Smart Beacon Market by Beacon Standard (iBeacon, Eddystone), Connectivity Type, Offering (Hardware, Software, Service), End Use (Retail, Transportation and Logistics, Public Gathering and Spaces), and Geography - Global Forecast to 2023

  • ID: 4436178
  • Report
  • Region: Global
  • 126 Pages
  • Markets and Markets
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Smart Beacon Market worth 19,805.5 Million USD by 2023

“The overall smart beacon market is expected to grow at a CAGR of 56.2% between 2017 and 2023.”

The smart beacon market is expected to be valued at USD 1,363.6 million in 2017 and is likely to reach USD 19,805.5 million by 2023, at a CAGR of 56.2% between 2017 and 2023. The growing need for spatial data, which can be used to analyze the current demographic trend, primarily in the retail industry, is driving the growth of the market. Further, adoption of smartphones, primarily in APAC, is contributing to the growth of the smart beacon market. However, security and privacy concern, and restricted sensing capabilities due to limitations in underlying BLE technology may pose as challenges to the market growth.

“The smart beacon market for transportation and logistics is expected to grow at the CAGR between 2017 and 2023.”

The market for transportation and logistics is expected to grow at the highest CAGR during the forecast period. This can be attributed to smart beacon’s capability to save time and cost as well as to track assets in real time, thereby providing a competitive advantage to the end users.

“The market for Eddystone is expected to witness a significant growth between 2017 and 2023.”

The market for Eddystone is expected to grow at a significant CAGR during the forecast period as it provides an extended feature to iBeacon and sends 4 packets as a part of Bluetooth connectivity signal. Google launched Eddystone as an open protocol in 2015, and since then, it is being adopted considerably in the smart beacon market. It is specifically developed for Android users; however, it has an interoperability feature to power highly specific user-facing apps.

“Europe held the largest share of the smart beacon market in 2016; and the market in APAC is expected to grow at the highest CAGR during the forecast period.”

Europe is expected to hold the largest share of the smart beacon market by 2023 owing to the high traction of beacon technology and growing need for technologically advanced marketing platforms among the end users to capture the shares in the respective markets. In addition, Europe is an early adopter of the technology, and the customers in this region have accepted the technology seamlessly. APAC is expected to witness significant growth due to the growing traction of the beacon technology in China and Australia. Further, the market is still in a nascent stage in this region and has a lot of potential for growth.

Break-up of the profiles of primary participants:

  • By Company Type: Tier 1 - 60%, Tier 2 - 33%, and Tier 3 - 7%
  • By Designation: C-Level Executives - 79%, and Managers - 21%,
  • By Region: APAC - 13%, North America - 51%, Europe - 31%, and RoW - 5%

Some of the key players in the smart beacon market are Estimote (US), Aruba (A Hewlett Packard Enterprise Company) (US), Kontakt.io (Poland), Cisco (US), Bluvision (An HID Global Company) (US), Onyx Beacon (Romania), Leantegra (US), Gimbal (US), Accent Systems (Spain), Swirl Networks (US), Sensoro (US), JAALEE Technology (China), Beaconinside (Germany), Blesh (US), and BlueUp (Italy).

Research Coverage:

This research report segments the global smart beacon market on the basis of beacon standard, connectivity type, offering, end use, and geography. The report discusses the major drivers, restraints, challenges, and opportunities pertaining to the market, and also includes value chain and market ranking analyses.

Reasons to Buy the Report

The report would help leaders/new entrants in this market in the following ways:

  • This report segments the smart beacon market comprehensively and provides the closest market size estimation for subsegments across different regions.
  • The report would help stakeholders understand the pulse of the market and provide them with the information on key drivers, restraints, challenges, and opportunities for market growth.
  • This report would help stakeholders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem along with the strategies adopted by the key market players, such as product launches and developments, acquisitions, partnerships, expansions, contracts, and funding.
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1 Introduction
1.1 Objectives of Study
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for Study
1.4 Currency
1.5 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions and Limitations
2.4.1 Assumptions
2.4.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities for Smart Beacon Market
4.2 Smart Beacon Market, By Beacon Standard
4.3 Smart Beacon Market, By End Use
4.4 Smart Beacon Market in Europe, By Country and End Use
4.5 Smart Beacon Market, By Country

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Adoption of Smartphones
5.2.1.2 Growing Need for Spatial Data to Be Used in Analytics
5.2.1.3 Increasing Focus on Business Intelligence to Gain Competitive Advantage
5.2.2 Restraints
5.2.2.1 Growing Trend Among Offline Stores to Opt for Online Platforms in Retail Sector
5.2.3 Opportunities
5.2.3.1 Adoption of Smart Beacons in Logistics and Transportation
5.2.4 Challenges
5.2.4.1 Restricted Sensing Capabilities Due to Limitations in Underlying BLE Technology
5.2.4.2 Security & Privacy Concerns
5.3 Value Chain Analysis

