Butter and Margarine in Italy

  • ID: 4436297
  • Report
  • Region: Italy
  • 36 pages
  • Euromonitor International
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Butter and margarine performed slightly negatively in 2017, with 1% declines in retail volume and value terms, due to a reduction in the average expenditure of Italian consumers as a consequence of the longstanding economic crisis, as well as a small reduction in the frequency of purchase.

The Butter and Margarine in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Butter, Cooking Fats, Margarine and Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Butter and Margarine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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BUTTER AND MARGARINE IN ITALY

List of Contents and Tables
  • Headlines
  • Trends
  • Competitive Landscape
  • Prospects
  • Category Data
  • Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
  • Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
  • Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
  • Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
  • Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
  • Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
  • Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
  • Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
  • Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
  • Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
  • Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
  • Coop Italia Scarl in Packaged Food (italy)
  • Strategic Direction
  • Key Facts
  • Summary 1 Coop Italia scarl: Key Facts
  • Summary 2 Coop Italia scarl: Operational Indicators
  • Internet Strategy
  • Private Label
  • Summary 3 Coop Italia scarl: Private Label Portfolio
  • Competitive Positioning
  • Summary 4 Coop Italia scarl: Competitive Position 2017
  • Granarolo SpA in Packaged Food (italy)
  • Strategic Direction
  • Key Facts
  • Summary 5 Granarolo SpA: Key Facts
  • Summary 6 Granarolo SpA: Operational Indicators
  • Competitive Positioning
  • Summary 7 Granarolo SpA: Competitive Position 2017
  • Lactalis Gruppo Italia SpA in Packaged Food (italy)
  • Strategic Direction
  • Key Facts
  • Summary 8 Lactalis Gruppo Italia SpA: Key Facts
  • Summary 9 Lactalis Gruppo Italia SpA: Operational Indicators
  • Competitive Positioning
  • Summary 10 Lactalis Gruppo Italia SpA: Competitive Position 2017
  • Executive Summary
  • As Italy Leaves Deflation, Promotional Activity Continues To Hinder Margins
  • Healthy Products Preferred
  • Private Label Becomes Retailer's Mark
  • Discounters Continue To Gain Share
  • Consumption Rates Expected To Remain Low in the Future
  • Key Trends and Developments
  • Large Grocery Retailers Increase Focus on Fresh Products
"healthy" Does Not Mean "tasty"
  • Locally Sourced Or Locally Manufactured? Preventing Distortions Is Critical
  • Is Reducing Consumption of Meat All About Ethics?
  • Foodservice: Key Trends and Developments
  • Headlines
  • Trends: Sales To Foodservice
  • Trends: Consumer Foodservice
  • Prospects
  • Category Data
  • Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
  • Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
  • Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Market Data
  • Table 16 Sales of Packaged Food by Category: Volume 2012-2017
  • Table 17 Sales of Packaged Food by Category: Value 2012-2017
  • Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
  • Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
  • Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
  • Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
  • Table 23 Penetration of Private Label by Category: % Value 2012-2017
  • Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
  • Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
  • Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
  • Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
  • Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
  • Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 11 Research Sources
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