Top Growth Opportunities: Hot Drinks in China

  • ID: 4432646
  • Report
  • Region: China
  • 105 pages
  • GlobalData
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FEATURED COMPANIES

  • 7-Eleven
  • China Resources Vanguard
  • Fujian Yake Foods Co Ltd
  • Kedi
  • Lotte Co Ltd
  • Metro AG
  • MORE
Top Growth Opportunities: Hot Drinks in China

Summary

"Top Growth Opportunities: Hot Drinks in China", provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The author’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Hot Drinks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in China through this detailed and robust data, expert insight, and case studies.

The author’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to:
  • Key consumer demographic groups driving consumption within Chinese market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
  • A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and Chinese-specific product innovation targeting key consumer needs
Scope
  • China is one of the largest hot drinks markets globally, with a value of US$22,889 million and strong growth forecast over the 2016-2021 period, of 13.9% CAGR. Its high reward score is tempered somewhat by a relatively weak risk score, which stems from China’s status as a developing economy, particularly in regards to its technology infrastructure and political institutions that deal with corruption.
  • Among the top 10 hot drinks markets, China ranks 10th in terms of per capita expenditure in US dollar terms. However, it is expected to grow strongly by 13.4% CAGR during 2016-2021. This growth is primarily attributed to the large population base with a strong inclination towards hot drinks products coupled with increasing disposable incomes, which motivates them to seek premium products in the market.
  • The off-trade hot drinks sector has accounted for a higher value in US dollar terms than the on-trade, an effect mirroring general moves among Chinese consumers towards more consumption occurring within the home. However, the on-trade hot drinks sector recorded higher growth in US dollar terms than off-trade during 2011-2016.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Hot Drinks consumers.
  • This is based on the author's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • 7-Eleven
  • China Resources Vanguard
  • Fujian Yake Foods Co Ltd
  • Kedi
  • Lotte Co Ltd
  • Metro AG
  • MORE
1. Introducing a top growth market for hot drinks
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, economic, social, and technological: analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Hot drinks retail channel share
key retail channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer driver implications
Key consumers trends
consumer groups
Key health & wellness trends
Consumer trends summary

6. Product and packaging insights
key product insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key packaging insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Key consumption motivators by category, 2016
Key consumption motivators by category, 2016 (continued)
Top categories by volume and CAGR, 2011-2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-
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  • Lianhua Supermarket
  • China Resources Vanguard
  • Wal-Mart China
  • Carrefour
  • RT Mart
  • Quik (Kuaike)
  • 7-Eleven
  • FamilyMart
  • Kedi
  • Metro AG
  • Mars Incorporated
  • Mondelez International Inc
  • Nestle
  • Lotte Co Ltd
  • Perfetti Van Melle SpA
  • Fujian Yake Foods Co Ltd
  • Beijing Sister Ma Food Co Ltd
  • The Hershey Company
  • Haribo GmbH & Co KG
  • Want Want China Holdins Limited
Note: Product cover images may vary from those shown
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