Global Denim Market Analysis and Forecast to 2023

  • ID: 4435228
  • Report
  • Region: Global
  • 135 pages
  • P&S Market Research
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FEATURED COMPANIES

  • Gap Inc.
  • H & M Hennes & Mauritz AB
  • Kering
  • Levi Strauss & Co.
  • PVH Corporation
  • VF Corporation
  • MORE
The high growth is expected due to the penetration of western fashion and western life style in the form of casualization of clothing, across the globe. The factor has boosted the consumption of casual fashion apparels like denims, dresses, shirts, tees and casual shirts in working as well as non-working segments of the society, over the years. Currently, the changing perception of executive wear in corporate and growing popularity of western wear among youth are some of the factors driving the sales globally.

Insights on Market Segments:

The denim market is categorized into product, segment, consumer type, and distribution channel. Jeans is the leading product in the global market, that generated more than $40 billion in 2016. The popularity of denim pants among teenagers and adults is the prime reason for its larger market, as compared to other apparels. Among the segments, mass market is expected to continue accounting for major market revenues till 2023. To lower the cost of mass market, various manufacturers have started replacing cotton with nylon, polyester, aramid, and other spun thermoplastics.

Among all consumer types, men category led the denim market with nearly $27 billion revenues in 2016. As a global trend from decades, men are more interested in casual denims as compared to formal wear because of the growing fashion consciousness among them. Due to the rising acceptance of fast fashion wear, such as jeans, jackets and shirts for men in corporate or commercial environments, its demand for men is projected to stay ahead to that of women, during the forecast period.

Among all the distribution channels, specialty stores held the largest share in the global revenues of the denim market, accounting over $13 billion sales in 2016, which is expected to reach above $20 billion by 2023. Specialty stores focus on specific products pertaining to a single product line. And when it comes to denim, these stores offer a wide variety of apparels to customers. The price and quality of denims in these stores are more competitive than other distribution channels.

Increase in Western Lifestyle Accelerating the Global Market Growth:

The popularity of western lifestyle has augmented the casualization of clothing across the globe. It has furthered the trend of sporting casual fashion clothes like dresses, shirts, tees, and casual shirts in working as well as non-working segments of the society.

Moreover, a rise in supply chain is also generated in the denim market, with the increase in westernization. The strategies that denim vendors are adopting to increase the level of coordination among westernization and increasing consumer demand, is based on well-connected and pressured supply chain channels. For instance, the fast fashion strategy used by Zara, which is one of the largest clothing retail chains, includes constant records of customer feedback to introduce new designs and set up global clothing trends. Further, Zara’s unique and youth-oriented marketing strategy focuses more on logistics, than conventional wisdom, as a prime part of the visible supply chain.

North America Stands as the Largest Market:

Geographically, North America has been the largest denim market, accounting for more than 30% of global revenue in 2016, whereas the sales is expected to witness the fastest growth in Asia-Pacific, during the forecast period. The growth in Asia-Pacific will be led by factors such as surge in digitization within the apparel industry, advancement in new denim knitting technologies, growth in investment in clothing space, and the increasing adoption of luxurious and casual garments from all segments of the society. Further, the increasing technology developments in brand marketing and customer management, changing demographics and rise in foreign direct investments (FDIs) are some of the factors for the expanding of denim industry in the region.

High Competition in the Industry:

The global denim industry is highly competitive with players developing new strategies to reach their customers in the most effective and efficient way. Some of the major players operating in this industry are Levi Strauss & Co., Gap Inc., VF Corporation, H&M, PVH Corporation, and Kering.

