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Perfetti Van Melle Italia Srl in Packaged Food (Italy)

  • ID: 4436319
  • Company Profile
  • December 2017
  • Region: Italy
  • 3 pages
  • Euromonitor International
In recent years, Perfetti Van Melle Italia Srl faced tough economic times in Italy, since consumers progressively reduced consumption of sugar confectionery. To regain sales, the company is expected to continue to invest in its core brands Chupa Chups, which enhanced its product portfolio with chocolate references, as well as Golia in confectionery, where the traditional line was extended to include medicated and herbal items.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

List of Contents and Tables
  • Strategic Direction
  • Key Facts
  • Summary 1 Perfetti Van Melle Italia Srl: Key Facts
  • Summary 2 Perfetti Van Melle Italia Srl: Operational Indicators
  • Competitive Positioning
  • Summary 3 Perfetti Van Melle Italia Srl: Competitive Position 2017
Note: Product cover images may vary from those shown