The Snapchat Report: Television Edition

  • ID: 4434007
  • Report
  • Region: Global
  • 59 Pages
  • Futurescape
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Analyses Snapchat’s Discover Distribution Platform, its Television Partnerships and the Shows and Formats Which the Broadcasters are Creating

FEATURED COMPANIES

  • A&E Networks
  • CNN
  • ESPN
  • MTV
  • NowThis
  • Time Warner
  • MORE

The Snapchat Report: Television Edition

Snap Inc. is a major player in global mobile TV with an audience of dedicated Millennial users, a generation which prefers smartphones to the TV set.

International broadcasters and media owners aim to tap new advertising revenue from mobile viewers, test new formats and drive tune-in for their broadcast TV properties, but along with the opportunities there are significant challenges.

The report answers these key questions:

  • How has Snapchat established a compelling mobile video distribution platform?
  • In what crucial ways is Snap TV like and radically different from conventional television?
  • Which major broadcasters and media owners partner with Snapchat in the USA, UK and Europe?
  • What content do they produce based on existing TV shows?
  • What new formats are they innovating for original made-for-mobile series and what resources does this require?

The in-depth coverage in this 59 page report analyses Snapchat’s Discover distribution platform, its television partnerships and the shows and formats which the broadcasters are creating.

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FEATURED COMPANIES

  • A&E Networks
  • CNN
  • ESPN
  • MTV
  • NowThis
  • Time Warner
  • MORE

1. Executive Summary: Shaping the Future of Mobile TV and Advertising
2. Snapchat’s Mobile TV Channel: Challenging Facebook and Twitter
3. How Broadcasters are Innovating Snapchat TV Formats
4. Inside Snapchat’s Strategy to Be a Worldwide TV and Media Partner
5. Snapchat Discover: a New Paradigm for Mobile Media Distribution
6. Snapchat Becomes a Global TV and Media Distributor
7. How Major TV Companies Create High-Impact Content for Snapchat
8. The Challenges of Producing Original Snapchat Video
9. Innovating the Future of TV News for Mobile

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  • A&E Networks
  • ABC Family
  • Channel 4
  • CNN
  • Comedy Central
  • Disney ABC
  • ESPN
  • Food Network
  • HBO
  • MTV
  • National Geographic
  • NBCU
  • NowThis
  • Sky News
  • Snapchat
  • Time Warner
  • Univision
  • Viacom
Note: Product cover images may vary from those shown
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