Country Profile: Hot Drinks Sector in Thailand

  • ID: 4429032
  • Report
  • Region: Thailand
  • 77 pages
  • GlobalData
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FEATURED COMPANIES

  • Ajinomoto Group
  • Buddy Dean
  • Jacobs Douwe Egberts
  • Nestle
  • Super Group Ltd
  • Suzuki Gourmet Coffee
  • MORE
Country Profile: Hot Drinks Sector in Thailand

Summary

Thai Hot Drinks Sector accounted for a volume share of nearly 0.3% of the global market and almost 0.8% of the regional (Asia-Pacific) market in 2016. The sector was valued at over US$450 Million in 2016 and is forecast to grow at a CAGR of nearly 6% during 2016-2021. Increasing purchasing power, rapid urbanization coupled with an emerging café culture are the key growth drivers of the Thai Hot Drinks sector. Per capita consumption of Hot Drinks products stood at almost 0.5kg, which is lower when compared to the global and Asia-Pacific levels of 2.17kg and 1.21kg, respectively, in 2016.

Hot Coffee was the largest with value sales of over US$350 Million in 2016. The market is expected to grow at a CAGR of almost 6% during the forecast period (2016-2021), while Hot Tea and Other Hot Drinks are expected to record CAGRs of about 5% and 7% respectively.

Convenience Stores accounts for a leading share in the distribution of Hot Drinks in Thailand. They accounted for a value share of over 40% in 2016, followed by Hypermarkets & Supermarkets with a about 23% share. On-trade transactions accounted for about 18% value share in the same year. Flexible Packaging is the most commonly used package material in the Thai Hot Drinks Sector. In 2016, it accounted for a share of over 75%, followed by Glass and Rigid Plastics with shares of about 18% and nearly 3%, respectively, in the same year.

Nescafé is the leading brand in the Thai Hot Drinks Sector with a value share of over 43% in 2016. The private labels accounted for around 1.5% share by value in the same year. The consumption of Hot Drinks is high among the male population in Thailand. It is also high among the consumers who are Pre-Primary educated. In terms of consumption by age group, Older Consumers accounted for nearly 25% share in 2016.

The report "Country Profile: Hot Drinks Sector in Thailand", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.
Companies mentioned in this report: Nestle, Super Group Ltd, New Concept ProductCo.,Ltd., Ajinomoto Group, Suzuki Gourmet Coffee, Associated British Foods Plc, Buddy Dean, Jacobs Douwe Egberts, Black Canyon (Thailand)Co,Ltd, Unilever

Scope
  • The Hot Drinks sector in Thailand is forecast to grow at 5.8% CAGR in value terms during 2016-2021.
  • Hot Coffee is the largest market in both value and volume terms in the Thai Hot Drinks sector.
  • The Other Hot Drinks market is forecast to register the fastest growth during 2016-2021.
  • Convenience Stores is the leading distribution channel for Hot Drinks in Thailand, followed by Hypermarkets & Supermarkets.
  • Nescafé is the leading value and volume brand in the Thai Hot Drinks sector.
  • Flexible Packaging is the most commonly used package material in the Thai Hot Drinks sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Ajinomoto Group
  • Buddy Dean
  • Jacobs Douwe Egberts
  • Nestle
  • Super Group Ltd
  • Suzuki Gourmet Coffee
  • MORE
1. Report Scope

2. Executive summary

3. Thailand in the global and regional context
3.1. Thailand’s share in the Global and Asia-Pacific Hot Drinks sector
3.2. Thailand compared to other leading countries in Asia-Pacific

4. Market size analysis - Hot Drinks Sector
4.1. Value and volume analysis - Hot Drinks sector in Thailand
4.2. Per capita consumption - Thailand compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down-Off-trade
4.4. Extent to which consumers are trading up/down-On-trade
4.5. Value and volume analysis by markets in the Hot Drinks sector
4.6. Growth analysis by markets

5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Hot Coffee
5.3. Market analysis: Hot Tea
5.4. Market analysis: Other Hot Drinks

6. Distribution analysis
6.1. Distribution channel share analysis: Hot Drinks Sector
6.2. Distribution channel share analysis: Hot Coffee
6.3. Distribution channel share analysis: Hot Tea
6.4. Distribution channel share analysis: Other Hot Drinks

7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Hot Coffee
7.4. Private label share analysis

