Operators' mobile money solutions must provide functionality that is comparable with the solutions of OTT players such as WeChat and device manufacturers such as Samsung.
Mobile financial services (MFS) are strategically important to operators in emerging Asia–Pacific (EMAP). However, the arrival of Samsung Pay, increased competition from regional players (such as Alipay or LINE), and the slow adoption of operators' mobile wallets have forced operators to re-evaluate their approaches to mobile financial services in the region. Our latest mobile financial services forecast for EMAP illustrates recent changes in Indonesia, Malaysia, the Philippines and Thailand.
This report provides:
- a discussion of the success factors and the challenges faced by operators' mobile money initiatives in EMAP
- a review of recent mobile money market and regulatory developments, as well as individual country forecasts and discussion of mobile money adoption drivers for Indonesia, Malaysia, the Philippines and Thailand
- key implications for telecoms operators looking to strengthen their competitive position in relation to regional players such as Alibaba, Tencent or Samsung.