Analysis of Volkswagen Strategies 2014-2025

  • ID: 4425788
  • Company Profile
  • Region: Global
  • 78 Pages
  • Frost & Sullivan
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Volkswagen Group to Invest $13.7 billion on Electric Vehicle (EV) infrastructure and Vehicle Development to Meet its Electric Vehicle Goals by 2025

This study looks at the outcome of the 2018 Strategy which was introduced by the VW Group in 2010. It then analyzes the recent Strategy 2025 which was rolled out by the group. Key aspects of the new strategy are analyzed and their implications for the overall group and the individual brands are discussed. The study also looks at the various capabilities that the group should possess to achieve the goals by 2025 and the various ways in which those capabilities can be acquired. Finally, the study provides strategic recommendations which can help the group to seamlessly execute its Strategy 2025 vision and achieve the desired results.

The VW group is one of the leading automotive OEMs in the world. In 2016, the group replaced Toyota as the largest OEM in the world in terms of number of units sold. The group sold a total of 10.4 million units globally in 2016. The Dieselgate scandal had a significant impact on brand image in the United States. However, customer satisfaction remained high in markets such as China and Europe contributing to increased sales. Volkswagen group is the leading investor in R&D in the globe among companies spanning across different sectors. The group aims to consolidate its position as the apex automaker in the future as well through its Strategy 2025 vision.

This gives rise to some of the key objectives of this study which are as follows.

1. To understand the key aspects of the Strategy 2025 initiative

2. To identify the main areas of focus for the company to execute Strategy 2025

3. To decipher the impact of the new strategy on the product portfolio of the group

4. To understand the key technology focus areas for the group

5. To get an insight into the new mobility company within the group.

The company recently set up a separate company called MOIA to address the demands of future mobility. The company aims to be at the forefront of on-demand mobility solutions of the future. This research service covers this aspect extensively, exploring the capabilities and technologies required to compete in the on-demand mobility services space. It also tracks and captures the various initiatives taken by the company to achieve its mobility service goals and potential initiatives which could unravel in the future. Other key areas covered in this study include electrification, autonomous driving, advanced Human Machine Interface (HMI) features, Advanced Driver Assistance Systems (ADAS) and connected car concepts, to name a few. Specific technology concepts covered pertaining to the Volkswagen Group include gesture recognition, natural language understanding, Plug-in hybrid vehicles (PHEV), battery electric vehicles (BEV), battery packs and battery factories. The study also discusses Volkswagen's financial services division and the innovation that the group is bringing into the retailing arena.

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1. Executive Summary

  • Executive Summary-Key Takeaways
  • Executive Summary-Review of Strategy 2018
  • Executive Summary-Implications of Strategy 2025
  • Executive Summary-Autonomous Strategy
  • Executive Summary-Vehicular Communication Strategy
  • Executive Summary-Battery Factory Focus
  • Executive Summary-New Mobility Strategy
  • Key Findings and Future Outlook

2. Research Scope and Methodology

  • Research Aims and Objectives
  • Key Questions this Study Will Answer
  • Research Background
  • Vehicle Segment Definitions

3. Overview of Volkswagen

  • Snapshot of The Volkswagen Group
  • The Volkswagen Group-Introduction
  • Strategy 2025-Summary
  • Strategy 2025-Introduction
  • Strategy 2025-Implications
  • Model Phase-out and New Model Line-up
  • Impact of Vehicle Segment Mix
  • Strategy 2025-Phased Transition Plan
  • Impact of Strategy 2025 on Brands

4. R&D and Manufacturing

  • R&D and Manufacturing-Summary
  • Volkswagen Brand-HMI R&D centers
  • Volkswagen Group’s Global Manufacturing Footprint
  • Battery Factories-Much Needed Support for Strategy 2025
  • Belgium-Home of the e-Tron Quattro
  • Dresden, GermanyExclusive Production Hub of The e-Golf

5. Electrification Strategy

  • Electrification-Summary
  • VW Dieselgate Reshaping Auto Landscape
  • Modular Platforms-MQB and MLB
  • Modular Platforms-MEB
  • Electric Vehicle Strategy Analysis

6. Advanced Technologies

  • Advanced Technologies-Summary
  • Advanced Technologies-HMI, Connectivity and Autonomous Future
  • Advanced Technologies- Key Focus Areas and Vision
  • HMI Related Strategic Direction
  • Volkswagen Segmentation of Connectivity
  • Volkswagen Group-Vehicular Communication Strategy
  • VW, Audi and Porsche Connectivity Strategy
  • Autonomous Strategy-Volkswagen Group
  • Autonomous Technology-VW Sedric
  • Autonomous Technology-Audi A8
  • Audi– Functional Timeline-Towards Level 5 Automation

7. New Mobility Services

  • New Mobility Services-Summary
  • Volkswagen Group-Mobility Vision
  • Volkswagen MOIA
  • Volkswagen Mobility Services-Carsharing
  • Volkswagen Mobility Investments

8. Future Retail Vision and Financial Services

  • Future Retail and Financial Services-Summary
  • Skoda-Live Tour Digital Showroom
  • Volkswagen-Blended Retail Concept
  • Audi Future Retail-Audi City
  • Volkswagen Financial Services-Structure and Performance
  • Volkswagen Financial Services- Investments and Capital Allocations

9. Growth Opportunities and Companies to Action

  • Volkswagen Growth Opportunities
  • Strategic Imperatives

10. Conclusion and Key Takeaways

  • The 3 Big Predictions
  • Legal Disclaimer
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