Breakfast Cereals Market - Growth, Trends and Forecasts (2017 - 2022)

  • ID: 4434696
  • Report
  • 150 pages
  • Mordor Intelligence
1 of 5


  • Abbott Nutrition
  • Aldi
  • Carman's Fine Foods
  • Family Cereal Sdn. Bhd.
  • Freedom Foods
  • Kellogg's
  • MORE
Market Insights

The highly concentrated global breakfast cereals market is currently driven by changing food habits and Western influence on dietary patterns of consumers in many developing economies. The market leaders are innovating their product offerings to cater to the diversified customer interests throughout the world. The global breakfast cereals market was estimated at USD 43 billion in 2016 and is poised to grow at a CAGR of 4.3% during the forecast period, to reach USD 55 billion by 2022.

The breakfast cereals market has experienced a slight slowdown in growth in the recent years due to the increase in consumption of snack bars. Most manufacture understand this and so have improved their breakfast cereals product portfolio with the inclusion of gluten free cereals. The data shows that sales of gluten-free breakfast cereals rose by 79% in the 2010-2015.

General Mills has launched two cereals themed around Girl Scout cookies. One of the flavor is Thin Mints, a cereal that is sure to taste like chocolate wafers with a zing of spearmint. The other one is a Caramel Crunch, which tastes like the Caramel de
Lites cookies, also known as Samoas.

Market Dynamics

Changing breakfast habits and demographics across the emerging economies have been acting as the major growth drivers for global demand of breakfast cereals. The increasing preference of Western dietary patterns has further led to the growth of global breakfast cereals market in the recent past. The wide assortment of alternative breakfast items specific to every region and inexpensive breakfast options may create obstacles for the growth of the market. The breakfast cereals market has an opportunity to grow tremendously due to the ongoing product innovation in the flavors and organic ingredients.

Market Segmentation

The global breakfast cereals market is broadly classified by product type, ingredient type, distribution channels and geography. By product type, ready to eat food products find the majority usage mainly in the North American and European regions. The hot cereal segment is anticipated to register a high growth in the Asia-Pacific region. Rice, wheat, corn, barley, and oats are the major ingredients found in breakfast cereals, wherein rice based products account for more than half of the market demand. The number of convenience stores has increased, in the last decade, as a major distribution channel for cereal products.

Regional Analysis

The North America market, led by the United States, holds the majority of the global breakfast cereal market demand, followed by Europe. Asia-Pacific is anticipated to be the highest growing market regarding the demand during the forecast period 2016-2021. Consumers in Asian countries like China and India prefer hot cereals containing rice as a major ingredient. These nations are anticipated to register a high growth owing to changing lifestyles, high disposable income, growing young consumers, and Western preference in food choices.

Competitive Environment

Global breakfast cereals market possesses a brand specific market value, wherein popular brands like Kellogg’s and Coca-Cola products account for a majority market share. Market players are currently focusing on catering to region specific breakfast habits to promote their products and increase their brand value. Hence brand loyalty and customer orientation are quite important for their market value. Frequent mergers and acquisitions have been observed across the industry.

Some of the leading players in market include:
General Mills
Kellogg Company
Nestle Inc.
Pepsi Co Inc.
The Coca-Cola Company

Key Deliverables in the Study

Market analysis for the global breakfast cereals market, with region specific assessments and competition analysis on a global and regional scale.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors that affect the global wearable medical devices market on both global and regional scales.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped.
Note: Product cover images may vary from those shown
2 of 5


  • Abbott Nutrition
  • Aldi
  • Carman's Fine Foods
  • Family Cereal Sdn. Bhd.
  • Freedom Foods
  • Kellogg's
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition

2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Key Findings of the Study

4. Market Dynamics
4.1 Drivers
4.1.1 Growing Demand for Hot Breakfast Cereals
4.1.2 Changing Demographics & Breakfast Habits in Emerging Economies
4.2 Constraints
4.2.1 Challenges on Raw Material Procurement
4.2.2 Availability of Alternative Products
4.3 Opportunities
4.3.1 Product Innovations
4.3.2 Shift to Orgnaic Products
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer Demand Analysis
4.5.2 Target Market Identification Purchasing Power Demographic Strengths & Weaknesses Spending Patterns

5. Market Segmentation
5.1 by Type
5.1.1 Hot Cereals
5.1.2 Ready to Eat Cereals
5.2 by Ingredient Type
5.2.1 Rice
5.2.2 Wheat
5.2.3 Corn
5.2.4 Barley
5.2.5 Others
5.3 by Sales Channel
5.3.1 Hypermarkets and Supermarkets
5.3.2 Independent Retailers
5.3.3 Specialist Retailers
5.3.4 Convenience Stores
5.3.5 Others
5.4 by Geography
5.4.1 North America U.S. Canada Mexico Others
5.4.2 Europe Germany U.K. France Spain Italy Russia Others
5.4.3 Asia-Pacific China Japan India Australia Others
5.4.4 South America Brazil Argentina Others
5.4.5 Africa South Africa Others

6. Competitive Landscape
6.1 Most Adopted Strategies
6.2 Most Active Companies
6.3 Market Share Analysis

7. Company Profiles
7.1 Abbott Nutrition
7.2 Alamboga Internusa
7.3 Aldi
7.4 Back to Nature
7.5 Bob's Red Mill Natural Foods
7.6 Carman's Fine Foods
7.7 Dr. Oetker
7.8 Family Cereal Sdn. Bhd.
7.9 Food for Life
7.10 Freedom Foods
7.11 General Mills
7.12 Kellogg's
7.13 Mckee Foods
7.14 Migros
7.15 Nestle
7.16 Valsoia
7.17 Pepsico
7.18 Weetabix
Note: Product cover images may vary from those shown
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4 of 5
  • Abbott Nutrition
  • Alamboga Internusa
  • Aldi
  • Back to Nature
  • Bob's Red Mill Natural Foods
  • Carman's Fine Foods
  • Dr. Oetker
  • Family Cereal Sdn. Bhd.
  • Food for Life
  • Freedom Foods
  • General Mills
  • Kellogg's
  • Mckee Foods
  • Nestle
  • Migros
  • Valsoia
  • Pepsico
  • Weetabix
Note: Product cover images may vary from those shown
5 of 5
Note: Product cover images may vary from those shown