Wi-Fi Analytics Market by Component (Solutions and Services), Solution (Wi-Fi Based Location Analytics Solution, Wi-Fi Based Indoor Positioning Systems), Location Type, Application, Deployment Type, Vertical, and Region - Global Forecast to 2022

  • ID: 4435776
  • Report
  • Region: Global
  • 129 Pages
  • Markets and Markets
1 of 6
The Wi-Fi Analytics Market is Expected to Grow from USD 2.94 Billion in 2017 to USD 10.72 Billion by 2022, at a CAGR of 29.54%

FEATURED COMPANIES

  • Cisco Systems
  • Cloud4wi
  • Euclid
  • Fortinet
  • July Systems
  • Purple
  • MORE

The Wi-Fi analytics market is expected to grow from USD 2.94 billion in 2017 to USD 10.72 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 29.54% during the forecast period. The market growth is driven by the increasing deployment of public Wi-Fi across physical venues. On the other hand, government regulations and policies are one of the factors restraining the growth of the Wi-Fi analytics market.

eCommerce businesses use online marketing analytics to monitor customer navigation data through their websites. This data is used to yield insights and make decisions to increase the business revenue. Therefore, in-store customer analytics is gaining importance among the brick-and-mortar retailers to collect data about the customers’ buying behavior for gaining insights that can help stores offer customers a better experience and increase the turnover.

The growth in the Wi-Fi analytics solutions segment is driven by the growing significance of customer analytics in brick-and-mortar businesses. Deploying Wi-Fi analytics solutions empowers the physical space of the businesses with the Wi-Fi technology and data analytics.

The solutions segment consists of Wi-Fi based location analytics solutions and Wi-Fi based Indoor Positioning System (IPS). Deployed on-premises or on the public/private cloud, these solutions integrate Wi-Fi with the intelligent data analytics technology.

The APAC region is expected to gain a major traction in the Wi-Fi analytics market during the forecast period. The region has the presence of several creditable industries, which are adopting Wi-Fi analytics. In the countries in APAC region such as Australia and China, brick-and-mortar businesses continue to adopt Wi-Fi analytics solutions to gain a competitive advantage over other eCommerce giants, by leveraging Wi-Fi to boost their marketing capabilities.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews were conducted with key people.

The Break-Up of the Profiles of the Primary Participants is Given Below:

  • By Company Type: Tier 1 - 24%, Tier 2 - 41%, and Tier 3 - 35%
  • By Designation: C-Level - 57%, Director Level - 36%, and Others - 7%
  • By Region: North America - 42%, Europe - 34%, APAC - 24%

The Wi-Fi analytics ecosystem comprises vendors such as Cisco Systems (US), Skyfii Limited (Australia), Purple (England), July Systems (US), Zebra Technologies (US), Euclid (US), Cloud4Wi (US), Fortinet (US), Ruckus Wireless (US), and Yelp (US).

Research Coverage

The report includes in-depth competitive analysis of these key players in the Wi-Fi analytics market, along with the company profiles, recent developments, and key market strategies. The research report segments the Wi-Fi analytics market by component (solutions and services), deployment type (on-premises and cloud), application, location type, vertical, and region.

Reasons to Buy the Report

The Wi-Fi analytics market has been segmented on the basis components (solutions and services), deployment types (on-premises and cloud), applications, location types, verticals, and regions.

The Report will Help Market Leaders/New Entrants in this Market in the Following Ways:

  • The report segments the Wi-Fi analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and its subsegments. The market numbers are further split across various verticals and regions.
  • The report helps stakeholders understand the pulse of the market and provides information on the key market drivers, restraints, challenges, and opportunities.
  • This report helps stakeholders in better understanding their competitors and gaining more insights to improve the position of their businesses. There is a separate section on the competitive landscape, which includes the competitor ecosystem, and mergers and acquisitions. Besides, the company profiles of 10 players, offering services in this market have been provided. In this section, the market internals have been provided that can put the stakeholders ahead of their competitors.
READ MORE
Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Cisco Systems
  • Cloud4wi
  • Euclid
  • Fortinet
  • July Systems
  • Purple
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.3 Primary Data
2.3.1 Breakdown of Primaries
2.3.2 Key Industry Insights
2.4 Market Size Estimation
2.5 Research Assumptions
2.6 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Wi-Fi Analytics Market
4.2 Market Share of Top 3 Verticals and Regions, 2017
4.3 Market Regional Analysis

