Top Growth Opportunities: Confectionery in the UAE

Top Growth Opportunities: Confectionery in the UAE

Summary

Top Growth Opportunities for Confectionery in the UAE provides an overview of the Confectionery market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Confectionery producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereals markets in Indonesia through detailed and robust data, expert insight, and case studies.

The Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Confectionery producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get Access to

• Key consumer demographic groups driving consumption within the UAE market. Improve your consumer targeting by understand who’s driving the market, what they want, and why


• A study of market value and volumes over 2011-2016 for the UAE supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period


• White space analysis, to pinpoint attractive spaces in the market and the key actions to take


• Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future


• Examples of international and UAE-specific product innovation targeting key consumer needs.

Scope

• The confectionery market in UAE experienced healthy growth during 2012-2017, and is set to expand further in the next five years.


• The growth in disposable incomes of UAE residents leads to growing expenditures on food and drinks. This increases the demand for premium and quality confectionery products.


• As the UAE market is expected to continue its growth, this represents an opportunity for confectionery companies to introduce innovative products to appeal to both national and non-national residents.

Reasons to Buy

• This report brings together consumer analysis and market data to provide actionable insight into the behavior of the UAE Confectionery consumers.


• This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the confectionery sector.


• Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.