Evaluating Business Attractiveness of a City Through the Affordability Lens

  • ID: 4436317
  • Report
  • 24 pages
  • Euromonitor International
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Life is costly in the world’s major developed cities, with closely linked outlays on housing and transport occupying a prime place in consumer incomes. How affordable a city is reveals its potential for discretionary spending, level of diversity and income inequality, appeal to the middle-class and families, as well as future economic success. In light of the subject’s importance, the briefing studies in more detail the affordability of 10 key cities in the US.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Identify factors driving change now and in the future
  • Understand motivation
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  • Take a step back from micro trends
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Evaluating Business Attractiveness of a City Through the Affordability Lens
  • Introduction
  • Basic Affordability Concepts
  • Housing and Transport Spending Trends in Developed Cities
  • Affordability Analysis of 10 Major US Cities Based on Residual Income Method
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