In SnapShot 98 the researcher considers the most recent developments in the largest mobile markets in Africa, South Africa and Nigeria. In Nigeria there are over 140 million mobile subscribers & South Africa over 85 million mobile subscribers, with rapid increases in Mobile Data consumption in both markets.
MNOs are seeing a fall in voice minutes, and are offering a range of promotions, geared at winning back users and increasing the bundles of mobile data for users who Top Up their allowance every month.. MNOs are also offering their own Apps, Music and free connectivity (outside the mobile data allowance) to selected social networking sites – such as Facebook. The largest MNOs in South Africa and Nigeria continue to dominate their markets, Vodacom South Africa and MTN Nigeria. In Nigeria in July 2017 the 4th MNO, formerly Etisalat Nigeria, withdrew from the market and has been rebranded as 9mobile.
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1. Introduction – Mobile Developments in South Africa & Nigeria
2. Mobile Developments in South Africa
3. Mobile Developments in Nigeria
4. Conclusions – Market Developments in South Africa & Nigeria