Mobile Services in Western Europe: Trends and Forecasts 2017–2022

  • ID: 4426476
  • Report
  • Region: Europe, Western Europe
  • 28 pages
  • Analysys Mason Group
1 of 4

"Mobile data revenue will continue to increase throughout Western Europe, but overall mobile service revenue will decline over the next 5 years, driven by falling voice revenue."

The Western European mobile market continues to mature and is becoming increasingly data-centric. 83% of mobile connections will be 4G by 2022.  We examine key trends and drivers and provide a comprehensive mobile telecoms market forecast for the region and for 16 individually modelled countries in this report.

This report provides:

  • a 5-year forecast of 224 mobile KPIs for the Western European region and for sixteen key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile service, and for key countries
  • an overview of operator strategies and country-specific topics, which highlight similarities and differences between countries
  • a summary of results, key implications and recommendations for mobile operators.

Geographical coverage

Countries modelled individually

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK

Detailed country commentary

  • France
  • Germany
  • Italy
  • Spain
  • UK

Data coverage

Mobile connections

  • Handset, mobile broadband, IoT
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone, non-smartphone

Mobile revenue

  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT
  • Handset voice, messaging, data

Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

Voice traffic

  • Outgoing minutes, MoU

Who Should Read this Report

  • Market intelligence, strategy and project managers at mobile operators in Europe.
  • Regulatory bodies in Europe.
  • Financial institutions that directly invest in the telecoms sector in the region, or advise others that do so.
  • Press and media bodies that need a foundation of knowledge of the European mobile telecoms market.
READ MORE
Note: Product cover images may vary from those shown
2 of 4

Chapter No:

5. Executive summary
6. Revenue trends are improving in many countries, but mobile revenue will continue to decline
7. Worldwide trends
8. Worldwide: Mobile service revenue will continue to increase in the forecast period, reaching USD863 billion in 2022
9. Regional trends
10. Data revenue will continue to increase, but mobile revenue will be driven by declining traditional service revenue
11. Penetration: User bases will be stagnant, but additional SIMs bundled in contracts will limit decline
12. Connections: Spectrum refarming will help 4G growth, but large-scale decommissioning of legacy networks is unlikely
13. Smartphones and LTE: Smartphones will exceed 90% penetration in most countries by 2020
14. Mobile broadband: Smartphone tethering and lack of interest in connected tablets will drive decline in dedicated data connections
15. ARPU: ARPU will continue to fall in most countries, and EU regulations will have a negative impact on profitability
16. Data and revenue by generation: Unlimited tariffs, net neutrality-skirting offers, and roaming rate cuts will drive data usage
17. Country-level trends
18. France: Growing 4G penetration will drive data consumption and slow down the decline in mobile retail revenue
19. Germany: Revenue will grow, but at a very slow pace
20. Italy: The arrival of Iliad will drive down handset ASPU
21. Spain: Content services and increasing LTE population coverage will keep handset data revenue growth
22. UK: The prospect of Brexit adds uncertainty to the economic outlook
23. About the author

List of figures
Figure 1: Telecoms and pay-TV retail revenue by service type and total service revenue (retail and wholesale), Western Europe, 2012-2022
Figure 2: Mobile service revenue in Western Europe and worldwide, 2012-2022
Figure 3: Telecoms retail revenue by mobile service type, and mobile ARPU, Western Europe, 2012-2022
Figure 4: Telecoms retail revenue by mobile service type, total service revenue and growth rates, Western Europe, 2016-2022
Figure 5: Connections by type, and growth rates, Western Europe, 2016-2022
Figure 6: Active mobile SIM penetration by country (excluding M2M), Western Europe, 2012-2022
Figure 7: Active mobile SIM penetration by country (excluding M2M), Western Europe, 2012-2022
Figure 8: Mobile connections by technology generation (excluding M2M), and 3G, 4G and 5G's share of connections, Western Europe, 2012-2022
Figure 9: Smartphones as a percentage of handsets, and LTE's share of total connections (excluding M2M), Western Europe, 2016 and 2022
Figure 10: Mobile broadband connections by screen size and technology, Western Europe, 2012-2022
Figure 11: Mobile ARPU by country, Western Europe, 2012-2022
Figure 12: Mobile service revenue and ARPU by technology, Western Europe, 2012-2022
Figure 13: Data traffic and revenue per megabyte, Western Europe, 2012-2022
Figure 14: Mobile, smartphone and 4G/5G penetration rates, France, 2012-2022
Figure 15: Mobile ARPU by type, and mobile ARPU, France, 2012-2022
Figure 16: Summary of key mobile market drivers and assumptions, France
Figure 17: Mobile, smartphone and 4G/5G penetration rates, Germany, 2012-2022
Figure 18: Mobile ARPU by type, and mobile ARPU, Germany, 2012-2022
Figure 19: Summary of key mobile market drivers and assumptions, Germany
Figure 20: Mobile, smartphone and 4G/5G penetration rates, Italy, 2012-2022
Figure 21: Mobile ARPU by type, and mobile ARPU, Italy, 2012-2022
Figure 22: Summary of key mobile market drivers and assumptions, Italy
Figure 23: Mobile, smartphone and 4G/5G penetration rates, Spain, 2012-2022
Figure 24: Mobile ARPU by type, and mobile ARPU, Spain, 2012-2022
Figure 25: Summary of key mobile market drivers and assumptions, Spain
Figure 26: Mobile, smartphone and 4G/5G penetration rates, UK, 2012-2022
Figure 27: Mobile ARPU by type, and mobile ARPU, UK, 2012-2022
Figure 28: Summary of key mobile market drivers and assumptions, UK

Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll