Monetising Fibre - Competitive Pressure Pushing Operators to Monetise Fibre Beyond Their Core Business

  • ID: 4421333
  • Report
  • 86 pages
  • IDATE
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FEATURED COMPANIES

  • AT&T
  • China Mobile Tie Tong
  • Comcast
  • Korean Telecom
  • Orange France
  • Swisscom
  • MORE

This report delivers a detailed snapshot of the strategies that operators around the globe – USA, Europe, Asia – are using to monetise their fibre networks.

  • What marketing strategies and business models have operators developed to earn a return on their investments in FTTH networks?
  • What quality of service options (speed, latency, data allowances) can be monetised?
  • What are the most winning pricing scenarios?
  • What are the challenges involved in selling bundles? Is premium content a vital ingredient? Is it an effective tool for upselling?
  • What are the medium-term scenarios for monetising fibre, with a view to upcoming 5G rollouts?
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AT&T
  • China Mobile Tie Tong
  • Comcast
  • Korean Telecom
  • Orange France
  • Swisscom
  • MORE





1 Executive Summary
1.1 Financing the network: strategic choices
1.2 Monetising quality of service
1.2.1 Adjusting pricing policies
1.2.2 Cross-selling and upselling

2 Methodology and definitions
2.1 General methodology
2.2 Definitions

3 Network rollout strategies
3.1 Ultrafast broadband technologies
3.1.1 Fixed UFB
3.1.2 Mobile UFB
3.2 Operators’ technological choices
3.3 Coverage and subscribers: state of the art

4 Fibre monetisation strategies
4.1 Monetising quality of service
4.1.1 Monetising faster connections
4.1.2 Monetising symmetrical connections
4.1.3 Monetising low latency
4.1.4 Monetising higher data caps
4.1.5 Monetising enhanced connectivity using a B2B2C model
4.2 Adjusting pricing policies
4.2.1 Pricing strategies
4.2.2 Pricing scenarios for monetising fibre
4.3 Cross-selling
4.3.1 Monetising fixed calling
4.3.2 Mobile services
4.3.3 Content strategy
4.4 Monetising fibre with a view to 5G
4.4.1 Background
4.4.2 Increasing wireless speeds

5 Player strategies, in detail
5.1 KT: GIGAtopia
5.1.1 National situation
5.1.2 Network rollouts: GIGAtopia
5.1.3 Supply-side strategy
5.2 NTT
5.2.1 National situation
5.2.2 Rollout strategy
5.2.3 Supply-side strategy
5.2.4 Initiatives from the competition
5.3 China Telecom
5.3.1 National situation
5.3.2 Network development strategy
5.3.3 Strategy
5.4 Swisscom
5.4.1 Overall strategy
5.4.2 Rollout strategy superfast access: opting for G.fast
5.4.3 Product line strategy
5.5 Deutsche Telekom
5.5.1 National situation
5.5.2 Overall strategy
5.5.3 Rollout strategy: opting for VDSL
5.5.4 Product line strategy
5.6 Vodafone Germany
5.6.1 Overall strategy
5.6.2 Superfast access strategy
5.6.3 Product line strategy
5.6.4 Competitive positioning
5.7 Orange France
5.7.1 National situation: fierce competition over prices, coverage and quality of service
5.7.2 A clear fibre-centric (FTTH) strategy, and VDSL in rural areas
5.7.3 Product line strategy
5.7.4 The competition’s strategies
5.8 Telefónica
5.8.1 National situation
5.8.2 Network build-outs: the biggest network in Europe
5.8.3 Supply-side strategy
5.8.4 Content
5.8.5 Competing offers
5.9 BT
5.9.1 National situation
5.9.2 Rollout strategy
5.9.3 Product line strategy
5.9.4 Competing offers
5.10 Verizon
5.10.1.National situation
5.10.2.Verizon: FTTH market leader
5.10.3.Superfast access rollout strategy
5.10.4.Product line strategy
5.11 AT&T
5.11.1.Superfast access development strategy
5.11.2.Product line strategy
5.11.3.Competing offers

List of Tables

Table 1: Operators’ technological choices
Table 2: FTTH coverage and subscribers at the end of 20
Table 3: Fibre trial speeds
Table 4: Summary of speeds offered by ISPs
Table 5: Broadband/superfast broadband pricing strategies
Table 6: Swisscom plans and pricing
Table 7: Bouygues Telecom pricing
Table 8: Free’s unlimited plan
Table 9: Operators’ UHD offers
Table 10: KT’s network rollouts and subscriber numbers
Table 11: KT’s Internet access plans
Table 12: Pricing for NTT broadband/superfast broadband access products
Table 13: China Telecom Beijing pricing, 20
Table 14: Swisscom superfast access rollouts and subscriber numbers
Table 15: Swisscom pricing
Table 16: Orange FTTx rollouts and subscribers
Table 17: Bouygues Telecom pricing
Table 18: Telefónica FTTX rollouts and subscribers
Table 19: Telefónica’s broadband access products
Table 20: BT’s FTTx rollouts and subscribers
Table 21: BT’s line of access products
Table 22: BT triple play bundles
Table 23: Verizon FTTx rollouts and subscribers
Table 24: Verizon Fios line pricing
Table 25: Verizon Fios Gigabit product prices
Table 26: Prices for Verizon fixed broadband plans
Table 27: The different TV plans in Verizon bundles
Table 28: Verizon’s premium TV products
Table 29: AT&T FTTx rollouts and subscriber numbers
Table 30: AT&T’s product line

List of Figures

Figure 1: Evolution of average residential connection speeds
Figure 2: Evolution of broadband ARPU for Orange
Figure 3: Countries where Gigabit plans are available, as of March 20
Figure 4: Telstra’s price range, by connection speed
Figure 5: Range of price points for superfast access plans
Figure 6: Range of price points for triple play bundles
Figure 7: Evolution of China Telecom’s ARPU, connection speeds, subscribers and revenue
Figure 8: Verizon pricing by connection speed
Figure 9: Swisscom bundle subscribers
Figure 10: Evolution of Swisscom’s ARPU
Figure 11: Comparison of the evolution of BT’s broadband and TV subscriber numbers, consumer ARPU and content acquisition costs per TV subscriber
Figure 12: Evolution of BT’s broadband market share
Figure 13: Growth of KT’s broadband, TV, and UFB/4K subscriber numbers
Figure 14: KT’s media revenue growth, 2015-20
Figure 15: Evolution of KT’s Internet subscriber numbers and revenue
Figure 16: 2016/2015 growth rate for KT’s different businesses
Figure 17: NTT FTTH subscriber growth
Figure 18: Evolution of NTT’s FTTH subscriber ARPU
Figure 19: NTT’s FTTH TV subscriber numbers
Figure 20: China Telecom’s Internet subscriber growth
Figure 21: Evolution of average bitrates and ARPU
Figure 22: Evolution of China Telecom’s broadband and IPTV revenue
Figure 23: ARPU growth for Swisscom bundles
Figure 24: Broadband subscriber numbers for Germany’s top ISPs
Figure 25: Growth of Orange FTTH/VDSL subscriber numbers
Figure 26: Evolution of Orange subscriber numbers
Figure 27: Evolution of Movistar FTTH subscriber numbers and coverage
Figure 28: Evolution of Movistar consumer revenue
Figure 29: Breakdown of broadband/superfast broadband subscribers in the UK by operator
Figure 30: Growth of BT broadband/superfast broadband subscriber numbers and ARPU
Figure 31: Evolution of Openreach fibre subscribers and CAPEX
Figure 32: Breakdown of fixed broadband and superfast subscribers in the United States by operator
Figure 33: Evolution of connection speeds in the United States
Figure 34: Growth of Verizon broadband/superfast broadband subscriber numbers and revenue
Figure 35: New AT&T video subscribers



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  • AT&T
  • BT
  • China Mobile Tie Tong
  • China Telecom
  • Comcast
  • Deutsche Telekom
  • Korean Telecom
  • NTT
  • Orange France
  • Singapore Republic
  • Swisscom
  • Telefónica
  • Telstra
  • Verizon
  • Vodafone Deutschland
Note: Product cover images may vary from those shown
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