Rigorous brand campaigning is one of the strategies being pursued by the players of the denim market to break the competition clutter. For example, VF Corporation recently ran a campaign “Be Comfortable in Your Own Jeans”, under which it promoted its Wrangler brand.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Gap Inc.
  • H & M Hennes & Mauritz AB
  • Kering
  • Levi Strauss & Co.
  • PVH Corporation
  • VF Corporation
  • MORE
1. Research Background
1.1 Research Objectives
1.2 Market Definition
1.3 Research Scope
1.3.1 Market Segmentation by Product
1.3.2 Market Segmentation by Segment
1.3.3 Market Segmentation by Consumer Type
1.3.4 Market Segmentation by Distribution Channel
1.3.5 Market Segmentation by Geography
1.3.6 Analysis Period
1.3.7 Market Data Reporting Unit
1.3.7.1 Value
1.4 Key Stakeholders

2. Research Methodology
2.1 Secondary Research
2.2 Primary Research
2.2.1 Breakdown of Primary Research Respondents
2.2.1.1 By region
2.2.1.2 By industry participant
2.2.1.3 By company type
2.3 Market Size Estimation
2.4 Data Triangulation
2.5 Assumptions for the Study

3. Executive Summary

4. Introduction
4.1 Definition of Market Segments
4.1.1 By Product
4.1.1.1 Jeans
4.1.1.2 Jackets and shirts
4.1.1.3 Dresses
4.1.1.4 Others
4.1.2 By Segment
4.1.2.1 Mass market
4.1.2.2 Standard
4.1.2.3 Premium
4.1.3 By Distribution Channel
4.1.3.1 Specialty stores
4.1.3.2 Department stores
4.1.3.3 Supermarkets and hypermarkets
4.1.3.4 Others
4.1.4 By Consumer Type
4.1.4.1 Men
4.1.4.2 Women
4.1.4.3 Children
4.2 Value Chain Analysis
4.3 Market Dynamics
4.3.1 Trends
4.3.1.1 Worldwide Growth in e-commerce
4.3.1.2 Increasing use of polyester in denim
4.3.2 Drivers
4.3.2.1 Western lifestyle accelerating casualization globally
4.3.2.2 Transformation of Asian retail clothing industry
4.3.3 Restraints
4.3.3.1 Emergence of yoga pants as new blue jeans
4.3.3.2 Growing popularity of low-cost knitted wear
4.3.4 Opportunities
4.3.4.1 Strong Growth opportunity from the Chinese market
4.3.4.2 Growth in recycled denim from plastic and other materials
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Buyers
4.1.2 Bargaining Power of Suppliers
4.1.3 Intensity of Rivalry
4.1.4 Threat of New Entrants
4.1.5 Threat of Substitutes

5. Global Market Size and Forecast5.1 By Product
5.1.1 Jeans
5.1.2 Jackets and Shirts
5.1.3 Dresses
5.1.4 Others
5.2 By Segment
5.2.1 Mass Market
5.2.2 Standard
5.2.3 Premium
5.3 By Consumer Type
5.3.1 Men
5.3.2 Women
5.3.3 Children
5.4 By Distribution Channel
5.4.1 Specialty stores
5.4.2 Department stores
5.4.3 Supermarkets and hypermarkets
5.4.4 Others
5.5 By Region

6. North America Market Size and Forecast
6.1 North America Denim Market by Product
6.2 North America Denim Market by Segment
6.3 North America Denim Market, by Consumer Type
6.4 North America Denim Market, by Distribution Channel
6.5 North America Denim Market, by Country

7. Europe Market Size and Forecast
7.1 Europe Denim Market, by Product
7.2 Europe Denim Market, by Segment
7.3 Europe Denim Market, by Consumer Type
7.4 Europe Denim Market, by Distribution Channel
7.5 Europe Denim Market, by Country

8. Asia-Pacific Market Size and Forecast
8.1 Asia-Pacific Denim Market, by Product
8.2 Asia-Pacific Denim Market, By Segment
8.3 Asia-Pacific Denim Market, By Consumer Type
8.4 Asia-Pacific Denim Market, By Distribution Channel
8.5 Asia-Pacific Denim Market, By Country

