Global Transparent Digital Signage Market 2017-2021

  • ID: 4432804
  • Report
  • Region: Global
  • 82 pages
  • TechNavio
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FEATURED COMPANIES

  • BenQ
  • ClearLED
  • LG Electronics
  • Panasonic
  • Planar Systems
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

About Transparent Digital Signage

Transparent digital signage is used to display multimedia content in public venues, and it allows the users to view what is shown on the glass screen. The parent market of the global transparent digital signage market is the global digital signage market. Transparent digital signage is an innovative technology that allows turning the window into a digital billboard, which can be used for advertising products and services. Digital signage is also called as dynamic signage, electronic signage, or narrowcasting. Digital signage can be deployed across numerous retail chains, banks, and travel hubs. Digital signage is used to deliver information and entertaining content to the target audience. Digital signage and transparent digital signage enable the marketers to be creative and provide the best way to display their products.

The analysts forecast the global transparent digital signage marketto grow at a CAGR of 28.79% during the period 2017-2021 .

Covered in this report
The report covers the present scenario and the growth prospects of the global transparent digital signage market for 2017-2021 . To calculate the market size, the report considers the total shipments of transparent digital displays to end-user segments such as retail, automobile, media and entertainment and others.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Transparent Digital Signage Market 2017-2021 , has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BenQ
  • LG Electronics
  • Panasonic
  • Planar Systems
Other prominent vendors
  • Shenzhen AuroLED Technology
  • Shenzhen NEXNOVO Technology
  • ClearLED
  • LED-Hero Electronic Technology
Market drivers
  • Minimum amount of power consumption
  • For a full, detailed list, view the full report
Market challenges
  • Hardware limitations and the lack of quality content for advertisements
  • For a full, detailed list, view the full report
Market trends
  • Popularity of 3D displays for advertisements
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • BenQ
  • ClearLED
  • LG Electronics
  • Panasonic
  • Planar Systems
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
  • Market outline
PART 05: MARKET SIZING
  • Market size and forecast 2016-2021
PART 06: FIVE FORCES ANALYSIS

PART 07: MARKET SEGMENTATION BY END-USER
  • Segmentation by end-user
  • Comparison by end-users
  • Retail – Market size and forecast 2016-2021
  • Automobile – Market size and forecast 2016-2021
  • Media & entertainment – Market size and forecast 2016-2021
  • Others – Market size and forecast 2016-2021
  • Market opportunity by end-users
PART 08: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Americas – Market size and forecast 2016-2021
  • A case study on the innovative McCafe advertising strategy
  • EMEA – Market size and forecast 2016-2021
  • APAC – Market size and forecast 2016-2021
  • A case study on the ZARA store advertising strategy
  • Key leading countries
  • Market opportunity
PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 11: MARKET TRENDS
  • Popularity of 3D displays for advertisements
  • Adoption of high-resolution displays
  • Emergence of TOLEDs
PART 12: VENDOR LANDSCAPE
  • Competitive scenario
  • Other prominent vendors
  • Shenzhen AuroLED Technology
  • Shenzhen NEXNOVO Technology
  • ClearLED
  • LED-Hero Electronic Technology
PART 13: VENDOR ANALYSIS
  • Vendor overview
  • BenQ
  • LG Electronics
  • Panasonic
  • Planar Systems
PART 14: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Global transparent digital signage market – Market size and forecast 2016-2021 ($ bn)
Exhibit 02: Global transparent digital signage market – Year-over-year growth 2017-2021 (%)
Exhibit 03: Five forces analysis
Exhibit 04: Global transparent digital signage market by end-user – Market share 2016-2021 (%)
Exhibit 05: Comparison by end-users
Exhibit 06: Retail – Market size and forecast 2016-2021 ($ bn)
Exhibit 07: Retail – Year-over-year growth 2017-2021 (%)
Exhibit 08: Automobile – Market size and forecast 2016-2021 ($ bn)
Exhibit 09: Automobile – Year-over-year growth 2017-2021 (%)
Exhibit 10: Media & entertainment - Market size and forecast 2016-2021 ($ bn)
Exhibit 11: Media & entertainment – Year-over-year growth 2017-2021 (%)
Exhibit 12: Others – Market size and forecast 2016-2021 ($ bn)
Exhibit 13: Others – Year-over-year growth 2017-2021 (%)
Exhibit 14: Market opportunity by end-users
Exhibit 15: Global transparent digital signage market – Market share by geography 2016-2021 (%)
Exhibit 16: Regional comparison
Exhibit 17: Americas – Market size and forecast 2016-2021 ($ bn)
Exhibit 18: McCafe drinks sold per day (units)
Exhibit 19: Leasing model - Monthly profits of ClearLED ($)
Exhibit 20: Americas – Year-over-year growth 2017-2021 (%)
Exhibit 21: Top 3 countries in the Americas
Exhibit 22: EMEA – Market size and forecast 2016-2021 ($ bn)
Exhibit 23: EMEA – Year-over-year growth 2017-2021 (%)
Exhibit 24: Top 3 countries in EMEA
Exhibit 25: APAC – Market size and forecast 2016-2021 ($ bn)
Exhibit 26: Products used in ZARA store
Exhibit 27: APAC – Year-over-year growth 2017-2021 (%)
Exhibit 28: Top 3 countries in APAC
Exhibit 29: Key leading countries
Exhibit 30: Global retail market: Segmentation by type 2016-2021 (%)
Exhibit 31: Key competitive factors
Exhibit 32: Revenue breakup of the global transparent digital signage market
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FEATURED COMPANIES

