DIY Home Improvement Market in Europe 2017-2021

  • ID: 4435035
  • Report
  • Region: Europe
  • 82 pages
  • TechNavio
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FEATURED COMPANIES

  • ADEO
  • Bauvista
  • HORNBACH Baumarkt
  • K-GROUP
  • Les Mousquetaires
  • Travis Perkins
  • MORE
About DIY Home Improvement

Do-it-yourself (DIY) home improvement products that are used in building maintenance, plumbing, and other home improvement purposes are considered the target products of the market. DIY home improvement products and activities allow homeowners/consumers to execute tasks by themselves with the help of DIY home improvement tools, equipment, and appliances. These projects or tasks only involve end-consumers (householders or home users), without involvement from any third party. The DIY home improvement market in Europe encompasses DIY home improvement product categories that cover raw materials, appliances, hardware, tools, equipment, and several instruments that are used in the execution of DIY home improvement projects. It also covers all indoor and outdoor DIY home improvement activities executed by an individual. The report is focused on the analysis of retail distribution of DIY home improvement products, which fulfill the requirement of residential customers.

The analysts forecast the DIY home improvement market in Europe to grow at a CAGR of 1.71% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the DIY home improvement market in Europe for 2017-2021. To calculate the market size, the report considers the value sales of the DIY home improvement products to the householders or home users (as end-users or consumers).

The report, DIY Home Improvement Market in Europe 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • ADEO
  • BAUHAUS
  • HORNBACH Baumarkt
  • Kingfisher
  • Travis Perkins
Other prominent vendors
  • Bauvista
  • EUROBAUSTOFF
  • Intergamma
  • K-GROUP
  • Les Mousquetaires
  • The Sherwin-Williams Company
  • Toolstation
  • WESFARMERS
Market drivers
  • Low cost of operation
  • For a full, detailed list, view the full report
Market challenges
  • Increase in aging population and low DIY expertise of consumers
  • For a full, detailed list, view the full report
Market trends
  • Customization in DIY home improvement products
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • ADEO
  • Bauvista
  • HORNBACH Baumarkt
  • K-GROUP
  • Les Mousquetaires
  • Travis Perkins
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
  • Market outline
PART 05: MARKET LANDSCAPE
  • DIY home improvement market in Europe
  • Market size and forecast
  • Five forces analysis
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
  • DIY home improvement market in Europe by distribution channel
  • DIY home improvement market in Europe through offline distribution channel
  • DIY home improvement market in Europe through online distribution channel
PART 07: MARKET SEGMENTATION BY PRODUCT
  • DIY home improvement market in Europe by product
  • Lumber and landscape management
  • Decor and indoor garden
  • Kitchen
  • Painting and wallpaper
  • Tools and hardware
  • Building materials
  • Lighting
  • Plumbing and equipment
  • Flooring, repair, and replacement
  • Electrical work
PART 08: REGIONAL LANDSCAPE
  • Key leading countries
PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 11: MARKET TRENDS
  • Customization in DIY home improvement products
  • Growing interest of women in DIY home improvement activities
  • Smart home technology
PART 12: VENDOR LANDSCAPE
  • Competitive scenario
  • Competitive strategies
  • Comparative analysis of key vendors
PART 13: KEY VENDOR ANALYSIS
  • ADEO
  • BAUHAUS
  • HORNBACH Baumarkt
  • Kingfisher
  • Travis Perkins
  • Other prominent vendors
PART 14: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Global DIY home improvement market 2016 (% share of revenue)
Exhibit 02: DIY home improvement market in Europe 2016
Exhibit 03: DIY home improvement market in Europe 2016 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: DIY home improvement market in Europe: Segmentation by distribution channel 2016 (% share of revenue)
Exhibit 06: DIY home improvement market in Europe: Segmentation by distribution channel 2021 (% share of revenue)
Exhibit 07: DIY home improvement market in Europe: Segmentation by distribution channel 2016-2021 (% share of revenue)
Exhibit 08: DIY home improvement market in Europe through offline distribution channel 2016-2021 ($ billions)
Exhibit 09: DIY home improvement market in Europe through online distribution channel 2016-2021 ($ billions)
Exhibit 10: DIY home improvement market in Europe: Segmentation by product 2016 (% share of revenue)
Exhibit 11: DIY home improvement market in Europe: Segmentation by product 2021 (% share of revenue)
Exhibit 12: DIY home improvement market in Europe: Segmentation by product 2016-2021 (% share of revenue)
Exhibit 13: DIY home improvement market in Europe for lumber and landscape 2016-2021 ($ billions)
Exhibit 14: DIY home improvement market in Europe for décor and indoor garden 2016-2021 ($ billions)
Exhibit 15: DIY home improvement market in Europe for kitchen garden 2016-2021 ($ billions)
Exhibit 16: DIY home improvement market in Europe for painting and wallpaper 2016-2021 ($ billions)
Exhibit 17: DIY home improvement market in Europe for tools and hardware 2016-2021 ($ billions)
Exhibit 18: DIY home improvement market in Europe for building materials 2016-2021 ($ billions)
Exhibit 19: DIY home improvement market in Europe for lighting 2016-2021 ($ billions)
Exhibit 20: DIY home improvement market in Europe for plumbing and equipment 2016-2021 ($ billions)
Exhibit 21: DIY home improvement market in Europe for flooring, repair, and replacement 2016-2021 ($ billions)
Exhibit 22: DIY home improvement market in Europe for electrical work 2016-2021 ($ billions)
Exhibit 23: Key leading countries in DIY home improvement market in Europe 2016
Exhibit 24: Key vendors: Benchmarking on product offerings and geographical presence
Exhibit 25: Key vendors: Comparative analysis of product portfolio, product pricing, and geographical presence 2016
Exhibit 26: ADEO: Business segmentation 2016
Exhibit 27: BAUHAUS: Product segmentation 2016
Exhibit 28: BAUHAUS: Product offerings
Exhibit 29: HORNBACH Baumarkt: Product segments 2016
Exhibit 30: Kingfisher: Geographical segmentation 2017 (% share of net sales)
Exhibit 31: Kingfisher: Geographical presence 2017 (% share of no. of stores)
Exhibit 32: Travis Perkins: Product segmentation 2016 (% share of revenue)
Exhibit 33: Travis Perkins: Product segments and categories 2016
Exhibit 34: DIY home improvement market in Europe: Other prominent vendors 2016
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FEATURED COMPANIES

