 2017. Due to challenging economic conditions in most countries in the region, the spirits sector is forecast to record a low value CAGR of 0.2% during 2017-2022.

Among various countries in the region, Russia held the maximum value share of 63.7% and is forecast to witness a negative CAGR during 2017-2022, owing to the financial and economic crisis that the country faced between 2014 and 2017. Vodka was the largest market in the Eastern Europe spirits sector, but is expected to decline at a negative CAGR during 2017-2022. Even though the Per capita consumption at 7.4 liters is higher than global per capita consumption value.

Based on the relative performance of countries on multiple metrics, the Czech Republic, Romania, Slovakia, and Hungary are shortlisted as high potential countries, primarily due to the large spirits sector size, projected high value growth rates, and projected rising per capita value growth levels. Of all the high potential countries, Romania is the largest market for spirits and The Czech Republic spirits sector is forecast to grow at the fastest pace in value terms between 2017 and 2022.

The overall spirits sector in the Eastern Europe region is fragmented with the top five brands - Khlibniy Dar, Nemiroff, Krupnik, Khortytsa, and Pyat Ozer - accounting for 8.1% of the overall value sales in the sector.

The report "Opportunities in the Eastern Europe Spirits Sector", brings together multiple data sources to provide a comprehensive overview of the region's spirits sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe spirits sector in the region. It includes analysis on the following -

• Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions


• Change in consumption: Analysis on the shift in consumption of spirits categories across the key countries in the region.


• High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure


• Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.


• Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.


• Key distribution channels: Provides analysis on the leading distribution channels for spirits across the key countries in the region, in 2017. It covers these distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers, Cash & Carries and Warehouse Clubs, ‘Dollar Stores’ and Other retailers.


• Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, pack type, closure type, and primary outer types based on the volume sales (units) of spirits.

Reasons to Buy

• Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.


• The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances


• The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion


• To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.