Cake Mix Market in the US 2017-2021 - Product Image

Cake Mix Market in the US 2017-2021

  • ID: 4430371
  • Report
  • Region: United States
  • 71 pages
  • TechNavio
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FEATURED COMPANIES

  • Chelsea Milling
  • Dawn Food Products
  • General Mills
  • Hain Celestial
  • It's Wholesome
  • King Arthur Flour
  • MORE
About Cake Mix

A cake mix is generally mixed with water and eggs to make a cake. Cake can be easily prepared by adding the premix, hydrogenated fat or butter, water, and baking batter in a baking oven for a specific period of time. The advantage of using cake mix is the convenience of eliminates the drudgery of purchasing ingredients in small quantities and weighing and creaming them separately for long durations during the preparation of batter, which is a cumbersome process. Consistent and quality products can be prepared by using cake mixes.

The analysts forecast the cake mix market in the US to grow at a CAGR of 2.50% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the cake mix market in the US for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The report, Cake Mix Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Dr. August Oetker KG
  • General Mills
  • Hain Celestial
  • Hodgson Mill
  • Pinnacle Foods
Other prominent vendors
  • Better Batter Gluten Free Flour
  • Bob’s Red Mill Natural Foods
  • Continental Mills
  • Chelsea Milling
  • Dawn Food Products
  • Ghirardelli Chocolate
  • It's Wholesome
  • Kenyon Corn Meal
  • King Arthur Flour
  • Martha White
  • Naturally Nora
  • Paleo Baking
  • Weisenberger Mills
Market drivers
  • Increase in home-based baking
  • For a full, detailed list, view the full report
Market challenges
  • Product recall and contamination
  • For a full, detailed list, view the full report
Market trends
  • Innovation in packaging
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Chelsea Milling
  • Dawn Food Products
  • General Mills
  • Hain Celestial
  • It's Wholesome
  • King Arthur Flour
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
  • Market outline
PART 05: MARKET LANDSCAPE
  • Market overview
  • Baking ingredients market in the US
  • Cake mix market in the US
  • Five forces analysis
PART 06: MARKET SEGMENTATION BY FLAVORS
  • Cake mix market in the US by flavors 2016
  • Cake mix market in the US by flavors 2021
  • Cake mix market in the US by flavors
  • Chocolate-flavored cake mix market in the US
  • Vanilla-flavored cake mix market in the US
  • Strawberry-flavored cake mix market in the US
  • Lemon-flavored cake mix market in the US
  • Pineapple-flavored cake mix market in the US
  • Cake mix market in the US by other flavors
PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
  • Cake mix market in the US by distribution channel
  • Foodservice
  • Retail
PART 08: DECISION FRAMEWORK