6 Smart Beacon Market, By Beacon Standard
6.1 Introduction
6.2 Ibeacon
6.3 Eddystone
6.4 Others

7 Smart Beacon Market, By Connectivity Type
7.1 Introduction
7.2 Bluetooth Low Energy (BLE)
7.2.1 BLE 4.0
7.2.2 BLE 5.0
7.3 Hybrid

8 Smart Beacon Market, By Offerings
8.1 Introduction
8.2 Hardware
8.2.1 Standard Beacon
8.2.2 Card Beacon
8.2.3 Sticker Beacon
8.3 Software
8.3.1 Content Management Software
8.3.2 Analytics Software
8.3.3 Other Software
8.4 Service
8.4.1 Project Management Service
8.4.2 Consulting Service
8.4.3 Maintenance & Support Service

9 Smart Beacon Market, By End Use
9.1 Introduction
9.2 Retail
9.3 Hospitality
9.4 Transportation & Logistics
9.5 Public Gatherings and Spaces
9.6 Sports
9.7 Healthcare
9.8 Banking, Financial Services, and Insurance (BFSI)
9.9 Automotive
9.10 Aviation
9.11 Education
9.12 Others

10 Geographic Analysis
10.1 Introduction
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 UK
10.3.2 Germany
10.3.3 France
10.4 Asia Pacific (APAC)
10.4.1 China
10.4.2 Australia
10.4.3 Japan
10.4.4 South Korea
10.5 Rest of the World (RoW)

11 Competitive Landscape
11.1 Overview
11.2 Ranking of Players, 2016
11.3 Competitive Scenario
11.3.1 Product Launches & Developments and New Patent Filed
11.3.2 Mergers & Acquisitions and Fundings
11.3.3 Partnerships
11.3.4 Contracts & Agreements
11.3.5 Expansions

12 Company Profiles
12.1 Estimote
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.2 Aruba
12.3 Kontakt.Io
12.4 Cisco
12.5 Bluvision
12.6 Onyx Beacon
12.7 Leantegra
12.8 Gimbal
12.9 Accent Systems
12.10 Swirl Networks
12.11 Sensoro
12.12 Jaalee Technology
12.13 Beaconinside
12.14 Blesh
12.15 Blueup
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.
12.16 Start-Up Ecosystem
12.16.1 Bleesk
12.16.2 Avvel International
12.16.3 Blue Sense Networks
12.16.4 Cubeacon (Eyro Digital Teknologi, Ltd.)
12.16.5 Resono