9. Latin America Market Size and Forecast
9.1 Latin America Denim Market, By Product
9.2 Latin America Denim Market, By Segment
9.3 Latin America Denim Market, By Consumer Type
9.4 Latin America Denim Market, By Distribution Channel
9.5 Latin America Denim Market, By Country

10. Middle-East & Africa Market Size and Forecast
10.1 Middle-East & Africa Denim Market, By Product
10.2 Middle-East & Africa Denim Market, By Segment
10.3 Middle-East & Africa Denim Market, By Consumer Type
10.4 Middle-East & Africa Denim Market, By Distribution Channel
10.5 Middle-East & Africa Denim Market, By Country

11. Competitive Landscape
11.1 Market Share Analysis of Major Players
11.2 Competitive Benchmarking of Key Players
11.3 Strategic Developments of Key Players
11.3.1 Merger and Acquisition
11.3.2 Partnership and Agreement
11.3.3 Others

12. Company Profiles
12.1 Levi Strauss & Co.
12.1.1 Business Overview
12.1.2 Product and Service Offerings
12.1.3 Key Financial Summary3
12.1.4 Strategic Growth Plans
12.2 Gap Inc.
12.2.1 Business Overview
12.2.2 Product and Service Offerings
12.2.3 Key Financial Summary
12.2.4 Strategic Growth Plans
12.3 VF Corporation
12.3.1 Business Overview
12.3.2 Product and Service Offerings
12.3.3 Key Financial Summary
12.3.4 Strategic Growth Plans
12.4 H & M Hennes & Mauritz AB
12.4.1 Business Overview
12.4.2 Product and Service Offerings
12.4.3 Key Financial Summary
12.4.4 Strategic Growth Plans
12.5 PVH Corporation
12.5.1 Business Overview
12.5.2 Product and Service Offerings
12.5.3 Key Financial Summary
12.5.4 Strategic Growth Plans
12.6 Kering
12.6.1 Business Overview
12.6.2 Product and Service Offerings
12.6.3 Key Financial Summary

13. Appendix
13.1 Abbreviations

List of Tables:

Table 1 Analysis Period Of The Study
Table 2 Global Denim Market, By Product, $M (2013 - 2016)
Table 3 Global Denim Market, By Product, $M (2017 - 2023)
Table 4 Global Denim Market, By Segment, $M (2013 - 2016)
Table 5 Global Denim Market, By Segment, $M (2017 - 2023)
Table 6 Global Denim Market, By Consumer Type, $M (2013 - 2016)
Table 7 Global Denim Market, By Consumer Type, $M (2017 - 2023)
Table 8 Global Denim Market, By Distribution Channel, $M (2013 - 2016)
Table 9 Global Denim Market, By Distribution Channel, $M (2017 - 2023)
Table 10 Global Denim Market, By Region, $M (2013 - 2016)
Table 11 Global Denim Market, By Region, $M (2017 - 2023)
Table 12 North America Denim Market, By Product, $M (2013 - 2016)
Table 13 North America Denim Market, By Product, $M (2017 - 2023)
Table 14 North America Denim Market, By Segment, $M (2013 - 2016)
Table 15 North America Denim Market, By Segment, $M (2017 - 2023)
Table 16 North America Denim Market, By Consumer Type, $M (2013 - 2016)
Table 17 North America Denim Market, By Consumer Type, $M (2017 - 2023)
Table 18 North America Denim Market, By Distribution Channel, $M (2013 - 2016)
Table 19 North America Denim Market, By Distribution Channel, $M (2017 - 2023)
Table 20 North America Denim Market, By Country, $M (2013 - 2016)
Table 21 North America Denim Market, By Country, $M (2017 - 2023)
Table 22 Europe Denim Market, By Product, $M (2013 - 2016)
Table 23 Europe Denim Market, By Product, $M (2017 - 2023)
Table 24 Europe Denim Market, By Segment, $M (2013 - 2016)
Table 25 Europe Denim Market, By Segment, $M (2017 - 2023)
Table 26 Europe Denim Market, By Consumer Type, $M (2013 - 2016)
Table 27 Europe Denim Market, By Consumer Type, $M (2017 - 2023)
Table 28 Europe Denim Market, By Distribution Channel, $M (2013 - 2016)
Table 29 Europe Denim Market, By Distribution Channel, $M (2017 - 2023)
Table 30 Europe Denim Market, By Country, $M (2013 - 2016)
Table 31 Europe Denim Market, By Country, $M (2017 - 2023)
Table 32 Apac Denim Market, By Product, $M (2013 - 2016)
Table 33 Apac Denim Market, By Product, $M (2017 - 2023)
Table 34 Apac Denim Market, By Segment, $M (2013 - 2016)
Table 35 Apac Denim Market, By Segment, $M (2017 - 2023)
Table 36 Apac Denim Market, By Consumer Type, $M (2013 - 2016)
Table 37 Apac Denim Market, By Consumer Type, $M (2017 - 2023)
Table 38 Apac Denim Market, By Distribution Channel, $M (2013 - 2016)
Table 39 Apac Denim Market, By Distribution Channel, $M (2017 - 2023)
Table 40 Apac Denim Market, By Country, $M (2013 - 2016)
Table 41 Apac Denim Market, By Country, $M (2017 - 2023)
Table 42 Latam Denim Market, By Product, $M (2013 - 2016)
Table 43 Latam Denim Market, By Product, $M (2017 - 2023)
Table 44 Latam Denim Market, By Segment, $M (2013 - 2016)
Table 45 Latam Denim Market, By Segment, $M (2017 - 2023)
Table 46 Latam Denim Market, By Consumer Type, $M (2013 - 2016)
Table 47 Latam Denim Market, By Consumer Type, $M (2017 - 2023)
Table 48 Latam Denim Market, By Distribution Channel, $M (2013 - 2016)
Table 49 Latam Denim Market, By Distribution Channel, $M (2017 - 2023)
Table 50 Latam Denim Market, By Country, $M (2013 - 2016)
Table 51 Latam Denim Market, By Country, $M (2017 - 2023)
Table 52 MEA Denim Market, By Product, $M (2013 - 2016)
Table 53 MEA Denim Market, By Product, $M (2017 - 2023)
Table 54 MEA Denim Market, By Segment, $M (2013 - 2016)
Table 55 MEA Denim Market, By Segment, $M (2017 - 2023)
Table 56 MEA Denim Market, By Consumer Type, $M (2013 - 2016)
Table 57 MEA Denim Market, By Consumer Type, $M (2017 - 2023)
Table 58 MEA Denim Market, By Distribution Channel, $M (2013 - 2016)
Table 59 MEA Denim Market, By Distribution Channel, $M (2017 - 2023)
Table 60 MEA Denim Market, By Country, $M (2013 - 2016)
Table 61 MEA Denim Market, By Country, $M (2017 - 2023)
Table 62 Levi Strauss & Co. - At A Glance
Table 63 Levi Strauss & Co. - Key Financial Summary
Table 64 Gap Inc. - At A Glance
Table 65 Gap Inc. - Key Financial Summary
Table 66 VF Corporation - At A Glance
Table 67 VF Corporation - Key Financial Summary
Table 68 H & M Hennes & Mauritz Ab - At A Glance
Table 69 H & M Hennes & Mauritz Ab - Key Financial Summary
Table 70 Pvh Corporation - At A Glance
Table 71 Pvh Corporation - Key Financial Summary
Table 72 Kering - At A Glance
Table 73 Kering - Key Financial Summary

List of Figures:

Figure 1 Research Methodology
Figure 2 Regional Split Of Primary And Secondary Research
Figure 3 Breakdown Of Primary Research By Region
Figure 4 Breakdown Of Primary Research By Industry Participant
Figure 5 Breakdown Of Primary Research By Company Type
Figure 6 Data Triangulation Approach
Figure 7 Global Denim Market Summary
Figure 8 Value Chain Analysis
Figure 9 Drivers For The Market: Impact Analysis
Figure 10 Restraints For The Market: Impact Analysis
Figure 11 Porter's Five Forces Analysis
Figure 12 Global Denim Market Split, By Product
Figure 13 Global Denim Market, By Product, $M (2013 - 2023)
Figure 14 Global Denim Market Split By Segment
Figure 15 Global Denim Market, By Segment, $M (2013 - 2023)
Figure 16 Global Denim Market Split By Consumer Type
Figure 17 Global Denim Market, By Consumer Type, $M (2013 - 2023)
Figure 18 Global Denim Market Split By Distribution Channel
Figure 19 Global Denim Market, By Distribution Channel, $M (2013 - 2023)
Figure 20 Worldwide Major Markets For Global Denim Market
Figure 21 North America Denim Market Snapshot
Figure 22 North America Denim Market, By Product, $M (2013 - 2023)
Figure 23 North America Denim Market, By Segment, $M (2013 - 2023)
Figure 24 North America Denim Market, By Consumer Type, $M (2013 - 2023)
Figure 25 North America Denim Market, By Distribution Channel, $M (2013 - 2023)
Figure 26 North America Denim Market, By Country, $M (2013 - 2023)
Figure 27 Europe Denim Market Snapshot
Figure 28 Europe Denim Market, By Product, $M (2013 - 2023)
Figure 29 Europe Denim Market, By Segment, $M (2013 - 2023)
Figure 30 Europe Denim Market, By Consumer Type, $M (2013 - 2023)
Figure 31 Europe Denim Market, By Distribution Channel, $M (2013 - 2023)
Figure 32 Europe Denim Market, By Country, $M (2013 - 2023)
Figure 33 Apac Denim Market Snapshot
Figure 34 Apac Denim Market, By Product, $M (2013 - 2023)
Figure 35 Apac Denim Market, By Segment, $M (2013 - 2023)
Figure 36 Apac Denim Market, By Consumer Type, $M (2013 - 2023)
Figure 37 Apac Denim Market, By Distribution Channel, $M (2013 - 2023)
Figure 38 Apac Denim Market, By Country, $M (2013 - 2023)
Figure 39 Latam Denim Market Snapshot
Figure 40 Latam Denim Market, By Product, $M (2013 - 2023)
Figure 41 Latam Denim Market, By Segment, $M (2013 - 2023)
Figure 42 Latam Denim Market, By Consumer Type, $M (2013 - 2023)
Figure 43 Latam Denim Market, By Distribution Channel, $M (2013 - 2023)
Figure 44 Latam Denim Market, By Country, $M (2013 - 2023)
Figure 45 MEA Denim Market Snapshot
Figure 46 MEA Denim Market, By Product, $M (2013 - 2023)
Figure 47 MEA Denim Market, By Segment, $M (2013 - 2023)
Figure 48 MEA Denim Market, By Consumer Type, $M (2013 - 2023)
Figure 49 MEA Denim Market, By Distribution Channel, $M (2013 - 2023)
Figure 50 MEA Denim Market, By Country, $M (2013 - 2023)
Figure 51 MEA Denim Market, By Segment, $M (2013 - 2023)
Figure 52 Competitive Benchmarking Of Key Players
Figure 53 Levi Strauss & Co. - Revenue Split By Brand And Geography (2016)
Figure 54 Gap Inc. - Net Sales Split By Brand And Geography (2016)
Figure 55 Vf Corporation - Revenue Split By Coalition And Geography (2016)
Figure 56 Pvh Corporation - Revenue Split By Business And Region (2016)
Figure 57 Kering - Revenue Split By Business (2016)
Note: Product cover images may vary from those shown
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  • Gap Inc.
  • H & M Hennes & Mauritz AB
  • Kering
  • Levi Strauss & Co.
  • PVH Corporation
  • VF Corporation
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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