Country Profile: Spirits Sector in South Africa

  • ID: 4429071
  • Report
  • Region: Africa, South Africa
  • 104 pages
  • GlobalData
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FEATURED COMPANIES

  • Brown-Forman Corporation
  • Diageo PLC UK
  • Distell Group Limited
  • Edward Snell & Company
  • Empee Group
  • EPSA SA
  • MORE
Country Profile: Spirits Sector in South Africa

Summary

South African Spirits sector accounted for a volume share of 0.45% of the global market and 65.2% of the regional (Middle East & Africa) market, in 2016. The sector is expected to grow at a CAGR of 4.3% during 2016-2021. Rise in disposable incomes on the back of an improving economy and the growing ‘cocktail culture’ among the South African professionals are the key growth drivers of the South African Spirits sector. Per capita consumption stood at 2.87 liters compared to the global and Middle East & Africa levels of 6.37 liters and 1.54 liters, respectively, in 2016.

Consumption of Spirits was higher among the male population in 2016 compared to females. It was also high among South African consumers who received Tertiary education. In terms of consumption by age group, Older Young Adults and Early Young Adults together accounted for 54.7% share of consumption, in 2016. Whiskey was the largest by value sales in 2016. It is also expected to grow the fastest CAGR compared to Brandy, Gin & Genever (1%), Liqueurs, Rum (4.1%), Specialty Spirits, Tequila & Mezcal and Vodka.

Food & Drinks Specialists accounted for the largest volume share of 77.5% in the distribution of Spirits. It was followed by On-trade transactions and Hypermarkets & Supermarkets. Glass is the most commonly used package material in the South African Spirits sector. In 2016, it accounted for a share of 95%, followed by Rigid Plastics.

The top five brands in the South African Spirits sector accounted for 35.1% value share in 2016. Smirnoff accounted for a leading share of 14.7% in the sector.

The report "Country Profile: Spirits Sector in South Africa", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
  • Packaging data: Consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.
Companies mentioned in this report: Diageo PLC, UK, Distell Group Limited, Edward Snell & Company, Olof Bergh, Kwv Holdings Ltd, Pernod Ricard SA, Russian Bear, Empee Group, Brown-Forman Corporation, Mast-Jägermeister Se, LVMH Moet Hennessy - Louis Vuitton, EPSA SA

Scope
  • The per capita consumption of Spirits is higher in South Africa compared to the regional level
  • The Whiskey market is forecast to register the fastest growth during 2016-2021
  • Food & Drinks Specialists accounted for a leading share in the distribution of Spirits in South Africa
  • Smirnoff accounts for the leading share in the South African Spirits sector
  • Glass is the most commonly used package material in the South African Spirits sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Brown-Forman Corporation
  • Diageo PLC UK
  • Distell Group Limited
  • Edward Snell & Company
  • Empee Group
  • EPSA SA
  • MORE
1. Report Scope

2. Executive summary

3. South Africa in the global and regional context
3.1. South Africa’s share in the Global and Middle East & Africa Spirits sector
3.2. South Africa compared to other leading countries in Middle East & Africa

4. Market size analysis - Spirits sector
4.1. Value and volume analysis - Spirits sector in South Africa
4.2. Per capita consumption - South Africa compared to Middle East & Africa and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Spirits sector
4.5. Growth analysis by markets

5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Brandy
5.3. Market analysis: Gin & Genever
5.4. Market analysis: Liqueurs
5.5. Market analysis: Rum
5.6. Market analysis: Specialty Spirits
5.7. Market analysis: Tequila & Mezcal
5.8. Market analysis: Vodka
5.9. Market analysis: Whiskey

6. Distribution analysis
6.1. Distribution channel share analysis: Spirits
6.2. Distribution channel share analysis: Brandy
6.3. Distribution channel share analysis: Gin & Genever
6.4. Distribution channel share analysis: Liqueurs
6.5. Distribution channel share analysis: Rum
6.6. Distribution channel share analysis: Specialty Spirits
6.7. Distribution channel share analysis: Tequila & Mezcal
6.8. Distribution channel share analysis: Vodka
6.9. Distribution channel share analysis: Whiskey

