Global Newspaper Advertising - Procurement Market Intelligence Report

  • ID: 4433707
  • Report
  • Region: Global
  • 83 pages
  • SpendEdge
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About Newspaper Advertising Market

There has been a substantial demand for daily newspapers from household consumers across the globe. Such a demand can be attributed to factors such as increasing middle-age demographic groups within households that prefer to read newspapers to gain information. This may increase newspaper advertising spend by buyers that wish to target end-users such as household consumers.

Covered in this report
The report provides actionable insights to improve source-to-contract cycle performance in the Global Newspaper Advertising Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

The report, Global Newspaper Advertising Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver
  • The demand for daily newspapers from households
  • For a full, detailed list, view our report
Category constraints
  • Increased procurement costs due to additional charges to measure ROI
  • For a full, detailed list, view our report
Procurement best practices
  • Build a standard process for onboarding an agency
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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PART 1: CATEGORY AT A GLANCE
  • TAKEAWAY 01 Market Overview
  • TAKEAWAY 02 Demand and Supply Snapshot
  • TAKEAWAY 03 Key Market Dynamics
  • TAKEAWAY 04 Supply Market Highlights
  • TAKEAWAY 05 Pricing Insights
  • TAKEAWAY 06 Procurement Insights
PART 2: SCOPE OF THE REPORT
  • Category Definition
  • Research Methodology
PART 3: MARKET INSIGHTS
  • Category Spend Analysis
  • Category Maturity by Regions
  • Demand-Supply Shifts
  • Regional Demand-Supply Snapshot
  • Global Molasses Production Hubs
  • Market Developments
  • Regional Impact of Trends
  • Key Category Growth Drivers and Corresponding Regional Impacts
  • Major Category Growth Constraints and Corresponding Regional Impacts
  • Key Current Technological Innovations
  • Major Regulatory Frameworks
  • Strategic Sustainability Practices
  • Porter’s Five Forces
  • PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
  • Supplier Operational Capability Matrix
  • Other Prominent Suppliers by Region: Operational Capability Matrix
  • Supplier Functional Capability Matrix
  • Other Prominent Suppliers by Region: Functional Capability Matrix
  • Key Clients/Partners
  • Supplier Cost Breakup
  • Supplier Positioning Matrix
PART 5: PRICING INSIGHTS
  • Pricing Models Snapshot
  • Pricing Models – Pros and Cons
  • Indicative Pricing
PART 6: PROCUREMENT INSIGHTS
  • Major Category Requirements
  • Major Procurement Pain Points
  • Category Sourcing Evolution Matrix
  • Procurement Best Practices
  • Cost-saving Opportunities
  • Supplier Selection Criteria
  • Category Negotiation Strategies
  • SLA Terms
  • Supplier Evaluation Criteria
  • Category Risk Analysis
PART 7: TOP FIVE SUPPLIERS
  • Dentsu
  • Y&R
  • McCann
  • BBDO
  • DDB
PART 8: APPENDIX
  • Glossary
  • Key Notes
  • About Us
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The Author Announces the Publication of its Procurement Research Report – Global Newspaper Advertising - Procurement Market Intelligence Report 2017-2021.

The author recognizes the following companies as the key suppliers in the Global Newspaper Advertising - Procurement Market Intelligence Report: Dentsu, Y&R, McCann, BBDO, and DDB.

Commenting on the report, an analyst said: “One of the procurement best practices for buyers is to build a standard process for onboarding an agency. Buyers need to develop a conventional method for selecting and on-boarding of advertising agencies.

According to the report, one of the key growth contributors for the global newspaper advertising market is the use of AR for targeted newspaper advertising is an emerging trend in the market. AR is the integration of digital information with buyers' environment, which creates a virtual and interactive platform. Increasing number of newspapers are adopting AR technologies to make the newspaper appealing to multiple demographic groups.

Further, the report states that major procurement challenge experienced by the buyers is measuring ROI. Buyers may not be able to gauge or measure the efficacy of marketing campaigns and ROI associated with the same. Tracking ROI of newspaper advertising is complicated, and there are limited tools that provide these features.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains actionable insights to improve source-to-contract cycle performance in addition to a PESTLE analysis.
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  • Dentsu
  • Y&R
  • McCann
  • BBDO
  • DDB
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Note: Product cover images may vary from those shown
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