Country Profile: Savory Snacks Sector in Romania

  • ID: 4434108
  • Report
  • Region: Romania
  • 99 pages
  • GlobalData
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FEATURED COMPANIES

  • BEST NUTS srl
  • Crisp Goodies
  • Golden Foods Snacks SRL
  • PepsiCo
  • S.C. CROCO S.R.L
  • Sc dorival Prodcom Srl
  • MORE
Country Profile: Savory Snacks Sector in Romania

Summary:

The Savory Snacks sector in Romania is driven by the growing economy and increasing hectic lifestyle due to long working hours of consumers enabling the ‘snackification’ trend to prevail in the country. Of all the markets, Nuts and Seeds was the largest in both value and volume terms, and is also forecast to be the fastest growing category during 2016-2021 in value terms. Convenience Stores was the leading channel for distribution of Savory Snacks in Romania. Flexible Packaging was the most commonly used package material in the Romanian Savory Snacks sector. Intersnack Group GmbH & Co. KG, PepsiCo and Mogyi Kft are the leading market players in Romanian Savory Snacks sector.

The Country Profile report on the Savory Snacks sector in Romania provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
  • Market data: Overall market value and volume data with growth analysis for 2011-2021
  • Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
  • Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.
Scope:
  • The Romanian Savory Snacks sector accounted for a volume share of 6.3% of the regional (Eastern Europe) market in 2016.
  • Growing economy and increasing hectic lifestyle due to long working hours of consumers are the prime factors driving ‘snackification’ trend in the country.
  • Nuts and Seeds was the largest market in value terms and is expected to be the fastest growing category during 2016-2021.
  • Convenience Stores was the leading distribution channel in the Romanian Savory Snacks sector.
  • The top five brands in the Romanian Savory Snacks sector accounted for 51.9% value share in 2016
  • Flexible Packaging was the most commonly used package material in the sector.
Reasons to Purchase:
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BEST NUTS srl
  • Crisp Goodies
  • Golden Foods Snacks SRL
  • PepsiCo
  • S.C. CROCO S.R.L
  • Sc dorival Prodcom Srl
  • MORE
1. Report Scope

2. Executive summary

3. Romania in the global and regional context
3.1. Romania’s share in the Global and Eastern European Savory Snacks sector
3.2. Romania compared to other leading countries in Eastern Europe

4. Market size analysis - Savory Snacks sector
4.1. Value and volume analysis - Savory Snacks sector in Romania
4.2. Per capita consumption - Romania compared to Eastern Europe and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Savory Snacks sector
4.5. Growth analysis by markets

5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Nuts and Seeds
5.3. Market analysis: Popcorn
5.4. Market analysis: Potato Chips
5.5. Market analysis: Pretzels
5.6. Market analysis: Processed Snacks

6. Distribution analysis
6.1. Distribution channel share analysis: Savory Snacks
6.2. Distribution channel share analysis: Nuts and Seeds
6.3. Distribution channel share analysis: Popcorn
6.4. Distribution channel share analysis: Potato Chips
6.5. Distribution channel share analysis: Pretzels
6.6. Distribution channel share analysis: Processed Snacks

7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Nuts and Seeds
7.3.2. Popcorn
7.3.3. Processed Snacks
7.4. Private label share analysis

8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in Romanian Health & Wellness market

9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by container type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type
10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age
11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization
12. Methodology
13. Definitions
14. Appendix
15. About
16. Disclaimer
17. Contact Us

List of Tables:
Table 1: Volume share of Romania in the global and Eastern Europe Savory Snacks sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Per capita consumption (by markets) in Romania, Eastern Europe and Global average, 2016
Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021
Table 6: Value analysis of Popcorn market by categories, 2011-2021
Table 7: Volume analysis of Popcorn market by categories, 2011-2021
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021
Table 10: Brand Value and Volume - Savory Snacks sector, 2016
Table 11: Brand Value and Volume - Nuts and Seeds market, 2016
Table 12: Brand Value and Volume - Popcorn market, 2016
Table 13: Brand Value and Volume - Potato Chips market, 2016
Table 14: Brand Value and Volume - Pretzels market, 2016
Table 15: Brand Value and Volume - Processed Snacks market, 2016
Table 16: Brand Value and Volume - Peanuts category, 2016
Table 17: Brand Value and Volume - Other Nuts and Seeds category, 2016
Table 18: Brand Value and Volume - Microwaveable Popcorn category, 2016
Table 19: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016
Table 20: Brand Value and Volume - Extruded Snacks category, 2016
Table 21: Brand Value and Volume - Tortilla Chips category, 2016
Table 22: Use of primary outer type by markets (in pack units), 2016
Table 23: Consumption of Savory Snacks by gender and markets (Million Kg, 2016)
Table 24: Consumption of Savory Snacks by age and markets (Million Kg, 2016)
Table 25: Consumption of Savory Snacks by education and markets (Million Kg, 2016)
Table 26: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016)
Table 27: Market Definitions
Table 28: Category Definitions
Table 29: Channel Definitions
Table 30: Health & Wellness: Product Attributes-Food Minus
Table 31: Health & Wellness: Product Attributes - Free From
Table 32: Health & Wellness: Product Attributes - Functional & Fortified
Table 33: Health & Wellness: Product Attributes - Naturally Healthy
Table 34: Health & Wellness: Product Attributes - Food Intolerance
Table 35: Health & Wellness: Consumer Benefits - Health Management
Table 36: Health & Wellness: Analysis by Consumer Benefits
Table 37: Health & Wellness: Consumer Benefits - Performance
Table 38: Market Value for Nuts and Seeds - by category (RON Million) 2011-2021
Table 39: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021
Table 40: Market Volume for Nuts and Seeds - by category (Million Kg) 2011-2021
Table 41: Market Value for Popcorn - by category (RON Million) 2011-2021
Table 42: Market Value for Popcorn - by category (US$ Million) 2011-2021
Table 43: Market Volume for Popcorn - by category (Million Kg) 2011-2021
Table 44: Market Value for Potato Chips - by category (RON Million) 2011-2021
Table 45: Market Value for Potato Chips - by category (US$ Million) 2011-2021
Table 46: Market Volume for Potato Chips - by category (Million Kg) 2011-2021
Table 47: Market Value for Pretzels - by category (RON Million) 2011-2021
Table 48: Market Value for Pretzels - by category (US$ Million) 2011-2021
Table 49: Market Volume for Pretzels - by category (Million Kg) 2011-2021
Table 50: Market Value for Processed Snacks - by category (RON Million) 2011-2021
Table 51: Market Value for Processed Snacks - by category (US$ Million) 2011-2021
Table 52: Market Volume for Processed Snacks - by category (Million Kg) 2011-2021
Table 53: Components of change - by Market, 2015-2016
Table 54: Savory Snacks Sales Distribution in Romania - by Markets (RON Million), 2016
Table 55: Key Health & Wellness product attributes driving sales in Romania (RON Million)
Table 56: Key Health & Wellness consumer benefits driving sales in Romania (RON Million)
Table 57: Package Material (in Million pack units)
Table 58: Pack Type (in Million pack units)
Table 59: Closure Type (in Million pack units)
Table 60: Primary Outer Type (in Million pack units)
Table 61: Exchange Rates: (US$-RON), 2011-2021
Table 62: GDP Per Capita (RON), 2011-2016
Table 63: Population, 2011-2016
Table 64: Consumer Price Index, 2011-2016
Table 65: Age Profile (in Millions), 2016

