The Baby Food Sector in Brazil, 2019
Summary
"The Baby Food Sector in Brazil, 2019", is an analytical report which provides extensive and highly detailed current and future market trends in the Brazilian market.
The fall in the number of births accelerated in 2016, due to the effects of the Zika virus, although numbers have increased slightly since. Per capita consumption levels remain relatively low, with demand hampered by high poverty levels (exacerbated by the recent economic situation) and competition from family foods. In terms of value, milks are the most important category, accounting for 57% of retail sales in 2018, well ahead of cereals (35%) and wet meals (8%). In volume terms both milks and meals increased, but consumption of cereals has declined. Unit prices have fallen in real terms, as manufacturers have attempted to boost sales. With the opening of Danone’s baby milk factory in 2016, local production is expected to play a greater role. Nestlé already produces a significant proportion of its products locally. It is the clear leader in every category, with an enormous margin over its competitors, of whom Danone is the only one eating into Nestlé’s lead. The expected fall in the number of births will counteract to some extent the effects of an improving economy. The value of the total sector is forecast to rise by 52% between 2018 and 2024, bringing total retail sales to R$5.3 billion. This will equate to volume sales of 95,575 tons, a level 16% higher than in 2019. Milks are expected to show more buoyant growth than cereals or meals.
What else does this report offer?
Scope
Reasons to Buy
Summary
"The Baby Food Sector in Brazil, 2019", is an analytical report which provides extensive and highly detailed current and future market trends in the Brazilian market.
The fall in the number of births accelerated in 2016, due to the effects of the Zika virus, although numbers have increased slightly since. Per capita consumption levels remain relatively low, with demand hampered by high poverty levels (exacerbated by the recent economic situation) and competition from family foods. In terms of value, milks are the most important category, accounting for 57% of retail sales in 2018, well ahead of cereals (35%) and wet meals (8%). In volume terms both milks and meals increased, but consumption of cereals has declined. Unit prices have fallen in real terms, as manufacturers have attempted to boost sales. With the opening of Danone’s baby milk factory in 2016, local production is expected to play a greater role. Nestlé already produces a significant proportion of its products locally. It is the clear leader in every category, with an enormous margin over its competitors, of whom Danone is the only one eating into Nestlé’s lead. The expected fall in the number of births will counteract to some extent the effects of an improving economy. The value of the total sector is forecast to rise by 52% between 2018 and 2024, bringing total retail sales to R$5.3 billion. This will equate to volume sales of 95,575 tons, a level 16% higher than in 2019. Milks are expected to show more buoyant growth than cereals or meals.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Per capita levels remain relatively low, at 9.3 kg for all baby food; demand continues to be hampered by high poverty levels and competition from adult foods, which many mothers use to feed their babies.
- In terms of value, milks are the most important category, accounting for 57% of retail sales in 2018, well ahead of cereals (35%) and wet meals (8%).
- Since 2012, Baby food retail sales have risen by 38.5%, slightly below the rate of inflation, having been negatively affected by the economic situation.
- Exports of infant milk and cereals have been more or less stable, and in 2017 stood at 8,046 tons, equivalent to approximately US$26 million.
- E-commerce is growing, although online sales of baby food remain low, pharmacies account for the majority of baby milk sales, at over 50% in 2018.
