The exact concentration of these products can deliver optimum performance or else can result in hazardous health concerns and slip & trip accidents causing severe physical injuries. Hence, it is crucial to use the appropriate concentrations of specialty cleaners. Growing need for healthy & hygienic surroundings is anticipated to boost the demand for these products in the U.S. In 2016, hard surface cleaners segment accounted for 44.2% of overall market share, and it is anticipated to continue its dominance over the forecast period.
The American Cleaning Institute (ACI) in the United States has created awareness amongst the public regarding benefits of regular disinfection and sanitization at home and other surroundings. Hence, the specialty cleaning products have become indispensable and lead to their enhanced acceptance and purchase. These cleaning products are available in the form of wipes, foams, liquids, gels, aerosols, sprays and granules.
In 2016, toilet bowl cleaners were valued at USD 1.05 billion. Products used for toilet bowl cleaning are designed to maintain spotless and hygienic conditions. In 2016, cleaning products in bathroom applications accounted for 45.2% of overall market share, and it is estimated to continue its dominance over the forecast period.
Increasing awareness regarding the spread of diseases and infections is anticipated to boost the demand for bathroom cleaners. On the other hand, kitchen surfaces and platforms are affected by ants, mice, rats, and cockroaches hence, their proper and frequent cleaning is essential to ensure good ambiance. The essential need for clean and disinfected kitchen environment is anticipated to increase the demand for kitchen cleaning products.
Key market players are implementing mergers and acquisition strategies to enhance their sustainability and expand their presence in global market. The consumer specialty products association (CSPA) is the premier U.S. trade association engaged in the manufacture, formulation, and distribution of consumer goods to maintain the clean and healthy environment.
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1.1. Market trends & movement
Chapter 2. U.S Specialty Household Cleaners Market Trends: Drivers & Opportunities
2.2. Key industry trends
2.3. Market drivers
2.4. Market restraints
2.5. Supply chain analysis
2.6. Porter's Five Forces analysis
Chapter 3. U.S Specialty Household Cleaners Market Trends, By Product
3.1. U.S specialty household cleaners market movement, by product, 2016 & 2024
3.1.1. Hard Surface Cleaners
220.127.116.11. Market estimates and forecast, 2014-2024 (USD Million)
3.1.2. Glass Cleaners
18.104.22.168. Market estimates and forecast, 2014-2024 (USD Million)
3.1.3. Toilet Bowl Cleaners
22.214.171.124. Market estimates and forecast, 2014-2024 (USD Million)
3.1.4. Metal Polishes
126.96.36.199. Market estimates and forecast, 2014-2024 (USD Million)
188.8.131.52. Market estimates and forecast, 2014-2024 (USD Million)
Chapter 4. U.S Specialty Household Cleaners Market Trends, By Application
4.1. U.S specialty household cleaners market movement, by application, 2016 & 2024
184.108.40.206. Market estimates and forecast, 2014-2024 (USD Million)
220.127.116.11. Market estimates and forecast, 2014-2024 (USD Million)
18.104.22.168. Market estimates and forecast, 2014-2024 (USD Million)
Chapter 5. Competitive Landscape
5.1. Competitive landscape analysis, 2016
5.2. Strategic framework
5.3. Potential customer base concentration
5.4. Company market positioning
5.5. Company profiles
5.5.1. The Clorox Company
22.214.171.124. Company Overview
126.96.36.199. Product Benchmarking
188.8.131.52. Financial Performance
5.5.2. Reckitt Benckiser Group plc
184.108.40.206. Company Overview
220.127.116.11. Product Benchmarking
18.104.22.168. Financial Performance
22.214.171.124. Recent Initiatives
5.5.3. S. C. Johnson & Son, inc
126.96.36.199. Company Overview
188.8.131.52. Product Benchmarking
184.108.40.206. Financial Performance
5.5.4. Procter & Gamble
220.127.116.11. Company Overview
18.104.22.168. Product Benchmarking
22.214.171.124. Financial Performance
5.5.5. Church & Dwight Co., Inc.
126.96.36.199. Company Overview
188.8.131.52. Product Benchmarking
184.108.40.206. Financial Performance
5.5.6. Henkel AG & Co. KGaA
220.127.116.11. Company Overview
18.104.22.168. Product Benchmarking
5.5.7. Kao Corporation
22.214.171.124. Company Overview
126.96.36.199. Product Benchmarking
188.8.131.52. Company Overview
184.108.40.206. Product Benchmarking
220.127.116.11. Financial Performance
5.5.9. Colgate-Palmolive Company
18.104.22.168. Company Overview
22.214.171.124. Product Benchmarking
5.5.10. Seventh Generation, Inc.
126.96.36.199. Company Overview
188.8.131.52. Product Benchmarking
184.108.40.206. Financial Performance
Chapter 6. Methodology and Scope
6.1. Research methodology
6.2. Research Scope & Assumptions
6.3. List of data sources
*Full List of Tables & Figures Available on Enquiry.
- The Clorox Company
- Reckitt Benckiser Group plc
- S. C. Johnson & Son, inc
- Procter & Gamble
- Church & Dwight Co., Inc.
- Henkel AG & Co. KGaA
- Kao Corporation
- Colgate-Palmolive Company
- Seventh Generation, Inc.