Country Profile: Savory Snacks Sector in Denmark

  • ID: 4436500
  • Report
  • Region: Denmark
  • 110 pages
  • GlobalData
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FEATURED COMPANIES

  • Nutisal
  • Orkla Group
  • Paulig Group
  • PepsiCo
  • Popz holding Llc
  • The Kellogg Company
  • MORE
Country Profile: Savory Snacks Sector in Denmark

Summary

Danish Savory Snacks sector accounted for a volume share of 0.15% of the global market and 1.1% of the regional (Western Europe) market in 2016. The sector is expected to grow at a CAGR of 2.3% during 2016-2021. Rising disposable income of consumers and availability of healthier snacking options in the country are driving the growth of the Danish Savory Snacks sector.Per capita consumption stood at 2.9kg when compared to the global and Western Europe levels of 2.22kg and 3.81kg, respectively, in 2016.

Potato Chips market was the largest by value sales in 2016. Furthermore, Popcorn market is expected to register the fastest value growth at a CAGR of 2.55%, during 2016-2021 compared to Ethnic/Traditional Snacks (1.13%), Meat Snacks, Nuts and Seeds, Potato Chips, Pretzels (1.96%), and Processed Snacks (2.22%).Top five brands in Denmark accounted for 58.5% value share in 2016, Kims being the leading brand by both value and volume. It was followed by Taffel.

Hypermarkets & Supermarkets was the leading distribution channel, accounting for a total value share of 64.3% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists. Flexible Packaging was the most commonly used package material in the Danish Savory Snacks sector with a share of 95.8% in 2016. It was followed by Paper & Board and Rigid Plastics.

The report "Country Profile: Savory Snacks Sector in Denmark", provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

In particular, this report provides the following analysis:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
  • Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.
Companies mentioned in this report: Orkla Group, PepsiCo, Urtekram International A/S, The Kellogg Company, The Whole Company A/S, Intersnack Group GmbH & Co. KG, Popz holding Llc, The Lorenz Bahlsen Snack-World Gmbh& Co Kg, Nutisal, Paulig Group

Scope
  • The Danish Savory Snacks sector is forecast to register value growth of 13.4% during 2016-2021.
  • Potato Chips is the largest market in both value and volume terms in the Danish Savory Snacks sector.
  • The Popcorn market is forecast to register the fastest growth during 2016-2021.
  • Hypermarkets & Supermarkets is the leading distribution channel, followed by Convenience Stores.
  • Kims represented the leading brand in the Danish Savory Snacks sector.
  • Flexible Packaging is the most commonly used package material in the Danish Savory Snacks sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Nutisal
  • Orkla Group
  • Paulig Group
  • PepsiCo
  • Popz holding Llc
  • The Kellogg Company
  • MORE
1. Report Scope

2. Executive summary

3. Denmark in the global and regional context
3.1. Denmark’s share in the Global and Western European Savory Snacks sector
3.2. Denmark compared to other leading countries in Western Europe

4. Market size analysis - Savory Snacks sector
4.1. Value and volume analysis - Savory Snacks sector in Denmark
4.2. Per capita consumption - Denmark compared to Western Europe and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Savory Snacks sector
4.5. Growth analysis by markets

5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Ethnic/Traditional Snacks
5.3. Market analysis: Meat Snacks
5.4. Market analysis: Nuts and Seeds
5.5. Market analysis: Popcorn
5.6. Market analysis: Potato Chips
5.7. Market analysis: Pretzels
5.8. Market analysis: Processed Snacks

6. Distribution analysis
6.1. Distribution channel share analysis: Savory Snacks
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks
6.3. Distribution channel share analysis: Meat Snacks
6.4. Distribution channel share analysis: Nuts and Seeds
6.5. Distribution channel share analysis: Popcorn
6.6. Distribution channel share analysis: Potato Chips
6.7. Distribution channel share analysis: Pretzels
6.8. Distribution channel share analysis: Processed Snacks

7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Nuts and Seeds
7.3.2. Popcorn
7.3.3. Processed Snacks
7.4. Private label share analysis

8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in Danes Health & Wellness market

9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by pack type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type

