Top Growth Opportunities: Savory Snacks in China
Summary
Top Growth Opportunities for Savory Snacks in China provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snack markets in the Chinese market through Our detailed and robust data, expert insight, and case studies.
Top Growth Opportunities for Savory Snack in China provides an overview of the Savory Snack market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. Our proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
Our Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snack producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
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Scope
Reasons to buy
Summary
Top Growth Opportunities for Savory Snacks in China provides recommended actions and detailed analysis of how to target the best growth opportunities for Savory Snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snack markets in the Chinese market through Our detailed and robust data, expert insight, and case studies.
Top Growth Opportunities for Savory Snack in China provides an overview of the Savory Snack market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. Our proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
Our Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for savory snack producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Get access to -
- Key consumer demographic groups driving consumption within the Chinese market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs
Scope
- The Chinese Savory Snack sector ranked fifth in terms of per capita expenditure in US dollar terms outranking US, Germany and India.
- Consumers seek more 'healthy' and 'premium' savory snacks, manufacturers should focus on restructure of product structure to contain lower or no levels of fat, salt and saturated fats.
- The overall Chinese Savory Snack sector grew by 7% from 2013-2018
- Nuts & Seeds was the most successful category within this sector
Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Savory Snacks consumers. This is based on Our unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table of Contents
- Introducing a top growth market for Savory Snacks
- Top 10 global growth opportunities scores
- Top global issues
- Assessment against global strategic issues
- The strategic issues map
- Predicted future issues for the global sector
- Reward and risk assessment
- Opportunity score - overview
- Consumer spending trends - peer group comparisons
- Political, Economic, Social, and Technological: Analysis
- Enablers and inhibitors of growth
- Rewards and opportunities for growth
- Summary of the market
- Market insight - identifying the opportunities to move into
- Market growth by category
- Value growth of the market
- Volume growth of the market
- Level of premiumization by category
- Category analysis - key drivers of change
- Retail and distribution insight - key channels and retailers driving growth
- Savory Snacks retail channel share
- Key Retail Channel trends
- Routes to market
- Drivers of change in the sector
- Company and brand insight - the competitive landscape defined
- Category fragmentation
- Company and brand strength
- Private label penetration
- Brand share by leading supplier
- International and domestic brand analysis
- Company and brand strength summary
- Consumer insight - who, what, when, where and why
- Strategic issues map
- Key consumer driver implications
- Key consumers trends
- Consumer groups
- Key Health & Wellness trends
- Penetration of Health and Wellness claims by category
- Consumer trends summary
- Product and packaging insights
- Key Product Insights
- Trends and strategic issues - other notable product trends
- Key product innovation case studies
- Key Packaging Insights
- Trends and strategic issues
- Product launch key takeouts
- White spaces and innovation opportunities - space to move into
- Growth segments to target
- Consumer spaces to target
- Segment opportunities
- Price dynamics
- Appendix and Definitions
List of Tables
- Visualization of 10 countries growth opportunities
- Reward and risk assessment
- Market value and split, 2013-2023
- Winners and losers by category, value, 2018-2023
- Volume growth by category, 2013-2023
- Winners and losers by category, volume, 2018-2023
- Key consumption volume shares by consumer group, 2018
- Key consumption motivators by category, 2018
- Top categories by volume and CAGR, 2013-2018
- Average price change by brand, 2018
List of Figures
- Map of top opportunity markets
- Map of top global issues
- Global issue web
- The strategic issues map
- Average consumer spend, peer group comparisons, 2013-2023
- Market value and split, 2013-2023
- Value growth by category, 2013-2018 and 2018-2023
- Value market growth by category, 2013-2023
- Winners and losers by category, volume, 2018-2023
- Value and volume growth by category, 2013-2023
- Private label penetration and CAGR, 2013-2018
- Cumulative value share by brand, 2018
- Penetration of Health and Wellness claims by category, 2018
- Packaging materials volume share, 2018 & 2023
- Packaging closure materials volume share, 2018 & 2023
- Projected CAGR for top five categories by value, 2018-2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Want Want China Holdings Limited
- Golden Orchard Farmer (Beijin) Food Co. Ltd
- Anhui Three Squirrels Electronic Commerce Co
