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Children's Lifestyles and the Kids' Market Opportunity in Mauritius to 2022

  • ID: 4431270
  • Report
  • November 2017
  • Region: Mauritius
  • 74 pages
  • Trendtype
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This report analyzes the grocery market potential for kids in Mauritius. It provides detailed data and insight on the size and dynamics of the kids' market, including the different age groups and their market value.

The lives and lifestyles of kids are also assessed in Mauritius, and the degree to which these kids really are kids - which has major implications for the development of more specialised and premium kids' specific products.

The report provides forecasts through to 2022, as well as a five step proprietary analysis of the size and accessibility of the market in Mauritius to enable executives to make better informed decisions around market entry and expansion.
  • Assess the core dynamics of the kids' market in Mauritius
  • Quantify the size of the grocery retail market relating to spend on kids
  • Understand how kids in Mauritius live and what it means for driving spend
  • Forecast the value of the opportunity through to 2022
  • Identify the importance of factors that shape ease of market access and how added value it is.
  • What are the key drivers of the kids' grocery market in Mauritius?
  • What is the market size and value of the kids' market?
  • How many kids are in school, and how does that differ between boys and girls?
  • How well do kids in Mauritius live, and how much time do they get with their mothers?
  • What is the market value of different age groups within the kids' market?
  • What are the winning strategies for success in Mauritius?
  • How attractive is Mauritius as a kids' market compared to other countries in Africa?
  • How will the kids' market opportunity grow through 2022?
  • Mauritius has the highest per capita spend in Africa on FMCG products consumed by kids.
  • Because the population has been aging steadily for several years, the number of kids in Mauritius is actually falling, in contrast to nearly all other countries in Africa.
  • Mauritius is rated as a developed market, with a strong bias towards added value and premium products.
  • In particular we note that small family sizes and the role of grandparents in family life makes it a prime market for treating.
Note: Product cover images may vary from those shown
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Executive Summary
  • Summary - Market Opportunity
  • Summary - Kids’ Market Dynamics
1: Country Profile
  • Country Profile
  • Map and Major Cities
2: The Demographics Of The Kids’ Market
  • The Number of Kids (0-14)
  • The Number of Infants (0-4)
  • The Number of Young Children (5-9)
  • The Number of Tweens and Teenagers (10-14)
  • How Young is the Population?
3: Kids In School
  • How Many Years Kids Spend in School
  • How Many Boys Attend School
  • How Many Girls Attend School
  • The Number of Kids in Secondary School
  • The Age Boys and Girls Leave School
4: The Lives of Kids
  • Introduction
  • How Much Can Kids be Kids?
  • Immunization Rates for Infants
  • Common Diseases in Children Under Age Four
  • Do Kids Get Enough Food?
  • How Many Kids Do Women Tend to Have?
  • The Likelihood Mums Go to Work
  • GNI Per Capita
  • The Size of the Middle Class
  • Child Labour
  • Housing and Living Standards
5: The Kids’ Market Opportunity
  • Introduction
  • Kids’ Grocery Market Value
  • Kids’ Grocery Market Spend Per Capita
  • Kids in the Consumer Class
  • The Concentration of Kids in the Consumer Class
  • The Supermarket Opportunity
  • The Maturity of the Kids’ Market Opportunity
  • Early Stage and Mass Premium Kids’ Markets
  • Summary of Market Opportunity
6. Kids’ Market Forecasts To 2022
  • The Number of Infants to 2050
  • The Number of Young Children to 2050
  • The Number of Tweens and Young Teens to 2050
  • How Young Will It Be in 2050?
  • The Market Opportunity in 2022
  • Per Capita Grocery Spend on Kids in 2022
Table of Figures

Figure 1: Summary - Market Opportunity
Figure 2: Summary - Kids' Market Dynamics
Figure 3: Country Profile - Mauritius
Figure 4: Country Map - Mauritius
Figure 5: No. of Kids (0-14), Mauritius, 2013-2017
Figure 6: No. of Infants (0-4 years old), Mauritius, 2013-2017
Figure 7: No. of Young Children (5-9 years old), Mauritius, 2013-2017
Figure 8: No. of Tweens and Young Teens (10-14), Mauritius, 2013-2017
Figure 9: Median Age (years), Mauritius and Southern Africa, 2013-2017
Figure 10: Expected Years of Schooling by Gender, Mauritius and Southern Africa, 2017
Figure 11: School Net Attendance Rates, Boys (%), Mauritius and Southern Africa, 2017
Figure 12: School Net Attendance Rates, Girls (%), Mauritius and Southern Africa, 2017
Figure 13: No. of Kids in Primary School, Mauritius, 2013-2017
Figure 14: No. of Kids in Secondary School, Mauritius, 2013-2017
Figure 15: Estimated Age Kids Leave School by Gender (years), Mauritius and Southern Africa, 2017
Figure 16: Opportunity for Kids to be Kids, Mauritius and Southern Africa, 2017
Figure 17: Proportion of 1 year-olds immunised against DPT (%), Mauritius and other regions, 2017
Figure 18: Disease Burden (0-4 year olds), Mauritius, 2017
Figure 19: Prevalence of Stunting (%) in under five year olds, Mauritius and Southern Africa, 2017
Figure 20: Food Deficit (no. kcal in deficit per day), Mauritius and Southern Africa, 2017
Figure 21: Fertility Rate (no. of births per woman), Mauritius and Southern Africa, 2011-2015
Figure 22: Female Labour Force Participation (%), Mauritius and Southern Africa, 2017
Figure 23: GNI per capita PPP ($), Mauritius and Southern Africa, 2012-2016
Figure 24: Share of Population by Income Group (%), Mauritius, 2017
Figure 25: Child Labour Rate (%), Mauritius and Southern Africa, 2017
Figure 26: Living Standards in the Home, Mauritius and Southern Africa, 2017
Figure 27: Kids' Grocery Market Value by Age Group ($M), Mauritius, 2017
Figure 28: Kids' Grocery Market per capita Spend ($) by Age Group, Mauritius, 2017
Figure 29: Kids under 14 vs. Population in the Consumer Class, Mauritius and Southern Africa, 2017
Figure 30: Kids under 14 vs. Population in Consumer Class (%), Mauritius and Southern Africa, 2017
Figure 31: Kids' Grocery Market Opp vs. Grocery Market Maturity, Mauritius and Africa, 2017
Figure 32: Kids' per capita Spend ($) vs. Market Maturity, Mauritius and Southern Africa, 2017
Figure 33: No. of Kids vs. Kids' per capita Grocery Spend ($), Mauritius and Southern Africa, 2017
Figure 34: Market Opportunity Summary
Figure 35: No. of Infants (0-4 years old), Mauritius, 2018-2050f
Figure 36: No. of Young Children (5-9 years old), Mauritius, 2018-2050f
Figure 37: No. of Tweens and Young Teens (10-14), Mauritius, 2018-2022f
Figure 38: Median Age (years), Mauritius and Southern Africa, 2018-2050f
Figure 39: Kids' Grocery Market Value by Age Group ($M), Mauritius, 2022f
Figure 40: Kids' Grocery Market per capita Spend ($) by Age Group, Mauritius, 2022f

List of Tables

Table 1: Major Cities and Populations - Mauritius
Table 2: Kids' Grocery Retail Market Value (M), USD and ?, 2017
Table 3: Kids' Grocery per capita spend, USD and ?, 2017
Table 4: Kids' Grocery Retail Market Value (M), USD and ?, 2022f
Table 5: Kids' Grocery per capita spend, USD and ?, 2022f
Note: Product cover images may vary from those shown
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