Butter and Margarine in Romania

  • ID: 4434898
  • Report
  • Region: Romania
  • 34 pages
  • Euromonitor International
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The performance of butter and margarine in 2017 can be seen as the result of the improvement of purchasing power, followed by a change in consumption from margarine to butter. In fact, margarine and butter each have different elasticity of demand and can be considered as complementary products although they meet the same demand for consumption and cooking. The higher available incomes were found in a higher growth rate for value compared to volume in 2017.

The Butter and Margarine in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Margarine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BUTTER AND MARGARINE IN ROMANIA

List of Contents and Tables:
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
  • Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
  • Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
  • Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
  • Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
  • Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
  • Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
  • Albalact SA in Packaged Food (romania)
  • Strategic Direction
  • Key Facts
  • Summary 1 Albalact SA: Key Facts
  • Summary 2 Albalact SA: Operational Indicators
  • Competitive Positioning
  • Summary 3 Albalact SA: Competitive Position 2017
  • Macromex SRL in Packaged Food (romania)
  • Strategic Direction
  • Key Facts
  • Summary 4 Macromex SRL: Key Facts
  • Summary 5 Macromex SRL: Operational Indicators
  • Competitive Positioning
  • Mega Image SRL in Packaged Food (romania)
  • Strategic Direction
  • Key Facts
  • Summary 6 Mega Image SRL: Key Facts
  • Summary 7 Mega Image SRL: Operational Indicators
  • Internet Strategy
  • Private Label
  • Summary 8 Mega Image SRL: Private Label Portfolio
  • Competitive Positioning
  • Summary 9 Mega Image SRL (Ahold Delhaize): Competitive Position 2017
  • Executive Summary
  • Packaged Food Sales: Carry on Growing
  • Salary Growth: When More Is Merrier
  • Market Concentration: Many United Into One
  • Retailing: More Modern
  • Future Growth: Steady As You Go
  • Key Trends and Developments
  • Convenience: It Is Easier
  • Health and Wellness: Get It, It Is Good for You
  • Modern Retailers: If You Build It, They Will Come
  • Up-trading: More Money, Better Food
  • Foodservice: Key Trends and Developments
  • Headlines
  • Trends: Sales To Foodservice
  • Trends: Consumer Foodservice
  • Prospects
  • Category Data
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Market Data
  • Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Sales of Packaged Food by Category: Value 2012-2017
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  • Table 23 Penetration of Private Label by Category: % Value 2012-2017
  • Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
  • Sources
  • Summary 10 Research Sources
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