8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type

9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age

10. Consumer graphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization

11. Methodology

12. Definitions

13. Appendix

14. About

15. Disclaimer

16. Contact

List of Tables
Table 1: Volume share of Thailand in the global and Asia-Pacific Hot Drinks sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021
Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021
Table 5: Value analysis of the Hot Tea market by categories, 2011-2021
Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021
Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021
Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021
Table 9: Brand Value and Volume - Hot Drinks sector, 2016
Table 10: Brand Value and Volume - Hot Coffee market, 2016
Table 11: Brand Value and Volume - Hot Tea market, 2016
Table 12: Brand Value and Volume - Other Hot Drinks market, 2016
Table 13: Brand Value and Volume - Coffee Beans category, 2016
Table 14: Brand Value and Volume - Instant Coffee category, 2016
Table 15: Brand Value and Volume - Roast and Ground Coffee category, 2016
Table 16: Consumption of Hot Drinks by gender and markets (Million Kg, 2016)
Table 17: Consumption of Hot Drinks by age and markets (Million Kg, 2016)
Table 18: Consumption of Hot Drinks by education and markets (Million Kg, 2016)
Table 19: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016)
Table 20: Market Definitions
Table 21: Category Definitions
Table 22: Channel Definitions
Table 23: Market Value for Hot Coffee - by category (? Million) 2011-2021
Table 24: Market Value for Hot Coffee - by category (US$ Million) 2011-2021
Table 25: Market Volume for Hot Coffee - by category (Million Kg) 2011-2021
Table 26: Market Value for Hot Tea - by category (? Million) 2011-2021
Table 27: Market Value for Hot Tea - by category (US$ Million) 2011-2021
Table 28: Market Volume for Hot Tea - by category (Thousand Kg) 2011-2021
Table 29: Market Value for Other Hot Drinks - by category (? Million) 2011-2021
Table 30: Market Value for Other Hot Drinks - by category (US$ Million) 2011-2021
Table 31: Market Volume for Other Hot Drinks - by category (Million Kg) 2011-2021
Table 32: Sector Value for Hot Drinks - by market (? Million) 2011-2021
Table 33: Sector Value for Hot Drinks - by market (US$ Million) 2011-2021
Table 34: Sector Volume for Hot Drinks - by market (Million Kg) 2011-2021
Table 35: Components of change- by Market (Off-trade), 2015-2016
Table 36: Components of change- by Market (On-trade), 2015-2016
Table 37: Hot Drinks Sales Distribution in Thailand - by Markets (? Million), 2016
Table 38: Package Material (in Million pack units)
Table 39: Pack Type (in Million pack units)
Table 40: Closure Type (in Million pack units)
Table 41: Primary Outer Type (in Million pack units)
Table 42: Exchange Rates: (US$-?), 2011-2021
Table 43: GDP Per Capita (?), 2011-2016
Table 44: Population, 2011-2016
Table 45: Consumer Price Index, 2011-2016
Table 46: Age Profile (in Millions), 2016

List of Figures
Figure 1: Thailand compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Hot Drinks sector, 2011-2021
Figure 3: Per capita consumption in Thailand compared to global and Asia-Pacific average, 2011-2021
Figure 4: Degree of trading up/down in the ThaiHot Drinks sector-Off-trade, 2015-2016
Figure 5: Degree of trading up/down in the ThaiHot Drinks sector-On-trade, 2015-2016
Figure 6: Value and volume growth analysis by markets, 2016-2021
Figure 7: Per capita consumption (by markets) in Thailand compared to global and Asia-Pacificaverage, 2016
Figure 8: Value and volume growth analysis, Hot Coffee market, 2011-2021
Figure 9: Value and volume growth analysis, Hot Tea market, 2011-2021
Figure 10: Value and volume growth analysis, OtherHot Drinks market, 2011-2021
Figure 11: Distribution channel share (value), Hot Drinks Sector, 2011-2016
Figure 12: Distribution channel share (value), Hot Coffee market, 2011-2016
Figure 13: Distribution channel share (value), Hot Tea market, 2011-2016
Figure 14: Distribution channel share (value), OtherHot Drinks market, 2011-2016
Figure 15: Leading brands in the ThaiHot Drinks sector, value and volume share, 2016
Figure 16: Leading brands in the Hot Coffee market, value and volume share, 2016
Figure 17: Leading brands in the Hot Tea market, value and volume share, 2016
Figure 18: Leading brands in the Other Hot Drinks market, value and volume share, 2016
Figure 19: Private label penetration by markets (value terms), 2016
Figure 20: Growth analysis, private label and brands, (2011-2016)
Figure 21: Packaging share and growth analysis by package material, 2011-2021
Figure 22: Use of package material by markets (in pack units), 2016
Figure 23: Packaging share and growth analysis by pack type, 2011-2021
Figure 24: Use of pack type by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by closure type, 2011-2021
Figure 26: Use of closure type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 28: Use of primary outer type by markets (in pack units), 2016
Figure 29: Relative comparison of countries based on PEST analysis
Figure 30: Thailand’s GDP per capita, 2011-2016
Figure 31: Population growth in Thailand, 2011-2016
Figure 32: Consumer Price Index, Thailand, 2010-2016
Figure 33: Age Profile, Thailand, 2016
Figure 34: Consumption of Hot Drinks by gender, Thailand, 2016
Figure 35: Consumption of Hot Drinks by age, Thailand, 2016
Figure 36: Consumption of Hot Drinks by education, Thailand, 2016
Figure 37: Consumption of Hot Drinks by degree of urbanization, Thailand, 2016
Figure 38: About
Note: Product cover images may vary from those shown
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  • Nestle
  • Super Group Ltd
  • New Concept ProductCo.,Ltd.
  • Ajinomoto Group
  • Suzuki Gourmet Coffee
  • Associated British Foods Plc
  • Buddy Dean
  • Jacobs Douwe Egberts
  • Black Canyon (Thailand)Co,Ltd
  • Unilever
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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