Butter and Margarine in Hungary

  • ID: 4434877
  • Report
  • Region: Hungary
  • 37 pages
  • Euromonitor International
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In 2017, butter and margarine had a mixed performance in Hungary. Volume sales remained stable, while value sales managed to grow in part thanks to the innovations and marketing activity of the most important manufacturers. Health awareness favoured sales of healthier and more expensive products, however, there was competition among other spreads mainly among more price-sensitive consumers.

The Butter and Margarine in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Margarine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BUTTER AND MARGARINE IN HUNGARY

List of Contents and Tables:
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
  • Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
  • Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
  • Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
  • Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
  • Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
  • Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
  • Bunge Növényolajipari Zrt in Packaged Food (hungary)
  • Strategic Direction
  • Key Facts
  • Summary 1 Bunge Növényolajipari Zrt: Key Facts
  • Competitive Positioning
  • Summary 2 Bunge Növényolajipari Zrt: Competitive Position 2017
  • Cba Kereskedelmi Kft in Packaged Food (hungary)
  • Strategic Direction
  • Key Facts
  • Summary 3 CBA Kereskedelmi Kft: Key Facts
  • Summary 4 CBA Kereskedelmi Kft: Operational Indicators
  • Internet Strategy
  • Private Label
  • Summary 5 CBA Kereskedelmi Kft: Private Label Portfolio
  • Competitive Positioning
  • Summary 6 CBA Kereskedelmi Kft: Competitive Position 2017
  • Pick Szeged Zrt in Packaged Food (hungary)
  • Strategic Direction
  • Key Facts
  • Summary 7 Pick Szeged Zrt: Key Facts
  • Summary 8 Pick Szeged Zrt: Operational Indicators
  • Competitive Positioning
  • Summary 9 Pick Szeged Zrt: Competitive Position 2017
  • Spar Magyarország Kereskedelmi Kft in Packaged Food (hungary)
  • Strategic Direction
  • Key Facts
  • Summary 10 Spar Magyarország Kft: Key Facts
  • Summary 11 Spar Magyarország Kft: Operational Indicators
  • Competitive Positioning
  • Summary 12 Spar Magyarország Kft: Competitive Position 2017
  • Tesco-globál Áruházak Zrt in Packaged Food (hungary)
  • Strategic Direction
  • Key Facts
  • Summary 13 Tesco-Global Áruházak Zrt: Key Facts
  • Summary 14 Tesco-Global Áruházak Zrt: Operational Indicators
  • Competitive Positioning
  • Summary 15 Tesco-Global Áruházak Zrt: Competitive Position 2017
  • Unilever Magyarország Kft in Packaged Food (hungary)
  • Strategic Direction
  • Key Facts
  • Summary 16 Unilever Kft: Key Facts
  • Summary 17 Unilever Kft: Operational Indicators
  • Competitive Positioning
  • Summary 18 Unilever Kft: Competitive Position 2017
  • Executive Summary
  • Improving Economic Performance Helps Expansion of Packaged Food Sales
  • Producers Face Challenges Despite Favourable Economic Climate
  • Competition Drives Innovation and Forces Players To Invest in Promotions
  • 2017 Witnesses No Relevant Changes in Distribution Channels
  • Retail Sales of Packaged Food To See Further Expansion
  • Key Trends and Developments
  • Private Label Versus Branded Products in Packaged Food
  • Quality of Food Products Becomes An Issue
  • Domestic Producers Versus International Brands
  • Players Make Efforts To Reduce Sugar, Salt and Fat Content of Products
  • Foodservice: Key Trends and Developments
  • Headlines
  • Trends: Sales To Foodservice
  • Trends: Consumer Foodservice
  • Prospects
  • Category Data
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Market Data
  • Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Sales of Packaged Food by Category: Value 2012-2017
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  • Table 23 Penetration of Private Label by Category: % Value 2012-2017
  • Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
  • Sources
  • Summary 19 Research Sources
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