Butter and Margarine in Kenya

  • ID: 4434874
  • Report
  • Region: Kenya
  • 26 pages
  • Euromonitor International
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Modern retail expansion in Kenya remains below 25%, with neighbourhood kiosks, market stalls and independent small grocers having a wider footprint. Over the review period, modern grocery retailers fiercely competed for strategic locations and customers as disposable incomes rose.

The Butter and Margarine in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Margarine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BUTTER AND MARGARINE IN KENYA

List of Contents and Tables:
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
  • Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
  • Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
  • Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
  • Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
  • Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
  • Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
  • Bidco Africa Ltd in Packaged Food (kenya)
  • Strategic Direction
  • Key Facts
  • Summary 1 Bidco Africa Ltd: Key Facts
  • Competitive Positioning
  • Summary 2 Bidco Africa Ltd: Competitive Position 2017
  • Brookside Dairy Ltd in Packaged Food (kenya)
  • Strategic Direction
  • Key Facts
  • Summary 3 Brookside Dairy Ltd: Key Facts
  • Competitive Positioning
  • Summary 4 Brookside Dairy Ltd: Competitive Position 2017
  • Executive Summary
  • Packaged Food Continues To Register Strong Retail Value Growth in 2017
  • Consumers Seek Affordability and Convenience
  • Local Companies Lead Packaged Food
  • Supermarkets Continues To Lead Distribution
  • Steady Growth Forecast for Packaged Food
  • Foodservice: Key Trends and Developments
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Market Data
  • Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Sales of Packaged Food by Category: Value 2012-2017
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  • Table 23 Distribution of Packaged Food by Format: % Value 2012-2017
  • Table 24 Distribution of Packaged Food by Format and Category: % Value 2017
  • Table 25 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  • Table 26 Forecast Sales of Packaged Food by Category: Value 2017-2022
  • Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 5 Research Sources
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