Driving Postpaid Migration in Emerging Asia-Pacific: Strategies for Success

  • ID: 4425395
  • Report
  • Analysys Mason Group
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Emerging Asia–Pacific Mobile Network Operators Should Prioritise Postpaid Migration, As It Can Deliver Significant Revenue and Churn Related Benefits

Emerging Asia–Pacific (EMAP) mobile network operators (MNOs) must do more to encourage postpaid migration. They need to better ascertain customers’ credit-worthiness, increase the appeal of postpaid offers compared to prepaid ones (for example, through cheaper entry-level postpaid offers), and be more innovative in tariff design and digitalisation.

This report provides:

  • A discussion of the benefits of migrating customers to postpaid offers in terms of increased ARPU, increased yield (revenue per gigabyte) and reduced churn
  • Methods to better assess customers’ credit risks when considering offering them a postpaid contract, possibly including a subsidised handset
  • Ways to increase the appeal of postpaid tariffs relative to prepaid offers in order to maximise postpaid migration
  • Suggestions of how EMAP MNOs can modify their handset tariffs to maximise migration to postpaid contracts.

Geographical coverage:

  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • Vietnam

Key questions answered in the report:

  • What are the benefits of migrating customers to postpaid offers for EMAP MNOs, in terms of increased ARPU, increased yield (revenue per gigabyte) and reduced churn?
  • How can EMAP MNOs better assess customers’ credit risks when considering offering them a postpaid contract, possibly including a subsidised handset?
  • How can EMAP MNOs increase the appeal of postpaid tariffs relative to prepaid offers in order to maximise postpaid migration?
  • How can EMAP MNOs modify their handset tariffs to maximise migration  to postpaid contracts?

Who should read this report?

  • Strategy teams in EMAP MNOs considering how to increase postpaid penetration of their subscriber bases.
  • Strategy teams in EMAP MNOs implementing best practices for growing postpaid penetration, including in credit rating assessments, differentiation from prepaid, pricing and tariffing.
  • Strategy teams in emerging regions worldwide that are assessing whether EMAP MNOs’ strategies may help them drive postpaid penetration.

This report is provided as PPTX and PDF and consists of 36 slides.

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  • Executive Summary
  • Better Assessing Credit Risk
  • Improving the Appeal of Post-paid Tariffs Relative to Prepaid Ones
  • Tariff and Digitalisation Innovation
  • Appendix
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