Web Analytics - Global Market Outlook (2016-2022)

  • ID: 4428423
  • Report
  • Region: Global
  • 198 pages
  • Stratistics Market Research Consulting Pvt Ltd
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FEATURED COMPANIES

  • Adobe Systems
  • comScore
  • IBM
  • Omniture Inc.
  • Splunk
  • Teradata Corporation
  • MORE
According to MRC, the Web Analytics Market is estimated at $1.3 billion in 2015 and is expected to reach $4.9 billion by 2022 growing at a CAGR of 20.8% from 2015 to 2022. Increasing shift to data driven businesses, ceaseless rise in online shopping and marketing automation are some of the key factors fostering the market growth. However, factors such as data privacy and regulations compliance are restricting the market growth. Moreover, growing cloud adoption trend provide huge growth opportunities for web analytics market. Asia pacific commanded highest market share due to the rising performance of the solutions and awareness amongst the businesses to utilize the vast chunks of unstructured online data.

The United States remains a prominent market for Web analytics. The U.S. market is witnessing healthy growth due to the rising acceptance of web analytics among small and medium scale firms. In contrast, European debt crunch, as well as political instability in the Middle East, could lead to decreased investment by companies for analytical tools. However, Asia-Pacific represents the fastest growing regional market. Web analytics market will persist to feel the hassle of privacy concerns, free analytical tools and the launch of browsers such as Google Chrome and internet explorer 8.

The key players in the Global Web Analytics Market include Google, IBM, SAS Institute, Adobe Systems, Microstrategy, Tableau Software, Splunk, Teradata Corporation, At Internet, Webtrends, comScore and Omniture Inc.

Types Covered:
  • Off-site web analytics
  • On-site web analytics
Applications Covered:
  • Traffic Management
  • Social Media Management
  • Personalization
  • Online Fraud Detection
  • Online Advertising
  • Performance Monitoring
  • Multichannel Campaign Analysis
  • Display Advertising Optimization
  • Digital Rights Management
  • Business and Market Research
  • Behavioral Targeting
  • Other Applications
Deployment Type Covered:
  • On-premise
  • On-demand
Industries Covered:
  • Retail
  • IT & Telecom
  • Healthcare & Life Sciences
  • Government
  • Entertainment and media
  • Banking, Financial Services and Insurance (BFSI)
  • Travel & Hospitality
  • Media & Entertainment
  • Other Industries
Solutions Covered:
  • Marketing Automation
  • Search Engine Tracking and Ranking
  • Heat Map Analytics
  • Behavior Based Targeting Solutions
  • Other Solutions
Services Covered:
  • Professional Services
  • Support & Maintenance
Regions Covered:
  • North America
  • US
  • Canada
  • Mexico
  • Europe
  • Germany
  • France
  • Italy
  • UK
  • Spain
  • Rest of Europe
  • Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • Rest of Asia Pacific
  • Rest of the World
  • Middle East
  • Brazil
  • Argentina
  • South Africa
  • Egypt
What The Report Offers:
  • Market share assessments for the regional and country level segments
  • Market share analysis of the top industry players
  • Strategic recommendations for the new entrants
  • Market forecasts for a minimum of 8 years of all the mentioned segments, sub segments and the regional markets
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Adobe Systems
  • comScore
  • IBM
  • Omniture Inc.
  • Splunk
  • Teradata Corporation
  • MORE
1 Executive Summary

2 Preface
2.1 Abstract
2.2 Stake Holders
2.3 Research Scope
2.4 Research Methodology
2.4.1 Data Mining
2.4.2 Data Analysis
2.4.3 Data Validation
2.4.4 Research Approach
2.5 Research Sources
2.5.1 Primary Research Sources
2.5.2 Secondary Research Sources
2.5.3 Assumptions

3 Market Trend Analysis
3.1 Introduction
3.2 Drivers
3.3 Restraints
3.4 Opportunities
3.5 Threats
3.6 Application Analysis
3.7 End User Analysis
3.8 Emerging Markets
3.9 Futuristic Market Scenario

4 Porters Five Force Analysis
4.1 Bargaining power of suppliers
4.2 Bargaining power of buyers
4.3 Threat of substitutes
4.4 Threat of new entrants
4.5 Competitive rivalry

