Digital Service Opportunities for Operators: Worldwide Trends and Forecasts 2017–2022

  • ID: 4423549
  • Report
  • Region: Global
  • 44 pages
  • Analysys Mason Group
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"The digital verticals analysed in this report could represent a combined revenue of USD26.1 billion worldwide by 2022."

We expect rapid growth worldwide in operators' revenue from mobile money and payments, mobile commerce, digital advertising, and mobile identity management. However, this revenue is not guaranteed: operators need to take firm steps to establish themselves in the value chains for these services.

This report provides:

worldwide and regional revenue forecasts for the following vertical markets:

  • mobile money and payments
  • mobile commerce
  • digital advertising
  • mobile identity management

an estimate of the revenue that operators could accrue from each of these verticals in each region
analysis of key trends in each vertical market and region
discussion of strategic measures that operators could implement to capture a greater share of the revenue from digital services in each region.

WHO SHOULD READ THIS REPORT

  •  Strategy executives, directors and managers within mobile operators that are implementing digital service initiatives – or designing the response to competitors’ and over-the-top (OTT) players’ initiatives.
  •  Vendors and software developers involved in the development and   integration of digital service platforms for telecoms operators, and that   wish to identify new opportunities and commercial prospects for mobile   wallet players worldwide.
  •  Industry experts and observers who wish to better understand mobile   operators’ digital service strategies, and related trends, challenges and opportunities in each region.
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Chapter Number:

7. Worldwide trends  
8. Digital verticals worldwide: Revenue from digital services could represent 3% of mobile service revenue by 2022  
9. Mobile money worldwide: Operators’ share of revenue will decline by 1.7 percentage points between 2017 and 2022  
10. Mobile commerce worldwide: Operators could accrue USD4.3 billion in revenue from m-commerce transactions by 2022  
11. Digital advertising worldwide: Operators could capture 5.6% of digital ad spend worldwide by 2022  
12. Identity management worldwide: Operators could capture more than 16% of the mobile IdM market by 2022  
13. Western Europe  
14. Western Europe: Operators’ mobile money initiatives have struggled to remain viable; the next 5 years will be decisive  
15. Western Europe: Digital advertising spend will reach USD44.1 billion in 2022, with operators capturing 2% of that amount  
16. Central and Eastern Europe  
17. Central and Eastern Europe: Operators’ share of revenue from m-money transactions is expected to decline to 5.9% in 2022  
18. Central and Eastern Europe: Digital advertising spend is expected to grow at a CAGR of 7% to 2022 – to USD9.1 billion  
19. Middle East and North Africa 20. Middle East and North Africa: Operators will maintain a lead in the mobile money market with 42% of revenue by 2022  
21. Middle East and North Africa: Digital advertising spend will reach USD5.9 billion in 2022, growing at a 16% CAGR from 2017  
22. Sub-Saharan Africa  
23. Sub-Saharan Africa: Mobile money transaction revenue will reach USD2.2 billion in 2022, with 80% of it going to operators  
24. Sub-Saharan Africa: With global players less active in the region, operators have an advantage in fast-growing verticals  
25. Emerging Asia–Pacific  
26. Emerging Asia–Pacific: Mobile money will grow at a CAGR of 14% between 2017 and 2022, led by OTT players and banks  
27. Emerging Asia–Pacific: Operators could capture 3.6% of the USD85.2 billion digital advertising market by 2022  
28. Developed Asia–Pacific  
29. Developed Asia–Pacific: Operators need to address the decline in mobile money revenue as competition intensifies  
30. Developed Asia–Pacific: Operators will accrue 9% of digital advertising spend by 2022  
31. North America  
32. North America: Mobile money transactions will reach USD300 billion in 2022, growing at a 10% CAGR between 2017 and 2022  
33. North America: Operators could capture 11% of the USD87 billion digital advertising market by 2022  
34. Latin America  
35. Latin America: M-commerce transactions will grow at a CAGR of 13% between 2017 and 2022 to USD11.4 billion in 2022
36. Latin America: Operators need to invest in capabilities to take part in the fast-growing digital advertising market  
37. Forecast methodology and assumptions  

List of figures
Figure 1: Operators’ mobile service revenue, digital service revenue and digital as a percentage of service revenue, worldwide, 2012–2022
Figure 2: Mobile money revenue, and operators' share of revenue, worldwide, 2012–2022
Figure 3: M-commerce revenue, and operators' share of revenue, worldwide, 2012–2022
Figure 4: Digital advertising spend, and operators' share of spend, worldwide, 2012–2022
Figure 5: Identity management revenue, and operators' share of revenue, worldwide, 2012–2022
Figure 6: Mobile money revenue, and operators' share of revenue, Western  Europe, 2012–2022
Figure 7: M-commerce revenue, and operators' share of revenue, Western Europe, 2012–2022
Figure 8: Digital advertising spend, and operators' share of spend , Western Europe, 2012–2022
Figure 9: Identity management revenue, and operators' share of revenue, Western Europe, 2012–2022
Figure 10: Mobile money revenue, and operators' share of revenue, Central and  Eastern Europe, 2012–2022
Figure 11: M-commerce revenue, and operators' share of revenue, Central and  Eastern Europe, 2012–2022
Figure 12: Digital advertising spend, and operators' share of spend, Central and  Eastern Europe, 2012–2022
Figure 13: Identity management revenue, and operators' share of revenue, Central and Eastern Europe, 2012–2022
Figure 14: Mobile money revenue, and operators' share of revenue, Middle East and North Africa, 2012–2022
Figure 15: M-commerce revenue, and operators' share of revenue, Middle East and North Africa, 2012–2022
Figure 16: Digital advertising spend, and operators' share of spend, Middle East and North Africa, 2012–2022
Figure 17: Identity management revenue, and operators' share of revenue, Middle East and North Africa, 2012–2022
Figure 18: Mobile money revenue, and operators' share of revenue, Sub- Saharan Africa, 2012–2022
Figure 19: M-commerce revenue, and operators' share of revenue, Sub-Saharan Africa, 2012–2022
Figure 20: Digital advertising spend, and operators' share of spend, SubSaharan Africa, 2012–2022
Figure 21: Identity management revenue, and operators' share of revenue, SubSaharan Africa, 2012–2022
Figure 22: Mobile money revenue, and operators' share of revenue, emerging  Asia–Pacific, 2012–2022
Figure 23: M-commerce revenue, and operators' share of revenue, emerging  Asia–Pacific, 2012–2022
Figure 24: Digital advertising spend, and operators' share of spend, emerging  Asia–Pacific, 2012–2022
Figure 25: Identity management revenue, and operators' share of revenue, emerging Asia–Pacific, 2012–2022
Figure 26: Mobile money revenue, and operators' share of revenue, developed Asia–Pacific, 2012–2022
Figure 27: M-commerce revenue, and operators' share of revenue, developed Asia–Pacific, 2012–2022
Figure 28: Digital advertising spend, and operators' share of spend, developed Asia–Pacific, 2012–2022
Figure 29: Identity management revenue, and operators' share of revenue, developed Asia–Pacific, 2012–2022
Figure 30: Mobile money revenue, and operators' share of revenue, North  America, 2012–2022
Figure 31: M-commerce revenue, and operators' share of revenue, North America, 2012–2022
Figure 32: Digital advertising spend, and operators' share of spend, North America, 2012–2022
Figure 33: Identity management revenue, and operators' share of revenue, North America, 2012–2022
Figure 34: Mobile money revenue, and operators' share of revenue, Latin  America, 2012–2022
Figure 35: M-commerce revenue, and operators' share of revenue, Latin  America, 2012–2022
Figure 36: Digital advertising spend, and operators' share of spend, Latin  America, 2012–2022
Figure 37: Identity management revenue, and operators' share of revenue, Latin America, 2012–2022

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