Country Profile: Ice Cream Sector in Venezuela

  • ID: 4429041
  • Report
  • Region: Venezuela
  • 69 pages
  • GlobalData
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FEATURED COMPANIES

  • Empresas Carozzi S.A.
  • General Mills Inc
  • Unilever
  • MORE
Country Profile: Ice Cream Sector in Venezuela

Summary

Venezuelan Ice Cream sector accounted for a volume share of 0.3% of the global market and 5% of the regional (Latin America) market in 2016. The sector is forecast to grow at a CAGR of 3.1% during 2016-2021. Slow growth in the sector can be attributed to the shortage of raw materials, owing to low domestic production and imports. However, the continuing popularity of ice cream among young consumers will be an important factor for growth of the ice cream sector in the country. Per capita consumption of Ice Cream products stood at 2kg, which is low when compared to the global and Latin America levels of 3.96kg and 2.49kg, respectively, in 2016.

The consumption of Ice Cream is high among the female population in Venezuela. Moreover, consumption is particularly high amongst those consumers who received Primary education. In terms of consumption by age group, Early Young Adults and Older Young Adults together accounted for a 26.2% share in 2016. Artisanal Ice Cream was the largest by value sales in 2016. Take-Home and Bulk Ice Cream market is expected register a CAGR of 3+%.

On-trade transactions account for a leading share in value terms in the distribution of Ice Cream products in Venezuela. In 2016, On-trade transactions held a value share of 51.3%, followed by Food & Drinks Specialists, Hypermarkets & Supermarkets and Convenience Stores. Flexible Packaging is the most commonly used package material in the Venezuelan Ice Cream sector. In 2016, it accounted for a share of 68.5%, followed by Rigid Plastics and Paper & Board.

Efe is the leading brand in the Venezuelan Ice Cream sector. The top five brands in the sector accounted for 67.1% value share, while artisanal producers held a share of 20.1%, in 2016.

The report "Country Profile: Ice Cream Sector in Venezuela", provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
  • Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; Pack data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.
Companies mentioned in this report: Empresas Carozzi S.A., Unilever, General Mills, Inc.

Scope
  • The Ice Cream sector in Venezuela is forecast to grow at 3.1% CAGR, in value terms, during 2016-2021
  • The Take-Home and Bulk Ice Cream market is forecast to register the fastest growth during 2016-2021
  • On-trade transactions account for the leading share in the distribution of Ice Cream products in Venezuela
  • Efe lead the Venezuelan Ice Cream sector
  • Flexible Packaging is the most commonly used package material in the Venezuelan Ice Cream sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Ice Cream products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Empresas Carozzi S.A.
  • General Mills Inc
  • Unilever
  • MORE
1. Report Scope

2. Executive summary

3. Venezuela in the global and regional context
3.1. Venezuela’s share in the Global and Latin American Ice Cream sector
3.2. Venezuela compared to other leading countries in Latin America

4. Market size analysis - Ice Cream sector
4.1. Value and volume analysis - Ice Cream sector in Venezuela
4.2. Per capita consumption - Venezuela compared to Latin America and globally
4.3. Value and volume analysis by markets in the Ice Cream sector
4.4. Growth analysis by markets

5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Artisanal Ice Cream
5.3. Market analysis: Impulse Ice Cream-Single Serve
5.4. Market analysis: Take-Home and Bulk Ice Cream

6. Distribution analysis
6.1. Distribution channel share analysis: Ice Cream sector
6.2. Distribution channel share analysis: Artisanal Ice Cream
6.3. Distribution channel share analysis: Impulse Ice Cream-Single Serve
6.4. Distribution channel share analysis: Take-Home and Bulk Ice Cream