5 Market Overview
5.1 Market Dynamics
5.1.1 Drivers
5.1.1.1 Increasing Competition With Online Businesses
5.1.1.2 Increasing Deployment of Public Wi-Fi Across Physical Venues
5.1.1.3 Penetration of Smartphone Devices
5.1.1.4 Rising Significance of Big Data Among Brick-And-Mortar Businesses
5.1.1.5 Increasing Government Initiatives for Smart City Development
5.1.2 Restraints
5.1.2.1 Data Privacy Issues
5.1.2.2 Government Regulations and Policies
5.1.3 Opportunities
5.1.3.1 Rapid Adoption of IoT Across Enterprises
5.1.3.2 Rapid Adoption of Social Media for Customer Engagement
5.1.4 Challenges
5.1.4.1 Complexities in Gathering and Integrating Data From Omnipresent Platforms

6 Wi-Fi Analytics Market, By Component
6.1 Introduction
6.2 Solutions
6.2.1 Solutions, By Type
6.2.1.1 Wi-Fi Based Location Analytics Solution
6.2.1.2 Wi-Fi Based Indoor Positioning System
6.3 Services
6.3.1 Services, By Type
6.3.1.1 Professional Services
6.3.1.2 Managed Services

7 Wi-Fi Analytics Market, By Application
7.1 Introduction
7.2 Footfall Analytics
7.3 Customer Engagement
7.4 Customer Experience Management
7.5 Customer Behavior Analytics
7.6 Customer Loyalty Management

8 Wi-Fi Analytics Market, By Deployment Type
8.1 Introduction
8.2 Cloud
8.3 On-Premises

9 Wi-Fi Analytics Market, By Location Type
9.1 Introduction
9.2 Indoor Location
9.3 Outdoor Location

10 Wi-Fi Analytics Market, By Vertical
10.1 Introduction
10.2 Retail
10.3 Hospitality
10.4 Sports and Leisure
10.5 Transportation
10.6 Healthcare
10.7 Others

11 Wi-Fi Analytics Market, By Region
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia Pacific
11.5 Middle East and Africa
11.6 Latin America

12 Competitive Landscape
12.1 Overview
12.2 Competitive Scenario
12.2.1 New Solution Launches and Product Upgradations
12.2.2 Partnerships, Agreements, and Collaborations
12.2.3 Mergers and Acquisitions
12.2.4 Business Expansions
12.3 Market Ranking Analysis

13 Company Profiles
(Business Overview, Services Offered, Recent Developments, MnM View, Key Strategies, SWOT Analysis)*
13.1 Introduction
13.2 Cisco Systems
13.3 Skyfii
13.4 Purple
13.5 July Systems
13.6 Zebra Technologies
13.7 Euclid
13.8 Cloud4wi
13.9 Fortinet
13.10 Ruckus Wireless
13.11 Yelp
13.12 Key Innovators

14 Appendix
14.1 Discussion Guide

List of Tables

Table 1 United States Dollar Exchange Rate, 2014-2016
Table 2 Wi-Fi Analytics Market Size, By Component, 2015-2022 (USD Million)
Table 3 Solutions: Market Size, By Region, 2015-2022 (USD Million)
Table 4 Solutions: Market Size, By Type, 2015-2022 (USD Million)
Table 5 Wi-Fi Based Location Analytics Solution Market Size, By Region, 2015-2022 (USD Million)
Table 6 Wi-Fi Based Indoor Positioning System Market Size, By Region, 2015-2022 (USD Million)
Table 7 Services: Market Size, By Region, 2015-2022 (USD Million)
Table 8 Services: Market Size, By Type, 2015-2022 (USD Million)
Table 9 Professional Services Market Size, By Region, 2015-2022 (USD Million)
Table 10 Managed Services Market Size, By Region, 2015-2022 (USD Million)
Table 11 Wi-Fi Analytics Market Size, By Application, 2015-2022 (USD Million)
Table 12 Footfall Analytics: Market Size, By Region, 2015-2022 (USD Million)
Table 13 Customer Engagement: Market Size, By Region, 2015-2022 (USD Million)
Table 14 Customer Experience Management: Market Size, By Region, 2015-2022 (USD Million)
Table 15 Customer Behavior Analytics: Market Size, By Region, 2015-2022 (USD Million)
Table 16 Customer Loyalty Management: Wi-Fi Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 17 Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 18 Cloud: Market Size, By Region, 2015-2022 (USD Million)
Table 19 On-Premises: Market Size, By Region, 2015-2022 (USD Million)
Table 20 Market Size, By Location Type, 2015-2022 (USD Million)
Table 21 Indoor Location: Market Size, By Region, 2015-2022 (USD Million)
Table 22 Outdoor Location: Market Size, By Region, 2015-2022 (USD Million)
Table 23 Wi-Fi Analytics Market Size, By Vertical, 2015-2022 (USD Million)
Table 24 Retail: Market Size, By Region, 2015-2022 (USD Million)
Table 25 Hospitality: Market Size, By Region, 2015-2022 (USD Million)
Table 26 Sports and Leisure: Market Size, By Region, 2015-2022 (USD Million)
Table 27 Transportation: Market Size, By Region, 2015-2022 (USD Million)
Table 28 Healthcare: Market Size, By Region, 2015-2022 (USD Million)
Table 29 Others: Market Size, By Region, 2015-2022 (USD Million)
Table 30 Wi-Fi Analytics Market Size, By Region, 2015-2022 (USD Million)
Table 31 North America: Market Size, By Component, 2015-2022 (USD Million)
Table 32 North America: Market Size, By Solution, 2015-2022 (USD Million)
Table 33 North America: Market Size, By Service, 2015-2022 (USD Million)
Table 34 North America: Market Size, By Application, 2015-2022 (USD Million)
Table 35 North America: Market Size, By Location Type, 2015-2022 (USD Million)
Table 36 North America: Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 37 North America: Market Size, By Vertical, 2015-2022 (USD Million)
Table 38 North America: Wi-Fi Analytics Market Size, By Country, 2015-2022 (USD Million)
Table 39 Europe: Market Size, By Component, 2015-2022 (USD Million)
Table 40 Europe: Market Size, By Solution, 2015-2022 (USD Million)
Table 41 Europe: Market Size, By Service, 2015-2022 (USD Million)
Table 42 Europe: Market Size, By Application, 2015-2022 (USD Million)
Table 43 Europe: Market Size, By Location Type, 2015-2022 (USD Million)
Table 44 Europe: Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 45 Europe: Market Size, By Vertical, 2015-2022 (USD Million)
Table 46 Europe: Wi-Fi Analytics Market Size, By Country, 2015-2022 (USD Million)
Table 47 Asia Pacific: Market Size, By Component, 2015-2022 (USD Million)
Table 48 Asia Pacific: Market Size, By Solution, 2015-2022 (USD Million)
Table 49 Asia Pacific: Market Size, By Service, 2015-2022 (USD Million)
Table 50 Asia Pacific: Market Size, By Application, 2015-2022 (USD Million)
Table 51 Asia Pacific: Market Size, By Location Type, 2015-2022 (USD Million)
Table 52 Asia Pacific: Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Vertical, 2015-2022 (USD Million)
Table 54 Asia Pacific: Wi-Fi Analytics Market Size, By Country, 2015-2022 (USD Million)
Table 55 Middle East and Africa: Market Size, By Component, 2015-2022 (USD Million)
Table 56 Middle East and Africa: Market Size, By Solution, 2015-2022 (USD Million)
Table 57 Middle East and Africa: Market Size, By Service, 2015-2022 (USD Million)
Table 58 Middle East and Africa: Market Size, By Application, 2015-2022 (USD Million)
Table 59 Middle East and Africa: Market Size, By Location Type, 2015-2022 (USD Million)
Table 60 Middle East and Africa: Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 61 Middle East and Africa: Market Size, By Vertical, 2015-2022 (USD Million)
Table 62 Latin America: Wi-Fi Analytics Market Size, By Component, 2015-2022 (USD Million)
Table 63 Latin America: Market Size, By Solution, 2015-2022 (USD Million)
Table 64 Latin America: Market Size, By Service, 2015-2022 (USD Million)
Table 65 Latin America: Market Size, By Application, 2015-2022 (USD Million)
Table 66 Latin America: Market Size, By Location Type, 2015-2022 (USD Million)
Table 67 Latin America: Market Size, By Deployment Type, 2015-2022 (USD Million)
Table 68 Latin America: Market Size, By Vertical, 2015-2022 (USD Million)
Table 69 New Solution Launches/Product Upgradations, 2016-2017
Table 70 Partnerships/Agreements/Collaborations, 2016-2017
Table 71 Mergers and Acquisitions, 2015-2017
Table 72 Business Expansions, 2015-2016

List of Figures

Figure 1 Wi-Fi Analytics Market Segmentation
Figure 2 Regional Scope
Figure 3 Market Research Design
Figure 4 Data Triangulation
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Wi-Fi Analytics Market: Assumptions
Figure 8 Market By Component 2017 vs 2022
Figure 9 Market By Deployment Type 2017 vs 2022
Figure 10 Market By Vertical 2017 vs 2022
Figure 11 Market By Region 2017
Figure 12 Rising Significance of Customer Analytics Among the Brick- And-Mortar Businesses is Driving the Growth of the Wi-Fi Analytics Market
Figure 13 North American Region and Retail Vertical are Estimated to Have the Largest Market Shares in the Wi-Fi Analytics Market in 2017
Figure 14 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 15 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 16 The Services Segment is Expected to Exhibit the Higher Growth Rate During the Forecast Period
Figure 17 Customer Engagement Application is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 18 Cloud Deployment Type is Expected to Exhibit the Higher Growth Rate During the Forecast Period
Figure 19 Indoor Location Segment is Expected to Exhibit the Higher Growth Rate During the Forecast Period
Figure 20 Retail Vertical is Expected to Exhibit the Highest Growth Rate During the Forecast Period
Figure 21 Asia Pacific is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 22 Asia Pacific is Expected to Exhibit the Highest Growth Rate in the Wi-Fi Analytics Market
Figure 23 North America: Market Snapshot
Figure 24 Asia Pacific: Market Snapshot
Figure 25 Key Developments By Leading Players in the Wi-Fi Analytics Market During 2014-2017
Figure 26 Geographic Revenue Mix of Top Players
Figure 27 Cisco Systems: Company Snapshot
Figure 28 Cisco Systems: SWOT Analysis
Figure 29 Skyfii: Company Snapshot
Figure 30 Skyfii: SWOT Analysis
Figure 31 Purple: SWOT Analysis
Figure 32 July Systems: SWOT Analysis
Figure 33 Zebra Technologies: Company Snapshot
Figure 34 Zebra Technologies: SWOT Analysis
Figure 35 Fortinet: Company Snapshot
Figure 36 Yelp: Company Snapshot

Note: Product cover images may vary from those shown
3 of 6

Loading
LOADING...

4 of 6
5 of 6
  • Cisco Systems
  • Cloud4wi
  • Euclid
  • Fortinet
  • July Systems
  • Purple
  • Ruckus Wireless
  • Skyfii
  • Yelp
  • Zebra Technologies
Note: Product cover images may vary from those shown
6 of 6
Note: Product cover images may vary from those shown
Adroll
adroll