Country Profile: Savory Snacks Sector in Malaysia

  • ID: 4436503
  • Report
  • Region: Malaysia
  • 108 pages
  • GlobalData
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FEATURED COMPANIES

  • PepsiCo
  • The Kellogg Company
  • Tong Garden Co. Ltd.
  • Universal Robina
  • MORE
Country Profile: Savory Snacks Sector in Malaysia

Summary

Malaysian Savory Snacks sector accounted for a volume share of 0.16% of the global market and 0.44% of the regional (Asia-Pacific) market in 2016. The sector is expected to grow at a CAGR of 5.4% during 2016-2021. A large base of working population, increasing consumer spending, and changing lifestyle of the Malaysian consumers are driving the Savory Snacks sector.Per capita consumption stood at 0.6kg when compared to the global and Asia-Pacific levels of 2.22kg and 1.27kg, respectively, in 2016.

Processed Snacks market was the largest by value sales in 2016. Furthermore, the Pretzels market is expected to register the fastest value growth at a CAGR of 8.4% during 2016-2021 compared to Ethnic/Traditional Snacks (5.3%), Meat Snacks, Nuts and Seeds, Popcorn (4.6%), Potato Snacks, and Processed Snacks.

Health & Wellness attributes such as ‘Food Intolerance’ and ‘Naturally Healthy’ and consumer benefits such as ‘Health Management’ and ‘General Wellbeing’ are the most sought after Health & Wellness claims in the Malaysian Savory Snacks sector. Top five brands in the Savory Snacks sector accounted for 32.5% value share in 2016. Jack `N Jill is the leading brand in value terms, accounting for a share of 10.9% in 2016. Further, private label products represented 2.2% share of the value sales.

Hypermarkets & Supermarkets was the leading distribution channel, accounting for a total value share of 67.2% in 2016. It was followed by Convenience Stores and Food & Drinks Specialists.

The report "Country Profile: Savory Snacks Sector in Malaysia", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade.
  • Category coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels, and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others.
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.
Companies mentioned in this report: Universal Robina, MAMEE DOUBLE-DECKER (M) SDN. BHD., Tong Garden Co. Ltd. , The Kellogg Company, Ngan Yin Groundnut Factory Sdn. Bhd, PepsiCo, Oriental Food Industries Sdn Bhd., Mondelez International, Inc, MiaowMiaow Food Products Inc., Oriental Food Industries Sdn Bhd.

Scope
  • The Savory Snacks sector in Malaysia is forecast to grow at a CAGR of 5.4% in value terms during 2016-2021
  • Of the seven markets, Processed Snacks is the largest market in both value and volume terms in the Malaysian Savory Snacks sector
  • Hypermarkets & Supermarkets is the leading distribution channel in Malaysia , followed by Convenience Stores
  • ‘Jack `N Jill’ represented the leading brand in the Malaysian Savory Snacks sector
  • Flexible Packaging is the most commonly used package material in the Malaysian Savory Snacks sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Manufacturers can identify the opportunities to position products with H&W attributes/benefits
  • Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • PepsiCo
  • The Kellogg Company
  • Tong Garden Co. Ltd.
  • Universal Robina
  • MORE
1. Report Scope

2. Executive summary

3. Malaysia in the global and regional context
3.1. Malaysia’s share in the Global and Asia-Pacific Savory Snacks sector
3.2. Malaysia compared to other leading countries in Asia-Pacific

4. Market size analysis - Savory Snacks sector
4.1. Value and volume analysis - Savory Snacks sector in Malaysia
4.2. Per capita consumption - Malaysia compared to Asia-Pacific and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Savory Snacks sector
4.5. Growth analysis by markets

5. Market and category analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Ethnic/Traditional Snacks
5.3. Market analysis: Meat Snacks
5.4. Market analysis: Nuts and Seeds
5.5. Market analysis: Popcorn
5.6. Market analysis: Potato Chips
5.7. Market analysis: Pretzels
5.8. Market analysis: Processed Snacks

6. Distribution analysis
6.1. Distribution channel share analysis: Savory Snacks
6.2. Distribution channel share analysis: Ethnic/Traditional Snacks
6.3. Distribution channel share analysis: Meat Snacks
6.4. Distribution channel share analysis: Nuts and Seeds
6.5. Distribution channel share analysis: Popcorn
6.6. Distribution channel share analysis: Potato Chips
6.7. Distribution channel share analysis: Pretzels
6.8. Distribution channel share analysis: Processed Snacks

7. Competitive landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Brand share analysis by category
7.3.1. Nuts and Seeds
7.3.2. Popcorn
7.3.3. Processed Snacks

8. Health & Wellness analysis
8.1. Market size analysis by Health & Wellness claims
8.2. Market share analysis - Health & Wellness product attributes
8.3. Market size analysis - Health & Wellness consumer benefits
8.4. Leading companies in Malaysian Health & Wellness market