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive Summary
- Definitions
- Background to the Market
- Birth: Live Birth Rates
- Fertility Rates by Region
- The Consumer
- Socio-Demographic Trends
- Working Women
- Regulations
- Breastfeeding Trends
- Market Overview
- Overview
- Manufacturers Shares
- Category Analysis
- Baby Milks
- Baby Cereals
- Meals
- Production and trade
- Production
- Imports
- Exports
- Company profiles
- Introduction
- Nestlé Industrial e Comercial Ltda
- Danone
- Nutrimental S/A Indústria e Comércio de Alimentos
- Unilever Brasil Ltda
- Mead Johnson Nutrition
- Other Suppliers
- Distribution
- Retail Structure
- Baby Food Retailing
- Economic Background
- Key Macroeconomic Forecasts
- Prospects and forecasts
- Birth & Population Projections
- Forecast Overview
- Future Trends
- Appendix
- Additional Data Tables
- Summary Methodology
- About the Publisher
List of Tables
- Table 1: Birth & Population Trends, 2008-2018
- Table 2: Births & Birth Rates by Region, 2014, 2015 & 2017
- Table 3: Fertility Rates by Region, 2000 & 2010
- Table 4: Area, Population & GDP by Region & States
- Table 5: Largest Cities, Population, 2018
- Table 6: Regional Variation in Income, 2015 & 2018
- Table 7: Total Population by Income Levels, 2003 & 2013
- Table 8: Population by Class, 2000-2010
- Table 9: Population by Income Group, 2003-2018
- Table 10: Average Salaries & Price Rises, 2012-2018
- Table 11: Eating Habits by Age of Baby, 2008
- Table 12: Births by Age of Mother, 2011-2017
- Table 13: Number of Women of Childbearing Age by Age Group, 2010 and 2018
- Table 14: Women in Employment, 2012-2017
- Table 15: Working Women by Type of Job, 2003 & 2011
- Table 16: Trends in Breastfeeding Rates, 1986-2013
- Table 17: Mothers Breastfeeding on Discharge from Hospital, 2006
- Table 18: Breastfeeding Rates in State Capitals, 2008
- Table 19: Breastfeeding by Age of Baby, 2006
- Table 20: Breastfeeding Trends by Region, 1999, 2008 & 2013
- Table 21: Breastfeeding Duration by Socio-Demographic Characteristics of Mothers, 2006
- Table 22: Trends in Breastfeeding Duration, 1996 & 2006
- Table 23: Breastfeeding by Age of Baby, 2006
- Table 24: Market Size, 2018, & Growth Rates, 2012-2018
- Table 25: Baby Food: Manufacturer Shares, 2013-2018
- Table 26: Baby Food: Manufacturer Shares by Category, %, 2018
- Table 27: Baby Milks: Category Size, 2018
- Table 28: Baby Milks: Category Growth, % 2012-2018
- Table 29: Baby Milks: Packaging by Type & City, 2019
- Table 30: Baby Milks: Packaging by Type & City, 2019
- Table 31: Baby Milks: Brand Price Positioning Analysis, 2019
- Table 32: Baby Milks: Comparison of prices in Rio de Janeiro & São Paulo, 2019
- Table 33: Baby Milks: Manufacturer Shares, 2013-2018
- Table 34: Specialty Baby Milks: Manufacturer Shares, Value, 2013
- Table 35: Baby Cereals : Category Size, 2018
- Table 36: Baby Cereals : Category Growth, % 2012-2018
- Table 37: Baby Cereals: Packaging by Type & City, 2019
- Table 38: Baby Cereals: Packaging by Size & City, 2019
- Table 39: Baby Cereals: Price Positioning, 2019
- Table 40: Baby Cereals: Manufacturer Shares, 2013-2018
- Table 41: Baby Meals: Category Size, 2018
- Table 42: Baby Meals : Category Growth, % 2012-2018
- Table 43: Baby Meals: Category Segmentation, 2013-2018
- Table 44: Baby Meals: Packaging by Type & City, 2019
- Table 45: Baby Meals: Packaging by Size & City, 2019
- Table 46: Baby Meals: Price Positioning, 2019
- Table 47: Baby Meals: Manufacturer Shares, 2013-2018
- Table 48: Baby Food: Sales by Outlet, 2013-2018
- Table 49: Baby Food: Sales by Outlet Type & Category, 2018