7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Brandy
7.3.2. Liqueurs
7.3.3. Rum
7.3.4. Specialty Spirits
7.3.5. Vodka
7.3.6. Whiskey

8. Packaging analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type

9. Macroeconomic analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age

10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization

11. Methodology

12. Definitions

13. Appendix

14. About

15. Disclaimer

16. Contact

List of Tables
Table 1: Volume share of South Africa in the global and Middle East & Africa Spirits sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Per capita consumption* (by markets) in South Africa,Middle East & Africa and Global average, 2016
Table 4: Value analysis of Brandy market by categories, 2011-2021
Table 5: Volume analysis of Brandy market by categories, 2011-2021
Table 6: Value analysis of Liqueurs market by categories, 2011-2021
Table 7: Volume analysis of Brandy market by categories, 2011-2021
Table 8: Value analysis of Rum market by categories, 2011-2021
Table 9: Volume analysis of Rum market by categories, 2011-2021
Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021
Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021
Table 12: Value analysis of Vodka market by categories, 2011-2021
Table 13: Volume analysis of Vodka market by categories, 2011-2021
Table 14: Value analysis of Whiskey market by categories, 2011-2021
Table 15: Volume analysis of Whiskey market by categories, 2011-2021
Table 16: Brand Volume - Spirits sector, 2016
Table 17: Brand Volume - Brandy market, 2016
Table 18: Brand Volume - Gin & Genever market, 2016
Table 19: Brand Volume - Liqueurs market, 2016
Table 20: Brand Volume - Rum market, 2016
Table 21: Brand Volume - Specialty Spirits market, 2016
Table 22: Brand Volume - Tequila & Mezcal market, 2016
Table 23: Brand Volume - Vodka market, 2016
Table 24: Brand Volume - Whiskey market, 2016
Table 25: Brand Volume - Cognac category
Table 26: Brand Volume - Other Grape Brandy category, 2016
Table 27: Brand Volume - Bitters category, 2016
Table 28: Brand Volume - Cream Liqueurs category, 2016
Table 29: Brand Volume - Fruit Liqueurs category, 2016
Table 30: Brand Volume - Other Liqueurs category, 2016
Table 31: Brand Volume - Dark Rum category, 2016
Table 32: Brand Volume - Light Rum category, 2016
Table 33: Brand Volume - Other Specialty Spirits category, 2016
Table 34: Brand Volume - Unflavored Vodka category, 2016
Table 35: Brand Volume - American Whiskey category, 2016
Table 36: Brand Volume - Canadian Whiskey category, 2016
Table 37: Brand Volume - Irish Whiskey category, 2016
Table 38: Brand Volume - Scotch Whisky category, 2016
Table 39: Brand Volume - Other Whiskey category, 2016
Table 40: Consumption of Spirits by gender and markets (Million Liters, 2016)
Table 41: Consumption of Spirits by age and markets (Million Liters, 2016)
Table 42: Consumption of Spirits by education and markets (Million Liters, 2016)
Table 43: Consumption of Spirits degree of urbanization and markets (Million Liters, 2016)
Table 44: Market Definitions
Table 45: Category Definitions
Table 46: Channel Definitions
Table 47: Market Value for Brandy - by category (R Million) 2011-2021
Table 48: Market Value for Brandy - by category (US$ Million) 2011-2021
Table 49: Market Volume for Brandy - by category (Million Liters) 2011-2021
Table 50: Market Value for Liqueurs - by category (R Million) 2011-2021
Table 51: Market Value for Liqueurs - by category (US$ Million) 2011-2021
Table 52: Market Volume for Liqueurs - by category (Million Liters) 2011-2021
Table 53: Market Value for Rum - by category (R Million) 2011-2021
Table 54: Market Value for Rum - by category (US$ Million) 2011-2021
Table 55: Market Volume for Rum - by category (Million Liters) 2011-2021
Table 56: Market Value for Specialty Spirits - by category (R Million) 2011-2021
Table 57: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021
Table 58: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021
Table 59: Market Value for Vodka - by category (R Million) 2011-2021
Table 60: Market Value for Vodka - by category (US$ Million) 2011-2021
Table 61: Market Volume for Vodka - by category (Million Liters) 2011-2021
Table 62: Market Value for Whiskey - by category (R Million) 2011-2021
Table 63: Market Value for Whiskey - by category (US$ Million) 2011-2021
Table 64: Market Volume for Whiskey - by category (Million Liters) 2011-2021
Table 65: Components of change - by Market, 2015-2016
Table 66: Spirits Sales Distribution in South Africa - by Markets (Million Liters), 2016
Table 67: Package Material (in Million pack units)
Table 68: Pack Type (in Million pack units)
Table 69: Closure Type (in Million pack units)
Table 70: Primary Outer Type (in Million pack units)
Table 71: Exchange Rates: (US$-R), 2011-2021
Table 72: GDP Per Capita (R), 2011-2016
Table 73: Population, 2011-2016
Table 74: Consumer Price Index, 2011-2016
Table 75: Age Profile (Millions of Persons)

