American Generations: Who They Are and How They Live - 9th edition

  • ID: 4421948
  • Book
  • Region: United States
  • 488 Pages
  • New Strategist Publications, Inc
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Compares and contrasts the five living generations of Americans—Millennials, Generation X, Baby Boom, Swing, and World War II.

For decades, the U.S. population has been fragmented by generation. The ninth edition of American Generations: Who They Are and How They Live is the tool for piecing together those fragments and seeing the whole. It is the resource for those who want to stay on top of the dynamic generational mix - from the preschool Recession generation to the adolescent iGeneration, from young adult Millennials to middle-aged Generation X, from the “go-go” Baby Boomers to the “slow-go” Swing and World War II generations. The age and generational profiles in this new reference tool are an invaluable resource for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them.

American Generations opens with an in-depth overview of the demographics of each generation. The 11 additional chapters examine Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. This edition of American Generations includes 2016 attitudes data from the General Social Survey, 2015 time use data from the American Time Use Survey, as well as recent income, housing, labor force, and spending data. Household net worth, assets, and debt are also profiled. Each chapter includes tables and text showing how the generations are alike and different, the important trends to watch, and what to expect in the future.

Today’s world is changing rapidly. People who are as little as 10 years apart in age can have very different experiences, making them unlike one another in significant ways. American Generations reveals the significant differences. Those who are in the know will better understand what lies ahead.

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Chapter 1 . The Generations

  • The iGeneration: Growing Up
  • The Millennial Generation: Bigger than Boomers
  • Generation X: America’s Middle-Aged
  • The Baby-Boom Generation: Moving Off Stage
  • Older Generations: The Wealthiest Retirees

Chapter 2 . Attitudes

  • The Internet is Now the Most Important Source of News
  • The Internet is the Most Important Source of Science News
  • Religious Beliefs Shape the Perspectives of Older Americans.
  • Younger Generations Support Gay Marriage
  • Most Americans Do Not Trust Others
  • Millennials Are Least Likely to be Conservative
  • Many Think their Income is Below Average
  • Younger Generations See a Better Future
  • Younger Generations Socialize the Most

Chapter 3 . Education

  • Millennials Are the Most Highly Educated Generation
  • Millennial Women Have the Highest Educational Attainment
  • Asians Are the Best Educated
  • Young Adults Are More Likely to be in School
  • More Than One in Four Americans Is in School
  • Millennials Are Aging Out of the College Lifestage
  • Older Students Less Likely to Attend School Full-Time

Chapter 4 . Health

  • Most Americans Feel very Good or Excellent
  • Births Have Declined
  • Blacks and Hispanics Have Children at a Younger Age
  • Many Women Have Not Had Children
  • Most Adults Are Overweight
  • Weight Problems Start Young
  • Most Americans Do Not Get Enough Exercise
  • High School Students Are More Likely to Drink than Smoke
  • Many Adults Have Used Illicit Drugs.
  • Most Women of Childbearing Age Use Contraceptives
  • Many Older Americans Have Physical Difficulties
  • Health Problems Are Common Among Older Americans
  • Asthma and Allergies Affect Many Children
  • Number of Uninsured Declined by 12.8 Million
  • Most Americans See a Health Care Provider More than Once a Year
  • Heart Disease Is the Leading Killer of the Oldest Adults
  • American Life Expectancy Declined in 2015

Chapter 5 . Housing

  • The Homeownership Rate Is Falling
  • Homeownership Is Highest among Older Americans
  • Married Couples Are Most Likely to Be Homeowners
  • Blacks and Hispanics Have Lower Homeownership Rates
  • Homeownership Is Highest in the Midwest
  • Young Adults Are Most Likely to Move

Chapter 6 . Income

  • Despite Recent Gains, Men’s Median Income Has Fallen
  • Gen Xers Have Surpassed Boomers
  • Gen X Women Have the Highest Incomes
  • The Incomes of Young Women Nearly Match Those of Young Men
  • Older Householders Have Made Gains
  • Americans Aged 45 to 54 Are Most Likely to Be Affluent
  • Households Headed by the Oldest Americans Have the Lowest Incomes
  • Two Earners Have Higher Incomes
  • Regardless of Race or Hispanic Origin, Incomes Peak in Middle Age
  • Nearly 40 Percent of Older Americans Receive Retirement Income
  • Poverty Has Grown among Working-Age Adults

Chapter 7 . Labor Force

  • Labor Force Participation Has Declined
  • Men Aged 30 to 44 Are Most Likely to Work
  • Millennials Are the Largest Share of the Workforce
  • Hispanic Men Have the Highest Labor Force Participation Rate
  • The Middle-Aged Are Professionals, Managers
  • Most of the Middle-Aged Work Full-Time
  • Dual Earners Are in the Majority
  • Most Mothers Work
  • Job Tenure Has Increased
  • Self-Employment Rises with Age
  • More Older Workers Will Be in the Labor Force

Chapter 8 . Living Arrangements

  • Boomers Head the Largest Share of Households
  • Young and Old Have the Most Diverse Households
  • Millennial Households Are Diverse
  • Householders in the Northeast Are Older
  • The Oldest Americans Have the Smallest Households
  • Fewer than 30 Percent of Households Include Children Under Age 18
  • Most Hispanic Households Include Children
  • Parents in their Forties Have Teens
  • Younger Generations Are Staying Single Longer
  • Most Men Are Married
  • Divorce is Highest Among Men and Women in their Fifties and Sixties

Chapter 9 . Population

  • Social Trends Mirror Changing Age Structure
  • Sex Ratio Reverses with Age
  • Greater Diversity Among the Young
  • Rapid Growth Is Projected for the Older Population
  • Minorities Are Close to Becoming the Majority
  • Immigration Contributes to Diversity
  • Regional Populations Mostly Similar by Generation
  • Young and Old Are Drawn to Different States
  • Young Adults Are Least Likely to vote

Chapter 10 . Spending

  • Household Spending Trends, 2006 to 2015
  • At All Ages, Housing Is the Largest Expense
  • Under Age 25: Transition to Adulthood
  • 25-to-34-Year-Olds: Spending on Children
  • 35-to-44-Year-Olds: More Mouths to Feed
  • 45-to-54-Year-Olds: Big Spenders
  • 55-to-64-Year-Olds: Spending More than Average
  • 65-to-74-Year-Olds: Near-Average Spenders
  • 75 or Older: Spending More

Chapter 11 . Time Use 

  • Leisure Activities Rank Second in Time Use
  • Older Adults Spend the Most Time in Leisure Pursuits
  • Older Women Spend the Most Time Cooking
  • Teenagers Spend the Most Time on the Phone

Chapter 12 . Wealth

  • Net Worth Continues to Decline
  • Financial Asset value Has Declined in Every Age Group
  • Nonfinancial Assets Are the Basis of Household Wealth
  • Most Households Are in Debt
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