PART 09: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 10: MARKET TRENDS
  • Innovation in packaging
  • Increase in demand for organic cake mix
  • Innovation in marketing strategies
PART 11: VENDOR LANDSCAPE
  • Competitive scenario
  • Competitive positioning assessment
PART 12: KEY VENDOR ANALYSIS
  • Dr. August Oetker KG
  • General Mills
  • Hain Celestial
  • Hodgson Mill
  • Pinnacle Foods
  • Other prominent vendors
PART 13: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Cake mix production process
Exhibit 02: Cake mix market in the US 2017-2021
Exhibit 03: Baking ingredients market in the US 2016-2021 ($ billions)
Exhibit 04: Cake mix market in the US in baking ingredients market in the US 2016: Overview
Exhibit 05: Cake mix market in the US 2016-2021 ($ millions)
Exhibit 06: Five forces analysis
Exhibit 07: Cake mix market in the US by flavors 2016 (%)
Exhibit 08: Cake mix market in the US by flavors 2021 (%)
Exhibit 09: Cake mix market in the US by flavors 2016-2021 (%)
Exhibit 10: Chocolate-flavored cake mix market in the US 2016-2021 ($ millions)
Exhibit 11: Vanilla-flavored cake mix market in the US 2016-2021 ($ millions)
Exhibit 12: Strawberry-flavored cake mix market in the US 2016-2021 ($ millions)
Exhibit 13: Lemon-flavored cake mix market in the US 2016-2021 ($ millions)
Exhibit 14: Pineapple-flavored cake mix market in the US 2016-2021 ($ millions)
Exhibit 15: Cake mix market in the US by other flavors 2016-2021 ($ millions)
Exhibit 16: Cake mix market in the US by distribution channel 2016 (%)
Exhibit 17: Advantages of home-based baking
Exhibit 18: Maximum shelf life of cake mixes
Exhibit 19: Cake mix market in the US: Key leading vendors 2016
Exhibit 20: Competitive positioning matrix for cake mix manufacturers in the US 2016
Exhibit 21: Dr. August Oetker KG: Product segmentation
Exhibit 22: General Mills: Product segmentation
Exhibit 23: Hain Celestial: Product segmentation
Exhibit 24: Hodgson Mill: Product segmentation
Exhibit 25: Pinnacle Foods: Business segment
Exhibit 26: Pinnacle Foods: Product segmentation under brand name Duncan Hines
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FEATURED COMPANIES

  • Chelsea Milling
  • Dawn Food Products
  • General Mills
  • Hain Celestial
  • It's Wholesome
  • King Arthur Flour
  • MORE
New Report Released: - Cake Mix Market in the US 2017-2021

The author of the report recognizes the following companies as the key players in the cake mix market in the US: Dr. August Oetker KG, General Mills, Hain Celestial, Hodgson Mill, and Pinnacle Foods.

Other Prominent Vendors in the market are: Better Batter Gluten Free Flour, Bob’s Red Mill Natural Foods, Continental Mills, Chelsea Milling, Dawn Food Products, Ghirardelli Chocolate, It's Wholesome, Kenyon Corn Meal, King Arthur Flour, Martha White, Naturally Nora, Paleo Baking, and Weisenberger Mills.

Commenting on the report, an analyst from the research team said: “One trend in the market is innovation in packaging. Packaging plays a significant role in the growth of the market. Good quality of packaging increases the shelf life of products. Manufacturers are coming up with different packaging for cake mix in the US. New modes of packaging such as stand-up pouches are gaining popularity in the cake mix market in the US.”

According to the report, one driver in the market is increase in home-based baking. The cake mix market in the US is driven by the home-based baking of cakes, cupcakes, and confectionery food products. Consumers are increasingly becoming health conscious and baking products at home. Approximately 61% of adults in the US pay attention to nutrition-specific labels on food items so they can purchase and consume healthy food to manage their weight. Consumers are more inclined toward making food products according to their tastes and preferences. The popularity of television shows focusing on cakes and cupcakes have increased the interest of baking at home in return where consumers will buy cake mix for easy cooking.

Further, the report states that one challenge in the market is product recall and contamination. A major challenge to the growth of the cake mix market is the recall of products by manufacturers due to various issues. There is an increase in incidences of product recalls in recent years, which highlights the issue of product safety in global supply chains. Any product recall can damage the brand equity and the company's reputation severely. For example, in July 2016, General Mills recalled three kinds of cake mix under the Betty Crocker brand. The products were voluntarily recalled over concerns that they may be contaminated with E. coli.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • Dr. August Oetker KG
  • General Mills
  • Hain Celestial
  • Hodgson Mill
  • Pinnacle Foods
  • Better Batter Gluten Free Flour
  • Bob’s Red Mill Natural Foods
  • Continental Mills
  • Chelsea Milling
  • Dawn Food Products
  • Ghirardelli Chocolate
  • It's Wholesome
  • Kenyon Corn Meal
  • King Arthur Flour
  • Martha White
  • Naturally Nora
  • Paleo Baking
  • Weisenberger Mills
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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