- Table 50: Leading Drugstore/Pharmacy Chains, 2018
- Table 51: Key Macro-Economic Indicators, 2012-2019
- Table 52: Key Macroeconomic Forecasts 2018-2024
- Table 53: Birth & Population Projections, 2012-2024
- Table 54: Baby Food: Category Growth, 2018-2024
- Table 55: Baby Population, Number of Babies (‘000), 2008-2024
- Table 56: Number of Women of Childbearing Age by Age Group, 2010-2022
- Table 57: Baby Food: Market Value, Current Prices, 2012-2018
- Table 58: Baby Food: Market Value, Constant Prices, 2012-2018
- Table 59: Baby Food: Market Value, US$ Million, 2012-2018
- Table 60: Baby Food: Market Volume, Tons, 2012-2018
- Table 61: Baby Food: Per Capita Expenditure, Current Prices, 2012-2018
- Table 62: Baby Food: Per Capita Expenditure, Constant Prices, 2012-2018
- Table 63: Baby Food: Per Capita Expenditure, US$, 2012-2018
- Table 64: Baby Food: Per Capita Consumption, Grams, 2012-2018
- Table 65: Baby Milks: Category Trends, 2012-2018
- Table 66: Baby Milks: Market Segmentation, Value and Volume, 2013-2018
- Table 67: Milk Brand Price Analysis, 2019 - Rio de Janeiro
- Table 68: Milk Brand Price Analysis, 2019 - São Paulo
- Table 69: Baby Cereals: Category Trends, 2012-2018
- Table 70: Baby Meals & Drinks : Category Trends, 2012-2018
- Table 71: Baby Milks & Cereals: Trends in Imports, 2012-2017
- Table 72: Baby Milks & Cereals: Imports by Country of Origin, %, 2015-2017
- Table 73: Other Baby Food: Imports by Type, Volume, 2012-2017
- Table 74: Other Baby Food: Imports by Type, Value, 2012-2017
- Table 75: Baby Milks & Cereals: Trends in Exports, 2012-2017
- Table 76: Baby Milks & Cereals: Exports by Country of Destination, %, 2015-2017
- Table 77: Other Baby Food: Exports by Type, Volume, 2012-2017
- Table 78: Other Baby Food: Exports by Type, Value, 2012-2017
- Table 79: Baby Food: Market Value Forecasts, Current Prices, 2018-2024
- Table 80: Baby Food: Market Value Forecasts, Constant Prices, 2018-2024
- Table 81: Baby Food: Market Value Forecasts, US$ Million, 2018-2024
- Table 82: Baby Food: Market Volume Forecasts, Tons, 2018-2024
- Table 83: Baby Food: Per Capita Expenditure, Current Prices, 2018-2024
- Table 84: Baby Food: Per Capita Expenditure, Constant Prices, 2018-2024
- Table 85: Baby Food: Per Capita Expenditure, US$, 2018-2024
- Table 86: Baby Food: Per Capita Consumption, Grams, 2018-2024
- Table 87: Facings Allocation by Product Type
List of Figures
- Figure 1: Baby Food: Market Size, 2012-2018
- Figure 2: Baby Food: Per Capita, 2012-2018
- Figure 3: Baby Food: Market Segmentation, 2018
- Figure 4: Baby Food: Manufacturer Shares, Value, 2018
- Figure 5: Baby Food: Manufacturer Shares, Value %, 2018
- Figure 6: Baby Food: Manufacturer Shares, Volume %, 2018
- Figure 7: Baby Food: Manufacturer Shares by Category, % Value, 2018
- Figure 8: Baby Milks: Category Trends, 2012-2018
- Figure 9: Baby Milks: Per Capita Expenditure & Consumption, 2012-2018
- Figure 10: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2012-2018
- Figure 11: Baby Milks: Category Segmentation, Value and Volume, 2013-2018
- Figure 12: Baby Cereals : Category Trends, 2012-2018
- Figure 13: Baby Cereals : Per Capita Expenditure & Consumption, 2012-2018
- Figure 14: Baby Meals: Category Trends, 2012-2018
- Figure 15: Baby Meals: Per Capita Expenditure & Consumption, 2012-2018
- Figure 16: Baby Food: Market Size, 2018-2024
- Figure 17: Baby Food: Per Capita, 2018-2024
- Figure 18: Baby Food: Market Segmentation, 2024
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nestlé Industrial e Comercial Ltda
- Danone
- Nutrimental S/A Indústria e Comércio de Alimentos
- Unilever Brasil Ltda
- Mead Johnson Nutrition