13 Appendix
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details

List of Tables:
Table 1 Smart Beacon Market, By Beacon Standard, 2014-2023 (USD Million)
Table 2 Smart Beacon Market, By Connectivity Type, 2014-2023 (USD Million)
Table 3 Smart Beacon Market, By Connectivity Type, 2014-2023 (Million Units)
Table 4 Smart Beacon Market, By Offering, 2014-2023 (USD Million)
Table 5 Smart Beacon Market for Hardware, By Form Factor, 2014-2023 (USD Million)
Table 6 Smart Beacon Market for Hardware, By Region, 2014-2023 (USD Million)
Table 7 Smart Beacon Market for Hardware, By Region, 2014-2023 (Million Unit)
Table 8 Smart Beacon Market for Software, By Software Type, 2014-2023 (USD Million)
Table 9 Smart Beacon Market for Software, By Region, 2014-2023 (USD Million)
Table 10 Smart Beacon Market for Service, By Service Type, 2014-2023 (USD Million)
Table 11 Smart Beacon Market for Service, By Region, 2014-2023 (USD Million)
Table 12 Smart Beacon Market, By End Use, 2014-2023 (USD Million)
Table 13 Smart Beacon Market for Retail, By Region, 2014-2023 (USD Million)
Table 14 Smart Beacon Market for Hospitality, By Region, 2014-2023 (USD Million)
Table 15 Smart Beacon Market for Transportation and Logistics, By Region, 2014-2023 (USD Million)
Table 16 Smart Beacon Market for Public Gatherings and Spaces, By Region, 2014-2023 (USD Million)
Table 17 Smart Beacon Market for Sports, By Region, 2014-2023 (USD Million)
Table 18 Smart Beacon Market for Healthcare, By Region, 2014-2023 (USD Million)
Table 19 Smart Beacon Market for BFSI, By Region, 2014-2023 (USD Million)
Table 20 Smart Beacon Market for Automotive, By Region, 2014-2023 (USD Million)
Table 21 Smart Beacon Market for Aviation, By Region, 2014-2023 (USD Million)
Table 22 Smart Beacon Market for Education, By Region, 2014-2023 (USD Million)
Table 23 Smart Beacon Market for Other End Use, By Region, 2014-2023 (USD Million)
Table 24 Smart Beacon Market, By Region, 2014-2023 (USD Million)
Table 25 Smart Beacon Market in North America, By Country, 2014-2023 (USD Million)
Table 26 Smart Beacon Market in North America, By Beacon Standard, 2014-2023 (USD Million)
Table 27 Smart Beacon Market in North America, By Offering, 2014-2023 (USD Million)
Table 28 Smart Beacon Market in North America, By End Use, 2014-2023 (USD Million)
Table 29 Smart Beacon Market in US, By Beacon Standard, 2014-2023 (USD Million)
Table 30 Smart Beacon Market in US, By Offering, 2014-2023 (USD Million)
Table 31 Smart Beacon Market in Canada, By Beacon Standard, 2014-2023 (USD Million)
Table 32 Smart Beacon Market in Canada, By Offering, 2014-2023 (USD Million)
Table 33 Smart Beacon Market in Mexico, By Beacon Standard, 2014-2023 (USD Million)
Table 34 Smart Beacon Market in Mexico, By Offering, 2014-2023 (USD Million)
Table 35 Smart Beacon Market in Europe, By Country, 2014-2023 (USD Million)
Table 36 Smart Beacon Market in Europe, By Beacon Standard, 2014-2023 (USD Million)
Table 37 Smart Beacon Market in Europe, By Offering, 2014-2023 (USD Million)
Table 38 Smart Beacon Market in Europe, By End Use, 2014-2023 (USD Million)
Table 39 Smart Beacon Market in UK, By Beacon Standard, 2014-2023 (USD Million)
Table 40 Smart Beacon Market in UK, By Offering, 2014-2023 (USD Million)
Table 41 Smart Beacon Market in Germany, By Beacon Standard, 2014-2023 (USD Million)
Table 42 Smart Beacon Market in Germany, By Offering, 2014-2023 (USD Million)
Table 43 Smart Beacon Market in France, By Beacon Standard, 2014-2023 (USD Million)
Table 44 Smart Beacon Market in France, By Offering, 2014-2023 (USD Million)
Table 45 Smart Beacon Market in APAC, By Country, 2014-2023 (USD Million)
Table 46 Smart Beacon Market in APAC, By Beacon Standard, 2014-2023 (USD Million)
Table 47 Smart Beacon Market in APAC, By Offering, 2014-2023 (USD Million)
Table 48 Smart Beacon Market in APAC, By End Use, 2014-2023 (USD Million)
Table 49 Smart Beacon Market in China, By Beacon Standard, 2014-2023 (USD Million)
Table 50 Smart Beacon Market in China, By Offering, 2014-2023 (USD Million)
Table 51 Smart Beacon Market in Australia, By Beacon Standard, 2014-2023 (USD Million)
Table 52 Smart Beacon Market in Australia, By Offering, 2014-2023 (USD Million)
Table 53 Smart Beacon Market in Japan, By Beacon Standard, 2014-2023 (USD Million)
Table 54 Smart Beacon Market in Japan, By Offering, 2014-2023 (USD Million)
Table 55 Smart Beacon Market in South Korea, By Beacon Standard, 2014-2023 (USD Million)
Table 56 Smart Beacon Market in South Korea, By Offering, 2014-2023 (USD Million)
Table 57 Smart Beacon Market in RoW, By Region, 2014-2023 (USD Million)
Table 58 Smart Beacon Market in RoW, By Beacon Standard, 2014-2023 (USD Million)
Table 59 Smart Beacon Market in RoW, By Offering, 2014-2023 (USD Million)
Table 60 Smart Beacon Market in RoW, By End Use, 2014-2023 (USD Million)
Table 61 Market Rank of Players in Smart Beacon Market, 2016
Table 62 10 Most Recent Product Launches in Smart Beacon Market
Table 63 Fundings, and Mergers and Acquisitions in Smart Beacon Market
Table 64 10 Most Recent Partnerships in Smart Beacon Market
Table 65 Contracts & Agreements in Smart Beacon Market
Table 66 Expansions in Smart Beacon Market