7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets

8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type

9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age

10. Consumer graphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization

11. Methodology

12. Definitions

13. Appendix

14. About

15. Disclaimer

16. Contact

List of Tables
Table 1: Volume share of Venezuela in the global and Latin America Ice Cream sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021
Table 4: Volume analysis of Impulse Ice Cream - Single Serve market by categories, 2011-2021
Table 5: Value analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021
Table 6: Volume analysis of Take-Home and Bulk Ice Cream market by categories, 2011-2021
Table 7: Brand Value and Volume - Ice Cream sector (Off-trade), 2016
Table 8: Brand Value and Volume - Impulse Ice Cream - Single Serve market (Off-trade), 2016
Table 9: Brand Value and Volume - Take-Home and Bulk Ice Cream market (Off-trade), 2016
Table 10: Consumption of Ice Cream by gender and markets (Million Kg, 2016)
Table 11: Consumption of Ice Cream by age and markets (Million Kg, 2016)
Table 12: Consumption of Ice Cream by education and markets (Million Kg, 2016)
Table 13: Consumption of Ice Cream by degree of urbanization and markets (Million Kg, 2016)
Table 14: Market Definitions
Table 15: Category Definitions
Table 16: Channel Definitions
Table 17: Health & Wellness: Product Attributes-Food Minus
Table 18: Health & Wellness: Product Attributes - Free From
Table 19: Health & Wellness: Product Attributes - Functional & Fortified
Table 20: Health & Wellness: Product Attributes - Naturally Healthy
Table 21: Health & Wellness: Product Attributes - Food Intolerance
Table 22: Health & Wellness: Consumer Benefits - Health Management
Table 23: Health & Wellness: Analysis by Consumer Benefits
Table 24: Health & Wellness: Consumer Benefits - Performance
Table 25: Market Value for Artisanal Ice Cream - by category (Bs Million) 2011-2021
Table 26: Market Value for Artisanal Ice Cream - by category (US$ Million) 2011-2021
Table 27: Market Volume for Artisanal Ice Cream - by category (Million Kg) 2011-2021
Table 28: Market Value for Impulse Ice Cream - Single Serve - by category (Bs Million) 2011-2021
Table 29: Market Value for Impulse Ice Cream - Single Serve - by category (US$ Million) 2011-2021
Table 30: Market Volume for Impulse Ice Cream - Single Serve - by category (Million Kg) 2011-2021
Table 31: Market Value for Take-Home and Bulk Ice Cream - by category (Bs Million) 2011-2021
Table 32: Market Value for Take-Home and Bulk Ice Cream - by category (US$ Million) 2011-2021
Table 33: Market Volume for Take-Home and Bulk Ice Cream - by category (Million Kg) 2011-2021
Table 34: Sector Value for Ice Cream - by market (Bs Million) 2011-2021
Table 35: Sector Value for Ice Cream - by market (US$ Million) 2011-2021
Table 36: Sector Volume for Ice Cream - by market (Million Kg) 2011-2021
Table 37: Ice Cream Sales Distribution in Venezuela- by Markets (Bs Million), 2016
Table 38: Package Material (in Million pack units)
Table 39: Pack Type (in Million pack units)
Table 40: Closure Type (in Million pack units)
Table 41: Exchange Rates: (US$-Bs), 2011-2021
Table 42: GDP Per Capita (Bs)
Table 43: Population
Table 44: Consumer Price Index
Table 45: Age Profile (Millions of Persons)

List of Figures
Figure 1: Venezuela compared to the other top four countries in Latin America - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Ice Cream sector, 2011-2021
Figure 3: Per capita consumption in Venezuela compared to global and Latin American average, 2011-2021
Figure 4: Value and volume growth analysis by markets, 2016-2021
Figure 5: Per capita consumption (by markets) in Venezuela compared to global and Latin American average, 2016
Figure 6: Value and volume growth analysis, Artisanal Ice Cream market, 2011-2021
Figure 7: Value and volume growth analysis, Impulse Ice Cream - Single Serve market, 2011-2021
Figure 8: Value and volume growth analysis, Take-Home and Bulk Ice Cream market, 2011-2021
Figure 9: Distribution channel share, Ice Cream sector, 2011-2016
Figure 10: Distribution channel share, Artisanal Ice Cream market, 2011-2016
Figure 11: Distribution channel share, Impulse Ice Cream-Single Serve market, 2011-2016
Figure 12: Distribution channel share, Take-Home and Bulk Ice Cream market, 2011-2016
Figure 13: Leading brands in the Venezuelan Ice Cream sector, value share, 2016
Figure 14: Leading brands in the Impulse Ice Cream-Single Serve market, value share, 2016
Figure 15: Leading brands in the Take-Home and Bulk Ice Cream market, value share, 2016
Figure 16: Packaging share and growth analysis by package material, 2011-2021
Figure 17: Use of package material by markets (in pack units), 2016
Figure 18: Packaging share and growth analysis by pack type, 2011-2021
Figure 19: Use of pack type by markets (in pack units), 2016
Figure 20: Packaging share and growth analysis by closure type, 2011-2021
Figure 21: Use of closure type by markets (in pack units), 2016
Figure 22: Relative comparison of countries based on PEST analysis
Figure 23: Venezuela’s GDP per capita, 2011-2016
Figure 24: Population growth in Venezuela, 2011-2016
Figure 25: Consumer Price Index, Venezuela, 2010-2016
Figure 26: Age Profile, Venezuela, 2016
Figure 27: Consumption of Ice Cream by gender, Venezuela, 2016
Figure 28: Consumption of Ice Cream by age, Venezuela, 2016
Figure 29: Consumption of Ice Cream by education, Venezuela, 2016
Figure 30: Consumption of Ice Cream by degree of urbanization, Venezuela, 2016
Figure 31: About
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  • Empresas Carozzi S.A.
  • Unilever
  • General Mills Inc
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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