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Lactalis Gruppo Italia SpA in Packaged Food (Italy)

  • ID: 4436323
  • Company Profile
  • December 2017
  • Region: Italy
  • 3 pages
  • Euromonitor International
Lactalis Gruppo Italia SpA implemented an aggressive marketing campaign to grow its share in the country both in business-to-consumer and business-to-business. To enhance the relationship with its consumers, the company worked in synergy with trade operators to learn about consumers’ interests and eating habits through recipes and social media, while improving its e-commerce performance for business operators.

These Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby Food, Baked Goods, Breakfast Cereals, Confectionery, Dairy, Edible Oils, Ice Cream and Frozen Desserts, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Savoury Snacks, Soup, Spreads, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown

List of Contents and Tables
  • Strategic Direction
  • Key Facts
  • Summary 1 Lactalis Gruppo Italia SpA: Key Facts
  • Summary 2 Lactalis Gruppo Italia SpA: Operational Indicators
  • Competitive Positioning
  • Summary 3 Lactalis Gruppo Italia SpA: Competitive Position 2017
Note: Product cover images may vary from those shown