List of Figures:
Figure 1 Segmentation of Smart Beacon Market
Figure 2 Smart Beacon Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at Market Size
Figure 4 Top-Down Approach to Arrive at Market Size
Figure 5 Data Triangulation
Figure 6 Smart Beacon Market, 2014-2023 (USD Million)
Figure 7 Smart Beacon Market, By Beacon Standard, 2017 vs 2023 (USD Million)
Figure 8 Smart Beacon Market, By Connectivity Type, 2014-2023 (USD Million)
Figure 9 Smart Beacon Market, By Offering, 2017 vs 2023 (USD Million)
Figure 10 Smart Beacon Market, By End Use (2015, 2017, & 2023)
Figure 11 Smart Beacon Market, By Region (2016)
Figure 12 Smart Beacon Market to Witness A Rapid Growth Due to Growing Adoption of Smartphone in Developing Region
Figure 13 Eddystone Likely to Surpass Ibeacon and Other Beacon Standards By 2023
Figure 14 Retail to Hold Largest Size of Smart Beacon Market By 2023
Figure 15 Retail Held Largest Share of Smart Beacon Market in Europe in 2016
Figure 16 US Held Largest Share in Smart Beacon Market in 2016
Figure 17 Growing Need for Spatial Data to Be Used in Analytics Drives Smart Beacon Market
Figure 18 Top 10 Countries With High Smartphone Penetration, 2015
Figure 19 Value Chain Analysis
Figure 20 Smart Beacon Market for Eddystone to Grow at Highest CAGR During Forecast Period
Figure 21 Smart Beacon Market for Hybrid Connectivity to Grow at Higher CAGR During Forecast Period
Figure 22 Smart Beacon Market for Service to Grow at Highest CAGR During Forecast Period
Figure 23 Smart Beacon Market for Transportation and Logistics to Grow at Highest CAGR During Forecast Period
Figure 24 Geographic Snapshot of Smart Beacon Market
Figure 25 Snapshot: Smart Beacon Market in North America
Figure 26 Snapshot: Smart Beacon Market in Europe
Figure 27 Snapshot: Smart Beacon Market in APAC
Figure 28 Snapshot: Smart Beacon Market in RoW
Figure 29 Key Developments Adopted By the Leading Players in Smart Beacon Market Between January 2015 and October 2017
Figure 30 Cisco: Company Snapshot

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The smart beacon market is expected to be valued at USD 1,363.6 million in 2017 and is likely to reach USD 19,805.5 million by 2023, at a CAGR of 56.2% between 2017 and 2023. The growing adoption of smartphones and the increasing focus on business intelligence to gain competitive advantage are driving the growth of the market. Further, smart beacons are increasingly being used to generate spatial data to be used in analytics, which is also contributing to the growth of the smart beacon market.

The demand for smart beacons across various applications in the logistics and transportation end users is expected to grow at a high rate over the next 6 years. The retail end users accounted for the largest share of the market in 2016. The growth of the market for logistics and transportation can be attributed to the capability of beacons to provide real-time asset tracking to determine the exact time of the delivery of goods to the customers, at lower costs.

The market for Eddystone is expected to grow at the highest CAGR between 2017 and 2023. This can be attributed to the added features provided by Eddystone over iBeacon standard. Further, Eddystone standard is generally used in the retail industry for proximity marketing.

Europe held the largest share of the smart beacon market in 2016 owing to the high traction of the beacon technology and growing need for technologically advanced marketing platforms among the end users to capture the shares in the respective markets. In addition, Europe is an early adopter of the technology, and the customers in this region have accepted the technology seamlessly. APAC is expected to witness significant growth due to the growing traction of the beacon technology in China and Australia. Further, the market is still in a nascent stage in this region and has a lot of potential.

The growing trend among offline stores to opt for online platforms in the retail sector is anticipated to restrict the market growth in the latter phase of the forecast period. Further, the restricted sensing capabilities due to limitations in underlying BLE technology, and growing security and privacy concerns are expected to pose challenges to the market growth.

Some of the key players in the smart beacon market are Estimote (US), Aruba (A Hewlett Packard Enterprise Company) (US), Kontakt.io (Poland), Cisco (US), Bluvision (An HID Global Company) (US), Onyx Beacon (Romania), Leantegra (US), Gimbal (US), Accent Systems (Spain), Swirl Networks (US), Sensoro (US), JAALEE Technology (China), Beaconinside (Germany), Blesh (US), and BlueUp (Italy). These players adopted various strategies, such as product launches and developments, acquisitions, partnerships, expansions, funding, and contracts, to grow in the market.

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  • Accent Systems
  • Aruba
  • Avvel International
  • Beaconinside
  • Bleesk
  • Blesh
  • Blue Sense Networks
  • Blueup
  • Bluvision
  • Cisco
  • Cubeacon (Eyro Digital Teknologi, Ltd.)
  • Gimbal
  • Jaalee Technology
  • Kontakt.Io
  • Leantegra
  • Onyx Beacon
  • Resono
  • Sensoro
  • Swirl Networks
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