List of Figures:
Figure 1: Romania compared to the other top four countries in Eastern Europe - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021
Figure 3: Per capita consumption in Romania compared to global and Eastern European average, 2011-2021
Figure 4: Degree of trading up/down in the Romanian Savory Snacks sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Value and volume growth analysis, Nuts and Seeds market, 2011-2021
Figure 7: Value and volume growth analysis, Popcorn market, 2011-2021
Figure 8: Value and volume growth analysis, Potato Chips market, 2011-2021
Figure 9: Value and volume growth analysis, Pretzels market, 2011-2021
Figure 10: Value and volume growth analysis, Processed Snacks market, 2011-2021
Figure 11: Distribution channel share, Savory Snacks, 2011-2016
Figure 12: Distribution channel share, Nuts and Seeds market, 2011-2016
Figure 13: Distribution channel share, Popcorn market, 2011-2016
Figure 14: Distribution channel share, Potato Chips market, 2011-2016
Figure 15: Distribution channel share, Pretzels market, 2011-2016
Figure 16: Distribution channel share, Processed Snacks market, 2011-2016
Figure 17: Leading brands in the Romanian Savory Snacks sector, value and volume share, 2016
Figure 18: Leading brands in the Nuts and Seeds market, value and volume share, 2016
Figure 19: Leading brands in the Popcorn market, value and volume share, 2016
Figure 20: Leading brands in the Potato Chips market, value and volume share, 2016
Figure 21: Leading brands in the Pretzels market, value and volume share, 2016
Figure 22: Leading brands in the Processed Snacks market, value and volume share, 2016
Figure 23: Private label penetration by markets (value terms), 2016
Figure 24: Growth analysis, private label and brands, (2011-2016)
Figure 25: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 26: Value analysis by Health & Wellness product attributes, 2016
Figure 27: Volume analysis by Health & Wellness product attributes, 2016
Figure 28: Value analysis by Health & Wellness consumer benefits, 2016
Figure 29: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 30: Leading companies in the Health & Wellness market by value, 2016 - Nuts and Seeds
Figure 31: Packaging share and growth analysis by package material, 2011-2021
Figure 32: Use of package material by markets (in pack units), 2016
Figure 33: Packaging share and growth analysis by pack type, 2011-2021
Figure 34: Use of pack type by markets (in pack units), 2016
Figure 35: Packaging share and growth analysis by closure type, 2011-2021
Figure 36: Use of closure type by markets (in pack units), 2016
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 38: Relative comparison of countries based on PEST analysis
Figure 39: Romania’s GDP per capita, 2011-2016
Figure 40: Population growth in Romania, 2011-2016
Figure 41: Consumer Price Index, Romania, 2010-2016
Figure 42: Age Profile, Romania, 2016
Figure 43: Consumption of Savory Snacks by Gender, Romania, 2016
Figure 44: Consumption of Savory Snacks by age, Romania, 2016
Figure 45: Consumption of Savory Snacks by education, Romania, 2016
Figure 46: Consumption of Savory Snacks by urbanization, Romania, 2016
Figure 47: About
Note: Product cover images may vary from those shown
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  • BEST NUTS srl
  • Golden Foods Snacks SRL
  • Intersnack Group GmbH & Co. KG
  • Mogyi Kft.
  • SC Orlando Import Export S.R.L.
  • PepsiCo
  • COSTYANAS PRODCOM SRL
  • Crisp Goodies
  • S.C. CROCO S.R.L
  • Sc Boromir Ind Srl.
  • Sc dorival Prodcom Srl
  • European Food S.A.
  • Phoenixy - Gusto rods
  • The Kellogg Company
  • The Procter & Gamble Company
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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