9. Packaging analysis
9.1. Packaging share and growth analysis by package material
9.2. Packaging share analysis by package material
9.3. Packaging share and growth analysis by pack type
9.4. Packaging share analysis by pack type
9.5. Packaging share and growth analysis by closure type
9.6. Packaging share analysis by closure type
9.7. Packaging share and growth analysis by primary outer type
9.8. Packaging share analysis by primary outer type

10. Macroeconomic analysis
10.1. GDP per Capita
10.2. Population and population growth
10.3. Consumer Price Index
10.4. Population breakdown by age

11. Consumergraphics
11.1. Consumption by Gender
11.2. Consumption by Age
11.3. Consumption by Education
11.4. Consumption by Degree of Urbanization

12. Methodology

13. Definitions

14. Appendix

15. About

16. Disclaimer

17. Contact

List of Tables
Table 1: Volume share of Malaysia in the global and Asia-Pacific Savory Snacks sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Per capita consumption (by markets) in Malaysia, Asia-Pacific and Global average, 2016
Table 4: Value analysis of Nuts and Seeds market by categories, 2011-2021
Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021
Table 6: Value analysis of Popcorn market by categories, 2011-2021
Table 7: Volume analysis of Popcorn market by categories, 2011-2021
Table 8: Value analysis of Processed Snacks market by categories, 2011-2021
Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021
Table 10: Brand Value and Volume - Savory Snacks sector, 2016
Table 11: Brand Value and Volume - Ethnic/Traditional Snacks market, 2016
Table 12: Brand Value and Volume - Meat Snacks market, 2016
Table 13: Brand Value and Volume - Nuts and Seeds market, 2016
Table 14: Brand Value and Volume - Popcorn market, 2016
Table 15: Brand Value and Volume - Potato Chips market, 2016
Table 16: Brand Value and Volume - Pretzels market, 2016
Table 17: Brand Value and Volume - Processed Snacks market, 2016
Table 18: Brand Value and Volume - Peanuts category, 2016
Table 19: Brand Value and Volume - Other Nuts and Seeds category, 2016
Table 20: Brand Value and Volume - Microwaveable Popcorn category, 2016
Table 21: Brand Value and Volume - Unpopped Corn category, 2016
Table 22: Brand Value and Volume - Extruded Snacks category, 2016
Table 23: Brand Value and Volume - Tortilla Chips category, 2016
Table 24: Consumption of Savory Snacks by gender and markets (Million Kg, 2016)
Table 25: Consumption of Savory Snacks by age and markets (Million Kg, 2016)
Table 26: Consumption of Savory Snacks by education and markets (Million Kg, 2016)
Table 27: Consumption of Savory Snacks by degree of urbanization and markets (Thousand Kg, 2016)
Table 28: Market Definitions
Table 29: Category Definitions
Table 30: Channel Definitions
Table 31: Health & Wellness: Product Attributes-Food Minus
Table 32: Health & Wellness: Product Attributes - Free From
Table 33: Health & Wellness: Product Attributes - Functional & Fortified
Table 34: Health & Wellness: Product Attributes - Naturally Healthy
Table 35: Health & Wellness: Product Attributes - Food Intolerance
Table 36: Health & Wellness: Consumer Benefits - Health Management
Table 37: Health & Wellness: Analysis by Consumer Benefits
Table 38: Health & Wellness: Consumer Benefits - Performance
Table 39: Market Value for Ethnic/Traditional Snacks (RM Million), 2011-2021
Table 40: Market Value for Ethnic/Traditional Snacks (US$ Million), 2011-2021
Table 41: Market Volume for Ethnic/Traditional Snacks (Million Kg), 2011-2021
Table 42: Market Value for Meat Snacks (RM Million), 2011-2021
Table 43: Market Value for Meat Snacks (US$ Million), 2011-2021
Table 44: Market Volume for Meat Snacks (Thousand Kg), 2011-2021
Table 45: Market Value for Nuts and Seeds - by category (RM Million), 2011-2021
Table 46: Market Value for Nuts and Seeds - by category (US$ Million), 2011-2021
Table 47: Market Volume for Nuts and Seeds - by category (Million Kg), 2011-2021
Table 48: Market Value for Popcorn - by category (RM Million), 2011-2021
Table 49: Market Value for Popcorn - by category (US$ Million), 2011-2021
Table 50: Market Volume for Popcorn - by category (Million Kg), 2011-2021
Table 51: Market Value for Potato Chips (RM Million), 2011-2021
Table 52: Market Value for Potato Chips (US$ Million), 2011-2021
Table 53: Market Volume for Potato Chips (Million Kg), 2011-2021
Table 54: Market Value for Pretzels (RM Million), 2011-2021
Table 55: Market Value for Pretzels (US$ Million), 2011-2021
Table 56: Market Volume for Pretzels (Million Kg), 2011-2021
Table 57: Market Value for Processed Snacks - by category (RM Million), 2011-2021
Table 58: Market Value for Processed Snacks - by category (US$ Million), 2011-2021
Table 59: Market Volume for Processed Snacks - by category (Million Kg), 2011-2021
Table 60: Components of change - by Market, 2015-2016
Table 61: Savory Snacks Sales Distribution in Malaysia - by Markets (RM Million), 2016
Table 62: Key Health & Wellness product attributes driving sales in Malaysia (RM Million)
Table 63: Key Health & Wellness consumer benefits driving sales in Malaysia (RM Million)
Table 64: Package Material (in Million pack units)
Table 65: Pack Type (in Million pack units)
Table 66: Closure Type (in Million pack units)
Table 67: Primary Outer Type (in Million pack units)
Table 68: Exchange Rates: (US$-RM), 2011-2021
Table 69: GDP Per Capita (RM), 2011-2021
Table 70: Population, 2011-2021
Table 71: Consumer Price Index, 2011-2021
Table 72: Age Profile (in Millions), 2016

