Top Growth Opportunities: Confectionery in Malaysia

  • ID: 4436763
  • Report
  • Region: Malaysia
  • 105 pages
  • GlobalData
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  • 7-Eleven
  • Cold Storage
  • Hemelzs
  • Laco Choco
  • Nestle
  • Tesco
  • MORE
Top Growth Opportunities: Confectionery in Malaysia


Malaysia is one of the smallest confectionery markets globally in value terms; the market is expected to record a substantial growth at a CAGR of 6.7% during 2016-2021. This growth is stimulated by a magnitude of social and economic motivators, including rising household income and enhanced business environment. Despite being heavily dominated by natural resources and facing the global financial crisis, GDP is predicted to rise to 4.9% for 2017.

The US’s recent decision to withdraw from the TPP agreement will likely lead to a deterioration in diplomatic relations between the US and Malaysia and threatens domestic exports. Less than 1% of Malaysia lives in extreme poverty; from 2009 to 2014 the real average income for those living in extreme poverty grew by 11.9% per year. Income growth and efforts to diversify the economy has ultimately helped boost consumer confidence, thus creating opportunities for producers.

Among the top ten countries, the per capita expenditure of Malaysia in the confectionery market is the lowest in US$ terms. The per capita expenditure on confectionery products in US$ terms declined at a CAGR of 4.7% in the last five years. However, it is expected to rebound and grow at a CAGR of 5.3% during 2016-2021.

A growing number of consumers, especially the young population with higher disposable income, and changing lifestyles due to influence of western culture are driving the demand for confectionery products in Malaysia. Moreover, consumers are looking for conveniently packed single-serve food options that can be consumed on-the-go.

The report "Top Growth Opportunities: Confectionery in Malaysia", provides recommended actions and detailed analysis of how to target the best growth opportunities for confectionery producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of confectionery food markets in Malaysia through our detailed and robust data, expert insight, and case studies.

In depth this report access to:
  • Key consumer demographic groups driving consumption within the Malaysian market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Malaysia supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: Giant, Tesco, AEON, Cold Storage, 7-Eleven, KK Mart, Tesco Express, Jaya Grocer, Village Grocer, Sam Grocer, Mondelez, Mars, Nestle, Theo Dark, Tic Tac, Thai Jintan, Laco Choco, Hemelzs, Goody Good Stuff, Cadbury, Stork

  • Malaysia's confectionery market is one of the smallest globally, albeit is worth an excess of US$279.9 million.
  • Despite the country's dependency on natural resources and weakened political ties, Malaysia's confectionery market is expected to record high growth of 6.7% over the next five years.
  • Confectionery consumption is centered around premiumization; spurred on by Western tastes and higher incomes, consumers desire well-travelled offerings which tend to symbolize wealth.
  • Growth over the 2016-2021 will be mostly driven by the chocolate category; chocolate countlines reveal key opportunities, being the highest value sub-category, whilst boxed chocolate record the second highest value.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Malaysia's confectionery consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the confectionery sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
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  • 7-Eleven
  • Cold Storage
  • Hemelzs
  • Laco Choco
  • Nestle
  • Tesco
  • MORE
1. Introducing a top growth market for Confectionery
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Confectionery retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Key consumers trends
Consumer groups
Key Health & Wellness trends
Penetration of Health and Wellness claims by category
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix

List of Tables
Visualization of 10 countries growth opportunities
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2021
Private label penetration and CAGR, 2011-2021
Cumulative value share by brand, 2016
Penetration of Health and Wellness claims by category, 2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Note: Product cover images may vary from those shown
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  • Giant
  • Tesco
  • AEON
  • Cold Storage
  • 7-Eleven
  • KK Mart
  • Tesco Express
  • Jaya Grocer
  • Village Grocer
  • Sam Grocer
  • Mondelez
  • Mars
  • Nestle
  • Theo Dark
  • Tic Tac
  • Thai Jintan
  • Laco Choco
  • Hemelzs
  • Goody Good Stuff
  • Cadbury
  • Stork
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown