Data analytics refers to the evaluation and analysis of the data obtained from the industry operations and surveys to gain insights and to drive business operations. Increasing number of automotive companies coupled with the increasing demand for connected vehicles has been elevating the demand for data analytics to gain and analyze the customer behaviour and projecting future demands. This strategy is being increasingly deployed by automotive manufacturers in order to sustain in competitive environment and to strengthen their footprint in the automotive sector.
Initially, data analytics was limited to sales and marketing but coming forth, it is being adopted in product development stage, manufacturing operations, logistics division and aftermarket services. In aftermarket services, data analytics is being used to analyze the pricing fluctuations, enhancing car features applications and so on. Increasing number of connected vehicles coupled with the development of advanced infotainment systems and emphasis to understand customer driving behaviour and preferences have been stimulating the demand for data analytics solutions. Automotive insurance companies offer an extensive adoption base for these analytics solutions from the past five years.
Americas is projected to dominate the market in 2016 owing to the presence of large number of pioneer analytics companies who have been extensively providing analytics solutions to the automotive companies. Moreover, the adoption of analytics & connected vehicles is growing swiftly which led the region to be dominant in demand aspects for such solutions and is anticipated to continue its dominance over the forecast period. This is followed by Europe and Asia-Pacific regions that are also witnessing a brisk growth mainly in the aftermarket segment, largely attributed to the growing prospects of connected vehicles ecosystem.
The market has been categorized based on the channel into OEMs & after-market. On the basis of type, the market is segregated into software & services. By deployment type, the market is segmented into cloud deployment type & on-premise deployment type. On the basis of application, the market is categorized into sales and marketing analytics, operations analytics, diagnostics & maintenance analytics and customer behaviour and management analytics.
In the report, forecast values for the automotive data analytics market are analyzed for the period 2017-2023.
Sample Companies Profiled in this Report are:
- SAS Institute,
- IBM Corporation,
- Oracle Corporation,
- Cisco, Inc.,
2. Executive Summary
3. Automotive Data Analytics - Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Services Benchmarking
3.2.2. End-User profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
4. Automotive Data Analytics- Market Forces
4.1. Market Drivers
4.1.1. Increasing number of automotive after-market companies driving the adoption of analytics
4.1.2. Increasing emphasis on comprehending the driver & customer behaviour to streamline automakers products and technologies offerings
4.1.3. Rising number of stringent regulations with regards to product and component innovation
4.2. Market Challenges & Constraints
4.2.1. Rising number of stringent regulations with regards to product and component innovation
4.3. Attractiveness of the Automotive Data Analytics Industry
4.3.1. Bargaining Power of Suppliers
4.3.2. Bargaining Power of Buyers
4.3.3. Threat of New entrants
4.3.4. Threat of Substitution
4.3.5. Rivalry among the Competitors
5. Automotive Data Analytics Market - Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.3.1. Increasing emergence of analytics deployment over cloud
5.4. Product/Market Life Cycle Analysis
5.5. Supplier and Distributor Analysis
6. Automotive Data Analytics Market - By Channel
7. Automotive Data Analytics Market - By Type
7.2.1. Consulting Services
7.2.2. System Integration Services
7.2.3. Managed Services
8. Automotive Data Analytics Market - By Analytics Type
8.1. Descriptive Analytics
8.2. Predictive Analytics
8.3. Prescriptive Analytics
9. Automotive Data Analytics Market - By Deployment Type
10. Automotive Data Analytics Market - By Application
10.1. Sales & Marketing
10.2. Customer Behaviour
10.3. Diagnostics & Maintenance (Automotive Performance Data)
11. Automotive Data Analytics Market - By Geography
11.1.6. Rest Of Americas
11.2.6. Rest Of Europe
11.3. Asia Pacific
11.3.4. Rest Of APAC
11.4.1. Middle East
12. Automotive Data Analytics Market Entropy
12.1. New Product Launches
12.2. M&As, Collaborations, JVs and Partnerships
13. Company Profiles
13.1. SAS Institute, Inc.
13.2. SAP SE
13.3. IBM Corporation
13.4. Oracle Corporation
13.5. Google, Inc.
13.6. Microsoft, Inc.
13.7. Cisco, Inc.
13.8. Fractal Analytics, Inc.
13.9. Intel Corporation
13.10. Capgemini SE
13.11. Robert Bosch GmbH
*More than 10 Companies are profiled in this Research Report*
*Financials would be provided on a best efforts basis for private companies
14.3. Research Methodology
14.5. Compilation of Expert Insights