List of Figures
Figure 1: Malaysia compared to the other top four countries in Asia-Pacific - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021
Figure 3: Per capita consumption in Malaysia compared to global and Asia-Pacific average, 2011-2021
Figure 4: Degree of trading up/down in the Malaysian Savory Snacks sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021
Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021
Figure 8: Value and volume growth analysis, Nuts and Seeds market, 2011-2021
Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021
Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021
Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021
Figure 12: Value and volume growth analysis, Processed Snacks market, 2011-2021
Figure 13: Distribution channel share, Savory Snacks, 2011-2016
Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016
Figure 15: Distribution channel share, Meat Snacks market, 2011-2016
Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016
Figure 17: Distribution channel share, Popcorn market, 2011-2016
Figure 18: Distribution channel share, Potato Chips market, 2011-2016
Figure 19: Distribution channel share, Pretzels market, 2011-2016
Figure 20: Distribution channel share, Processed Snacks market, 2011-2016
Figure 21: Leading brands in the Malaysian Savory Snacks sector, value and volume share, 2016
Figure 22: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016
Figure 23: Leading brands in the Meat Snacks market, value and volume share, 2016
Figure 24: Leading brands in the Nuts and Seeds market, value and volume share, 2016
Figure 25: Leading brands in the Popcorn market, value and volume share, 2016
Figure 26: Leading brands in the Potato Chips market, value and volume share, 2016
Figure 27: Leading brands in the Pretzels market, value and volume share, 2016
Figure 28: Leading brands in the Processed Snacks market, value and volume share, 2016
Figure 29: Value of Health & Wellness claims by market, US$ million, 2016-2021
Figure 30: Value analysis by Health & Wellness product attributes, 2016
Figure 31: Volume analysis by Health & Wellness product attributes, 2016
Figure 32: Value analysis by Health & Wellness consumer benefits, 2016
Figure 33: Volume analysis by Health & Wellness consumer benefits, 2016
Figure 34: Leading companies in the Health & Wellness market by value, 2016 - Nuts and Seeds
Figure 35: Packaging share and growth analysis by package material, 2011-2021
Figure 36: Use of package material by markets (in pack units), 2016
Figure 37: Packaging share and growth analysis by pack type, 2011-2021
Figure 38: Use of pack type by markets (in pack units), 2016
Figure 39: Packaging share and growth analysis by closure type, 2011-2021
Figure 40: Use of closure type by markets (in pack units), 2016
Figure 41: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 42: Use of primary outer type by markets (in pack units), 2016
Figure 43: Relative comparison of countries based on PEST analysis
Figure 44: Malaysia’s GDP per capita, 2011-2016
Figure 45: Population growth in Malaysia, 2011-2016
Figure 46: Consumer Price Index, Malaysia, 2010-2016
Figure 47: Age Profile, Malaysia, 2016
Figure 48: Consumption of Savory Snacks by gender, Malaysia, 2016
Figure 49: Consumption of Savory Snacks by age, Malaysia, 2016
Figure 50: Consumption of Savory Snacksby education, Malaysia, 2016
Figure 51: Consumption of Savory Snacks by degree of urbanization, Malaysia, 2016
Figure 52: About
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  • Universal Robina
  • MAMEE DOUBLE-DECKER (M) SDN. BHD.
  • Tong Garden Co. Ltd.
  • The Kellogg Company
  • Ngan Yin Groundnut Factory Sdn. Bhd
  • PepsiCo
  • Oriental Food Industries Sdn Bhd.
  • Mondelez International Inc
  • Miaow Miaow Food Products Inc.
  • Oriental Food Industries Sdn Bhd.
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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