List of Figures
Figure 1: South Africa compared to other top three countries in Middle East & Africa - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021
Figure 3: Per capita consumption* in South Africa compared to global and Middle East & Africa average, 2011-2021
Figure 4: Degree of trading up/down in the South African Spirits sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021
Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021
Figure 9: Value and volume growth analysis, Rum market, 2011-2021
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021
Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021
Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016
Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016
Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016
Figure 23: Leading brands in the South African Spirits sector, volume share, 2016
Figure 24: Leading brands in the Brandy market, volume share, 2016
Figure 25: Leading brands in the Gin & Genever market, volume share, 2016
Figure 26: Leading brands in the Liqueurs market, volume share, 2016
Figure 27: Leading brands in the Rum market, volume share, 2016
Figure 28: Leading brands in the Specialty Spirits market, volume share, 2016
Figure 29: Leading brands in the Tequila & Mezcal market, volume share, 2016
Figure 30: Leading brands in the Vodka market, volume share, 2016
Figure 31: Leading brands in the Whiskey market, volume share, 2016
Figure 32: Packaging share and growth analysis by package material, 2011-2021
Figure 33: Use of package material by markets (in pack units), 2016
Figure 34: Packaging share and growth analysis by pack type, 2011-2021
Figure 35: Use of pack type by markets (in pack units), 2016
Figure 36: Packaging share and growth analysis by closure type, 2011-2021
Figure 37: Use of closure type by markets (in pack units), 2016
Figure 38: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 39: Use of primary outer type by markets (in pack units), 2016
Figure 40: Relative comparison of countries based on PEST analysis
Figure 41: South Africa’s GDP per capita, 2011-2016
Figure 42: Population growth in South Africa, 2011-2016
Figure 43: Consumer Price Index, South Africa, 2010-2016
Figure 44: Age Profile, South Africa, 2016
Figure 45: Consumption of Spirits by gender, South Africa, 2016
Figure 46: Consumption of Spirits by age, South Africa, 2016
Figure 47: Consumption of Spirits by education, South Africa, 2016
Figure 48: Consumption of Spirits degree of urbanization, South Africa, 2016
Figure 49: About
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  • Diageo PLC UK
  • Distell Group Limited
  • Edward Snell & Company
  • Olof Bergh
  • Kwv Holdings Ltd
  • Pernod Ricard SA
  • Russian Bear
  • Empee Group
  • Brown-Forman Corporation
  • Mast-Jägermeister Se
  • LVMH Moet Hennessy - Louis Vuitton
  • EPSA SA
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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