In SnapShot 97 the researcher provides an update on the Indian mobile market. Since the last SnapShot surveying the Indian market (SnapShot 27) published in 2014, the market has grown, with mobile density (as of May 2017) of almost 92% representing almost 1.2 billion users.
But there has been a reduction in the number of MNOs in the market, with the withdrawal of NTT and Sistema (MTS) leading to consolidation. In February 2017 Telenor announced that it would be selling its Indian business to Bharti (Airtel), and in March 2017 Vodafone India & Idea Cellular announced their intention to merge their mobile operations.
The main impetus for change has been the introduction of the new 4G MNO Reliance Jio – launched in September 2017 with disruptive “unlimited” pricing. By May 2017 Jio had a mobile user market share of 10% (Indian Regulator TRAI). This SnapShot looks at the impact of Jio and the Indian MNOs response.
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1. Introduction – The launch of Jio in the Indian mobile market
2. The impact of Jio on the Indian MNOs
3. New products launched in the Indian mobile market
4. Conclusions – The impact of Jio on the Indian mobile market