10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age

11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Urbanization

12. Methodology

13. Definitions

14. Appendix

15. About

16. Disclaimer

17. Contact

List of Tables
Table 1: Volume share of Denmark in the global and Western Europe Savory Snacks sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Per capita consumption (by markets) in Denmark, Western Europe and Global average, 2016
Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021
Table 6: Value analysis of Popcorn market by categories, 2011-2021
Table 7: Volume analysis of Nuts and Seeds market by categories, 2011-2021
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021
Table 10: Brand Value and Volume - Savory Snacks sector, 2016
Table 11: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016
Table 12: Brand Value and Volume - Nuts and Seeds market, 2016
Table 13: Brand Value and Volume - Popcorn market, 2016
Table 14: Brand Value and Volume - Potato Chips market, 2016
Table 15: Brand Value and Volume - Pretzels market, 2016
Table 16: Brand Value and Volume - Processed Snacks market, 2016
Table 17: Brand Value and Volume - Peanuts category, 2016
Table 18: Brand Value and Volume - Other Nuts and Seeds category, 2016
Table 19: Brand Value and Volume - Microwaveable Popcorn category, 2016
Table 20: Brand Value and Volume - Ready-to-Eat Popcorn category, 2016
Table 21: Brand Value and Volume - Unpopped Corn category, 2016
Table 22: Brand Value and Volume - Extruded Snacks category, 2016
Table 23: Brand Value and Volume - Pork Scratchings category, 2016
Table 24: Brand Value and Volume - Tortilla Chips category, 2016
Table 25: Use of primary outer type by markets (in pack units), 2016
Table 26: Consumption of Savory Snacks by gender and markets (Million Kg, 2016)
Table 27: Consumption of Savory Snacks by age and markets (Million Kg, 2016)
Table 28: Consumption of Savory Snacks by education and markets (Million Kg, 2016)
Table 29: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016)
Table 30: Market Definitions
Table 31: Category Definitions
Table 32: Channel Definitions
Table 33: Health & Wellness: Product Attributes-Food Minus
Table 34: Health & Wellness: Product Attributes - Free From
Table 35: Health & Wellness: Product Attributes - Functional & Fortified
Table 36: Health & Wellness: Product Attributes - Naturally Healthy
Table 37: Health & Wellness: Product Attributes - Food Intolerance
Table 38: Health & Wellness: Consumer Benefits - Health Management
Table 39: Health & Wellness: Analysis by Consumer Benefits
Table 40: Health & Wellness: Consumer Benefits - Performance
Table 41: Market Value for Ethnic/Traditional Snacks (Kr Million) 2011-2021
Table 42: Market Value for Ethnic/Traditional Snacks (US$ Million) 2011-2021
Table 43: Market Volume for Ethnic/Traditional Snacks (Million Kg) 2011-2021
Table 44: Market Value for Meat Snacks (Kr Million) 2011-2021
Table 45: Market Value for Meat Snacks (US$ Million) 2011-2021
Table 46: Market Volume for Meat Snacks (Million Kg) 2011-2021
Table 47: Market Value for Nuts and Seeds - by category (Kr Million) 2011-2021
Table 48: Market Value for Nuts and Seeds - by category (US$ Million) 2011-2021
Table 49: Market Volume for Nuts and Seeds - by category (Million Kg) 2011-2021
Table 50: Market Value for Popcorn - by category (Kr Million) 2011-2021
Table 51: Market Value for Popcorn - by category (US$ Million) 2011-2021
Table 52: Market Volume for Popcorn - by category (Million Kg) 2011-2021
Table 53: Market Value for Potato Chips (Kr Million) 2011-2021
Table 54: Market Value for Potato Chips (US$ Million) 2011-2021
Table 55: Market Volume for Potato Chips (Million Kg) 2011-2021
Table 56: Market Value for Pretzels (Kr Million) 2011-2021
Table 57: Market Value for Pretzels (US$ Million) 2011-2021
Table 58: Market Volume for Pretzels (Million Kg) 2011-2021
Table 59: Market Value for Processed Snacks - by category (Kr Million) 2011-2021
Table 60: Market Value for Processed Snacks - by category (US$ Million) 2011-2021
Table 61: Market Volume for Processed Snacks - by category (Million Kg) 2011-2021
Table 62: Components of change - by Market
Table 63: Savory Snacks Sales Distribution in Denmark - by Markets (Kr Million), 2016
Table 64: Key Health & Wellness product attributes driving sales in Denmark (Kr Million)
Table 65: Key Health & Wellness consumer benefits driving sales in Denmark (Kr Million)
Table 66: Package Material (in Million pack units)
Table 67: Pack Type (in Million pack units)
Table 68: Closure Type (in Million pack units)
Table 69: Primary Outer Type (in Million pack units)
Table 70: Exchange Rates: (US$-Kr), 2011-2021
Table 71: GDP Per Capita (Kr)
Table 72: Population
Table 73: Consumer Price Index
Table 74: Age Profile (Millions of Persons)

