Butter and Margarine in Greece

  • ID: 4434879
  • Report
  • Region: Greece
  • 33 pages
  • Euromonitor International
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Health and wellness trends shape consumption patterns, with butter growing at the expense of margarine, and a shift towards reduced fat and organic products. Overall products with health and wellness claims continued to perform well and gained share within the category. Within butter products those from cow’s milk were the best performers while soft butter outperformed hard, which highlighted that the key driver for butter’s performance is its use as a spread rather than for cooking/baking.

The Butter and Margarine in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Margarine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BUTTER AND MARGARINE IN GREECE

List of Contents and Tables:
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
  • Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
  • Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
  • Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
  • Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
  • Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
  • Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
  • Alfa-beta Vassilopoulos SA in Packaged Food (greece)
  • Strategic Direction
  • Internet Strategy
  • Summary 1 Alfa-Beta Vassilopoulos SA: Share of Sales Generated by Internet Retailing 2014-2016
  • Private Label
  • Summary 2 Alfa-Beta Vassilopoulos SA: Private Label Portfolio
  • Competitive Positioning
  • Summary 3 Alfa-Beta Vassilopoulos SA: Competitive Position 2017
  • Elais Unilever Hellas SA in Packaged Food (greece)
  • Strategic Direction
  • Key Facts
  • Summary 4 Elais Unilever Hellas SA: Key Facts
  • Competitive Positioning
  • Summary 5 Elais Unilever Hellas SA: Competitive Position 2017
  • Frieslandcampina Hellas SA in Packaged Food (greece)
  • Strategic Direction
  • Key Facts
  • Summary 6 FrieslandCampina Hellas SA: Key Facts
  • Competitive Positioning
  • Summary 7 FrieslandCampina Hellas SA: Competitive Position 2017
  • Executive Summary
  • Recession Continues To Hinder the Growth of Packaged Food
  • Health and Wellness Drives Development in Packaged Food
  • Competitive Environment Becoming More Fragmented
  • Carrefour's Bankruptcy Takes Its Toll on Packaged Food Sales
  • Forecast Remains Gloomy
  • Key Trends and Developments
  • Another Vat Increase in the Summer of 2016 Results in A Rise in Retail Prices
  • Health and Wellness Drives Developments in Packaged Food
  • Home Cooking Becomes Increasingly Common
  • Carrefour's Bankruptcy Results in Changes in Distribution
  • Foodservice: Key Trends and Developments
  • Headlines
  • Trends: Sales To Foodservice
  • Trends: Consumer Foodservice
  • Prospects
  • Category Data
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Market Indicators
  • Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Sales of Packaged Food by Category: Value 2012-2017
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  • Table 23 Penetration of Private Label by Category: % Value 2012-2017
  • Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
  • Sources
  • Summary 8 Research Sources
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