  • ADEO
  • Bauvista
  • HORNBACH Baumarkt
  • K-GROUP
  • Les Mousquetaires
  • Travis Perkins
  • MORE
New Report Released: - DIY Home Improvement Market in Europe 2017-2021

The author of the report recognizes the following companies as the key players in the DIY home improvement market in Europe: ADEO, BAUHAUS, HORNBACH Baumarkt, Kingfisher, and Travis Perkins.

Other Prominent Vendors in the market are: Bauvista, EUROBAUSTOFF, Intergamma, K-GROUP, Les Mousquetaires, The Sherwin-Williams Company, Toolstation, and WESFARMERS.

Commenting on the report, an analyst from the research team said: “The latest trend gaining momentum in the market is Customization in DIY home improvement products. Customization of products enjoys dynamic demand and is a commonly practiced approach in the region. Hence, it plays a vital role in the growth of the DIY home improvement business. With the DIY trend largely influencing the home improvement segment, the opportunities for homeowners to customize their homes with innovative and new features have also increased. Currently, a certain number of home improvement physical retail stores offer a wide variety of inexpensive pieces and finishes, which enables consumers to customize them as per their needs.”

According to the report, one of the major drivers for this market is Low cost of operation. In Europe, DIY home improvement is considered an affordable substitute of do-it-for-me (DIFM). Fully assembled products, such as furniture, are often expensive, which attributes to the increase in production costs, raw materials costs, metallic components, assembling, and labor wages. As most of these products are bulky and large in shape and designs, their shipping charges are also paid by customers, which in turn raises the price of finished products and consequently the cost of operation. DIY is an activity that eliminates additional costs of operation, making it more economical for market players and consumers. The selection of raw materials and designs can also be customized by consumers themselves to ensure a low price of assembled products. Prominent DIY home improvement vendors allow the flexibility of customization in terms of raw materials and pricing of products, which are not offered on standard ready-made products. The growing rivalry through both online and offline distribution channel has led to a decline in the prices of DIY home improvement products, thereby increasing their demand.

Further, the report states that one of the major factors hindering the growth of this market is Increase in aging population and low DIY expertise of consumers. Aged consumers above 50 years tend to refrain from participating in DIY home improvement projects and purchasing DIY home improvement tools. This is especially prominent in countries such as Italy and Germany, where per The World Bank Group, in 2016, the number of people aged 65 years and above was 22.70% and 21.47% of the total population, respectively. In such economies, consumers prefer to get hire labor or get their work done from other third-party service organizations, which offer home decor, product installation, and assembling services.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • ADEO
  • BAUHAUS
  • HORNBACH Baumarkt
  • Kingfisher
  • Travis Perkins
  • Bauvista
  • EUROBAUSTOFF
  • Intergamma
  • K-GROUP
  • Les Mousquetaires
  • The Sherwin-Williams Company
  • Toolstation
  • WESFARMERS
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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