List of Figures
Figure 1: Denmark compared to the other top four countries in Western Europe - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021
Figure 3: Per capita consumption in Denmark compared to global and Western European average, 2011-2021
Figure 4: Degree of trading up/down in the Danish Savory Snacks sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021
Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021
Figure 8: Value and volume growth analysis, Nuts and Seeds market, 2011-2021
Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021
Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021
Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021
Figure 12: Value and volume growth analysis, Processed Snacks market, 2011-2021
Figure 13: Distribution channel share, Savory Snacks, 2011-2016
Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016
Figure 15: Distribution channel share, Meat Snacks market, 2011-2016
Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016
Figure 17: Distribution channel share, Popcorn market, 2011-2016
Figure 18: Distribution channel share, Potato Chips market, 2011-2016
Figure 19: Distribution channel share, Pretzels market, 2011-2016
Figure 20: Distribution channel share, Processed Snacks market, 2011-2016
Figure 21: Leading brands in the Danish Savory Snacks sector, value and volume share, 2016
Figure 22: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016
Figure 23: Leading brands in the Nuts and Seeds market, value and volume share, 2016
Figure 24: Leading brands in the Popcorn market, value and volume share, 2016
Figure 25: Leading brands in the Potato Chips market, value and volume share, 2016
Figure 26: Leading brands in the Pretzels market, value and volume share, 2016
Figure 27: Leading brands in the Processed Snacks market, value and volume share, 2016
Figure 28: Private label penetration by markets (value terms), 2016
Figure 29: Growth analysis, private label and brands, (2011-2016)
Figure 30: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 31: Value analysis by Health & Wellness product attributes, 2016
Figure 32: Volume analysis by Health & Wellness product attributes, 2016
Figure 33: Value analysis by Health & Wellness consumer benefits, 2016
Figure 34: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 35: Leading companies in the Health & Wellness market by value, 2016 - Nuts and Seeds
Figure 36: Leading companies in the Health & Wellness market by value, 2016 - Popcorn
Figure 37: Leading companies in the Health & Wellness market by value, 2016 - Potato Chips
Figure 38: Packaging share and growth analysis by package material, 2011-2021
Figure 39: Use of package material by markets (in pack units), 2016
Figure 40: Packaging share and growth analysis by pack type, 2011-2021
Figure 41: Use of pack type by markets (in pack units), 2016
Figure 42: Packaging share and growth analysis by closure type, 2011-2021
Figure 43: Use of closure type by markets (in pack units), 2016
Figure 44: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 45: Relative comparison of countries based on PEST analysis
Figure 46: Denmark’s GDP per capita, 2011-2016
Figure 47: Population growth in Denmark, 2011-2016
Figure 48: Consumer Price Index, Denmark, 2010-2016
Figure 49: Age Profile, Denmark, 2016
Figure 50: Consumption of Savory Snacks by Gender, Denmark, 2016
Figure 51: Consumption of Savory Snacks by age, Denmark, 2016
Figure 52: Consumption of Savory Snacks by education, Denmark, 2016
Figure 53: Consumption of Savory Snacks by urbanization, Denmark, 2016
Figure 54: About
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  • Orkla Group
  • PepsiCo
  • Urtekram International A/S
  • The Kellogg Company
  • The Whole Company A / S
  • Intersnack Group GmbH & Co. KG
  • Popz holding Llc
  • The Lorenz Bahlsen Snack-World Gmbh & Co Kg
  • Nutisal
  • Paulig Group
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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