  • BenQ
  • ClearLED
  • LG Electronics
  • Panasonic
  • Planar Systems
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

New Report Released: – Global Transparent Digital Signage Market 2017-2021

The author of the report recognizes the following companies as the key players in the global transparent digital signage market: BenQ, LG Electronics, Panasonic, and Planar Systems

Other Prominent Vendors in the market are: Shenzhen AuroLED Technology, Shenzhen NEXNOVO Technology, ClearLED, and LED-Hero Electronic Technology.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is Popularity of 3D displays for advertisements. Advertisements are shown in the two-dimensional interface. However, transparent display ads have started displaying 3D content. 3D advertisements change the way people communicate their ideas using an interactive interface. Also, there are multiple tools that allow easy communication and engagement in a 3D environment. 3D advertising is helpful in getting more customer attention. It also helps in creating a real-time experience.”

According to the report, one of the major drivers for this market is Minimum amount of power consumption. A transparent digital signage screen is the combination of touchscreen and a glass window. Transparent digital signage screens have transparent components such as cathode, anode, and substrate. When a transparent digital signage display is turned on, the display allows the light to pass in both the directions. These display screens are manufactured based on the ultra-thin design and are more flexible compared to the normal screens. The advantage of transparent digital displays is that they consume a minimum amount of power. Transparent digital signage consumes only 10% of the power needed to run a conventional LCD screen. These displays are not used on TV, but they are used in signage applications.

Further, the report states that one of the major factors hindering the growth of this market is Hardware limitations and the lack of quality content for advertisements. The transparent digital signage technology is fascinating and has long ways from its roots in digital signage. The technology is dependent on the development of devices and digital networks. Rendering digital data into meaningful images while satisfying the perspective of the visual field is challenging various applications of the digital technology. Transparent digital signage faces the limitation of limited processing power, with a small amount of memory and storage. The devices do not have enough power to process heaps of real-time data. Portable devices need to have powerful hardware to produce high-quality images. This challenges the advertisement developers to create new ads with multimedia software platforms such as Adobe Flash. For instance, the ad development should support the drag-and-drop option to place portable network graphics (PNGs) and joint photographic expert groups (JPGs) on a plain platform to make a fully rendered ad-object.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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1h Free Analyst Time

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  • BenQ
  • LG Electronics
  • Panasonic
  • Planar Systems
  • Shenzhen AuroLED Technology
  • Shenzhen NEXNOVO Technology
  • ClearLED
  • LED-Hero Electronic Technology
Note: Product cover images may vary from those shown
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