5 Global Web Analytics Market, By Type
5.1 Introduction
5.2 Off-Site Web Analytics
5.3 On-Site Web Analytics

6 Global Web Analytics Market, By Application
6.1 Introduction
6.2 Traffic Management
6.3 Social Media Management
6.4 Personalization
6.5 Online Fraud Detection
6.6 Online Advertising
6.7 Performance Monitoring
6.8 Multichannel Campaign Analysis
6.9 Display Advertising Optimization
6.10 Digital Rights Management
6.11 Business and Market Research
6.12 Behavioral Targeting
6.13 Other Applications

7 Global Web Analytics Market, By Deployment Type
7.1 Introduction
7.2 On-Premise
7.3 On-Demand

8 Global Web Analytics Market, By Industry
8.1 Introduction
8.2 Retail
8.3 IT & Telecom
8.4 Healthcare & Life Sciences
8.5 Government
8.6 Entertainment and media
8.7 Banking, Financial Services and Insurance (BFSI)
8.8 Travel & Hospitality
8.9 Media & Entertainment
8.10 Other Industries

9 Global Web Analytics Market, By Solution
9.1 Introduction
9.2 Marketing Automation
9.3 Search Engine Tracking and Ranking
9.4 Heat Map Analytics
9.5 Behavior Based Targeting Solutions
9.6 Other Solutions

10 Global Web Analytics Market, By Service
10.1 Introduction
10.2 Professional Services
10.3 Support & Maintenance

11 Global Web Analytics Market, By Geography
11.1 North America
11.1.1 US
11.1.2 Canada
11.1.3 Mexico
11.2 Europe
11.2.1 Germany
11.2.2 France
11.2.3 Italy
11.2.4 UK
11.2.5 Spain
11.2.6 Rest of Europe
11.3 Asia Pacific
11.3.1 Japan
11.3.2 China
11.3.3 India
11.3.4 Australia
11.3.5 New Zealand
11.3.6 Rest of Asia Pacific
11.4 Rest of the World
11.4.1 Middle East
11.4.2 Brazil
11.4.3 Argentina
11.4.4 South Africa
11.4.5 Egypt

12 Key Developments
12.1 Agreements, Partnerships, Collaborations and Joint Ventures
12.2 Acquisitions & Mergers
12.3 New Product Launch
12.4 Expansions
12.5 Other Key Strategies

13 Company Profiling
13.1 Google
13.2 IBM
13.3 SAS Institute
13.4 Adobe Systems
13.5 Microstrategy
13.6 Tableau Software
13.7 Splunk
13.8 Teradata Corporation
13.9 At Internet
13.10 Webtrends
13.11 comScore
13.12 Omniture Inc.

List of Tables

Table 1 Global Web Analytics Market Outlook, By Region (2013-2022) ($MN)
Table 2 Global Web Analytics Market Outlook, By Type (2013-2022) ($MN)
Table 3 Global Web Analytics Market Outlook, By Off-Site Web Analytics (2013-2022) ($MN)
Table 4 Global Web Analytics Market Outlook, By On-Site Web Analytics (2013-2022) ($MN)
Table 5 Global Web Analytics Market Outlook, By Application (2013-2022) ($MN)
Table 6 Global Web Analytics Market Outlook, By Traffic Management (2013-2022) ($MN)
Table 7 Global Web Analytics Market Outlook, By Social Media Management (2013-2022) ($MN)
Table 8 Global Web Analytics Market Outlook, By Personalization (2013-2022) ($MN)
Table 9 Global Web Analytics Market Outlook, By Online Fraud Detection (2013-2022) ($MN)
Table 10 Global Web Analytics Market Outlook, By Online Advertising (2013-2022) ($MN)
Table 11 Global Web Analytics Market Outlook, By Performance Monitoring (2013-2022) ($MN)
Table 12 Global Web Analytics Market Outlook, By Multichannel Campaign Analysis (2013-2022) ($MN)
Table 13 Global Web Analytics Market Outlook, By Display Advertising Optimization (2013-2022) ($MN)
Table 14 Global Web Analytics Market Outlook, By Digital Rights Management (2013-2022) ($MN)
Table 15 Global Web Analytics Market Outlook, By Business and Market Research (2013-2022) ($MN)
Table 16 Global Web Analytics Market Outlook, By Behavioral Targeting (2013-2022) ($MN)
Table 17 Global Web Analytics Market Outlook, By Other Applications (2013-2022) ($MN)
Table 18 Global Web Analytics Market Outlook, By Deployment Type (2013-2022) ($MN)
Table 19 Global Web Analytics Market Outlook, By On-Premise (2013-2022) ($MN)
Table 20 Global Web Analytics Market Outlook, By On-Demand (2013-2022) ($MN)
Table 21 Global Web Analytics Market Outlook, By Industry (2013-2022) ($MN)
Table 22 Global Web Analytics Market Outlook, By Retail (2013-2022) ($MN)
Table 23 Global Web Analytics Market Outlook, By IT & Telecom (2013-2022) ($MN)
Table 24 Global Web Analytics Market Outlook, By Healthcare & Life Sciences (2013-2022) ($MN)
Table 25 Global Web Analytics Market Outlook, By Government (2013-2022) ($MN)
Table 26 Global Web Analytics Market Outlook, By Entertainment and Media (2013-2022) ($MN)
Table 27 Global Web Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2013-2022) ($MN)
Table 28 Global Web Analytics Market Outlook, By Travel & Hospitality (2013-2022) ($MN)
Table 29 Global Web Analytics Market Outlook, By Media & Entertainment (2013-2022) ($MN)
Table 30 Global Web Analytics Market Outlook, By Other Applications (2013-2022) ($MN)
Table 31 Global Web Analytics Market Outlook, By Solution (2013-2022) ($MN)
Table 32 Global Web Analytics Market Outlook, By Marketing Automation (2013-2022) ($MN)
Table 33 Global Web Analytics Market Outlook, By Search Engine Tracking and Ranking (2013-2022) ($MN)
Table 34 Global Web Analytics Market Outlook, By Heat Map Analytics (2013-2022) ($MN)
Table 35 Global Web Analytics Market Outlook, By Behavior Based Targeting Solutions (2013-2022) ($MN)
Table 36 Global Web Analytics Market Outlook, By Other Solutions (2013-2022) ($MN)
Table 37 Global Web Analytics Market Outlook, By Service (2013-2022) ($MN)
Table 38 Global Web Analytics Market Outlook, By Professional Services (2013-2022) ($MN)
Table 39 Global Web Analytics Market Outlook, By Support & Maintenance (2013-2022) ($MN)
Table 40 North America Web Analytics Market Outlook, By Country (2013-2022) ($MN)
Table 41 North America Web Analytics Market Outlook, By Type (2013-2022) ($MN)
Table 42 North America Web Analytics Market Outlook, By Off-Site Web Analytics (2013-2022) ($MN)
Table 43 North America Web Analytics Market Outlook, By On-Site Web Analytics (2013-2022) ($MN)
Table 44 North America Web Analytics Market Outlook, By Application (2013-2022) ($MN)
Table 45 North America Web Analytics Market Outlook, By Traffic Management (2013-2022) ($MN)
Table 46 North America Web Analytics Market Outlook, By Social Media Management (2013-2022) ($MN)
Table 47 North America Web Analytics Market Outlook, By Personalization (2013-2022) ($MN)
Table 48 North America Web Analytics Market Outlook, By Online Fraud Detection (2013-2022) ($MN)
Table 49 North America Web Analytics Market Outlook, By Online Advertising (2013-2022) ($MN)
Table 50 North America Web Analytics Market Outlook, By Performance Monitoring (2013-2022) ($MN)
Table 51 North America Web Analytics Market Outlook, By Multichannel Campaign Analysis (2013-2022) ($MN)
Table 52 North America Web Analytics Market Outlook, By Display Advertising Optimization (2013-2022) ($MN)
