We have seen a changing picture of the PV industry in Europe, marked by consolidation and evolving business models. Some players have had difficulties adapting to this new situation. The insolvency of the Solarworld AG in May 2017 should be mentioned as one of the most prominent examples.
Others players have focused on adaptation and have looked for new challenges and opportunities, such as storage systems. New markets have evolved, various companies rediscovered markets, and others are looking for new markets e.g. in Australia and Asia.
The 10th edition of the Global PV InstallerMonitor© provides comprehensive insights into different PV and storage markets. You are flexible in choosing the countries that are interesting for you.
Many evaluations are displayed on a brand level. Compare your position with those of your competitors and find out where and how to improve.
The information provided in the Global PV InstallerMonitor 2017/2018© will assist you in order to adapt your business strategies and your PV product portfolio.
This year we added a few additional topics to the questionnaire, amongst others:
- High-Efficiency Modules
- Energy Storage Subsidy Programs
- Customer- and Lead Generation
- High-Voltage Storage
As in previous years, the Global PV InstallerMonitor 2017/2018© emphasizes the topics of brand and procurement management. In order to allow a year-over-year comparison of the results, the basic structures of the proven approach remain the same.
The structure of the Global PV InstallerMonitor 2017/2018© will be as follows:
A. Sample Description: description of surveyed installers and head groups
B. Procurement Management: procurement channels for modules and inverters, positioning of wholesalers
C. Market Penetration: distribution width and depth of module and inverter manufacturers
D. Brand Management: unaided brand awareness of module and inverter brands
E. Satisfaction Analysis: Net Promoter score for wholesaler, module and inverter manufacturers
F. Storage Solutions: Procurement, market penetration, brand management, satisfaction, promotion schemes