Table 53 North America Web Analytics Market Outlook, By Digital Rights Management (2013-2022) ($MN)
Table 54 North America Web Analytics Market Outlook, By Business and Market Research (2013-2022) ($MN)
Table 55 North America Web Analytics Market Outlook, By Behavioral Targeting (2013-2022) ($MN)
Table 56 North America Web Analytics Market Outlook, By Other Applications (2013-2022) ($MN)
Table 57 North America Web Analytics Market Outlook, By Deployment Type (2013-2022) ($MN)
Table 58 North America Web Analytics Market Outlook, By On-Premise (2013-2022) ($MN)
Table 59 North America Web Analytics Market Outlook, By On-Demand (2013-2022) ($MN)
Table 60 North America Web Analytics Market Outlook, By Industry (2013-2022) ($MN)
Table 61 North America Web Analytics Market Outlook, By Retail (2013-2022) ($MN)
Table 62 North America Web Analytics Market Outlook, By IT & Telecom (2013-2022) ($MN)
Table 63 North America Web Analytics Market Outlook, By Healthcare & Life Sciences (2013-2022) ($MN)
Table 64 North America Web Analytics Market Outlook, By Government (2013-2022) ($MN)
Table 65 North America Web Analytics Market Outlook, By Entertainment and Media (2013-2022) ($MN)
Table 66 North America Web Analytics Market Outlook, By Banking, Financial Services and Insurance (BFSI) (2013-2022) ($MN)
Table 67 North America Web Analytics Market Outlook, By Travel & Hospitality (2013-2022) ($MN)
Table 68 North America Web Analytics Market Outlook, By Media & Entertainment (2013-2022) ($MN)
Table 69 North America Web Analytics Market Outlook, By Other Applications (2013-2022) ($MN)
Table 70 North America Web Analytics Market Outlook, By Solution (2013-2022) ($MN)
Table 71 North America Web Analytics Market Outlook, By Marketing Automation (2013-2022) ($MN)
Table 72 North America Web Analytics Market Outlook, By Search Engine Tracking and Ranking (2013-2022) ($MN)
Table 73 North America Web Analytics Market Outlook, By Heat Map Analytics (2013-2022) ($MN)
Table 74 North America Web Analytics Market Outlook, By Behavior Based Targeting Solutions (2013-2022) ($MN)
Table 75 North America Web Analytics Market Outlook, By Other Solutions (2013-2022) ($MN)
Table 76 North America Web Analytics Market Outlook, By Service (2013-2022) ($MN)
Table 77 North America Web Analytics Market Outlook, By Professional Services (2013-2022) ($MN)
Table 78 North America Web Analytics Market Outlook, By Support & Maintenance (2013-2022) ($MN)
Table 79 Europe Web Analytics Market Outlook, By Country (2013-2022) ($MN)
Table 80 Europe Web Analytics Market Outlook, By Type (2013-2022) ($MN)
Table 81 Europe Web Analytics Market Outlook, By Off-Site Web Analytics (2013-2022) ($MN)
Table 82 Europe Web Analytics Market Outlook, By On-Site Web Analytics (2013-2022) ($MN)
Table 83 Europe Web Analytics Market Outlook, By Application (2013-2022) ($MN)
Table 84 Europe Web Analytics Market Outlook, By Traffic Management (2013-2022) ($MN)
Table 85 Europe Web Analytics Market Outlook, By Social Media Management (2013-2022) ($MN)
Table 86 Europe Web Analytics Market Outlook, By Personalization (2013-2022) ($MN)
Table 87 Europe Web Analytics Market Outlook, By Online Fraud Detection (2013-2022) ($MN)
Table 88 Europe Web Analytics Market Outlook, By Online Advertising (2013-2022) ($MN)
Table 89 Europe Web Analytics Market Outlook, By Performance Monitoring (2013-2022) ($MN)
Table 90 Europe Web Analytics Market Outlook, By Multichannel Campaign Analysis (2013-2022) ($MN)
Table 91 Europe Web Analytics Market Outlook, By Display Advertising Optimization (2013-2022) ($MN)
Table 92 Europe Web Analytics Market Outlook, By Digital Rights Management (2013-2022) ($MN)
Table 93 Europe Web Analytics Market Outlook, By Business and Market Research (2013-2022) ($MN)
Table 94 Europe Web Analytics Market Outlook, By Behavioral Targeting (2013-2022) ($MN)
Table 95 Europe Web Analytics Market Outlook, By Other Applications (2013-2022) ($MN)
Table 96 Europe Web Analytics Market Outlook, By Deployment Type (2013-2022) ($MN)
Table 97 Europe Web Analytics Market Outlook, By On-Premise (2013-2022) ($MN)
Table 98 Europe Web Analytics Market Outlook, By On-Demand (2013-2022) ($MN)
Table 99 Europe Web Analytics Market Outlook, By Industry (2013-2022) ($MN)
Table 100 Europe Web Analytics Market Outlook, By Retail (2013-2022) ($MN)
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  • Google
  • IBM
  • SAS Institute
  • Adobe Systems
  • Microstrategy
  • Tableau Software
  • Splunk
  • Teradata Corporation
  • At Internet
  • Webtrends
  • comScore
  • Omniture Inc.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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