North America B2C E-Commerce Market 2017 - Product Image

North America B2C E-Commerce Market 2017

  • ID: 4436802
  • Report
  • Region: America, North America, United States
  • 88 pages
  • yStats GmbH & Co. KG
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North American Retailers Innovate to Survive and Grow in Amazon Era, Says New Report

FEATURED COMPANIES

  • Amazon.com Inc
  • Apple Inc.
  • Best Buy Co. Inc.
  • Costco Wholesale Corp.
  • eBay Inc
  • Home Depot Inc.
  • MORE

The North America region will continue to trail Asia in B2C E-Commerce sales and the online share of total retail sales, as sources cited in the report project growth in Asia to outpace the double-digit growth in North America. Retailers in the region count on market trends and innovations such as shopping via virtual assistants and chatbots, click and collect, and mobile shopping to drive continued growth of B2C E-Commerce in this mature market.

Online sales growth surpasses growth rates for total retail sales in both major economies in the region with Amazon.com capturing nearly a third of online sales in the USA, forcing traditional retailers to look to E-Commerce for future growth. Walmart, for example, has recently invested heavily in online marketplace offerings and improvement of delivery options. Online marketplace eBay has introduced an innovation allowing shoppers to upload a photo from a smartphone to shop for similar items. However, sources cited in the yStats.com report suggest that innovations such as voice enabled shopping via Alexa and the growth of Prime Membership will permit Amazon to expand its lead in B2C E-Commerce.

Canadian online retail sales are also dominated by Amazon, with cross-border shopping from the USA as well as through Amazon.ca characterizing E-Commerce in Canada. The yStats.com report cites research reflecting that about half of shoppers in Canada visit an Amazon web page at least once a month, and likewise, more than half of Canadian shoppers make purchases cross-border. However, traditional retailers in Canada are also increasing their online offerings, encouraging behaviors such as seeing a product in-store before online purchase, or research online before purchase in-store.

Key Questions Answered

  • What is the size and the growth projections for B2C E-Commerce sales in the USA and Canada?
  • Which important market trends affect the development of online retail in North America?
  • Who are leading market players in North American B2C E-Commerce?
  • Which product categories are purchased by U.S. and Canadian online shoppers the most?
  • What are the preferred payment and delivery options of North American online shoppers?
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FEATURED COMPANIES

  • Amazon.com Inc
  • Apple Inc.
  • Best Buy Co. Inc.
  • Costco Wholesale Corp.
  • eBay Inc
  • Home Depot Inc.
  • MORE

1. Management Summary

2. Regional
Breakdown of Global B2C E-Commerce Sales by Region, in %, incl. North America, 2016 & 2021f
Global B2C E-Commerce Sales, in USD billion, B2C E-Commerce Share of Total Retail Sales, in %, and CAGR, in %, by Region, incl. North America, 2011, 2016 & 2021f
Online Travel Sales in North America, in USD billion, and Year-on-Year Change, in %, 2016-2021f
Retail E-Commerce Sales, in USD billion, Year-on-Year Change, in %, and Share of Total Retail Sales, in %, by Canada and the USA, 2016 - 2020f
Share of Consumers Shopping Online At Least Monthly, in % of Consumers, by Canada and the USA, 2016
Average Annual Online Spending per Shopper, in CAD, by Canada and USA, 2016
Overview of Aggregate Website Draw and Sales Conversion Rates for Leading Canadian Retail Websites and Leading U.S. Retail Websites, by Selected Product Categories, 2016 
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by Canada and the USA, October 2016

3. USA
3.1. Overview
B2C E-Commerce Market Overview, November 2017

3.2. Trends
Smartphone Penetration, in % of Adults, by Age Group and Total, November 2016
Mobile Shopper Penetration, in % of Online Shoppers Who Use Smartphone, Q1 2016 & Q1 2017
M-Commerce Sales, in USD billion, and Share of Total Retail E-Commerce Sales, in %, 2017f & 2021f
Product Categories Purchased via Smartphone, in % of Mobile Shoppers, October 2016
Preference for Apps and Mobile Websites When Performing Shopping-Related Activities via Smartphone, in % of Mobile Shoppers, October 2016
Breakdown of Channels Preferred for Doing Most of Shopping for Non-Grocery Items, by Mobile, Online and In-Store, in % of Consumers, by Age Group, March 2017
Breakdown of Search and Purchase Channels Used, in % of Online Shoppers, Q1 2017
Awareness and Usage of Emerging Technologies in Shopping, in % of Consumers, July 2017
Top Uses of Voice-Activated Virtual Assistance Devices, in % of Users, by Gender, April 2017
Perceived Influence of Voice-Activated Virtual Assistance Devices on Shopping Behavior, in % of Users, by Gender, April 2017
Breakdown of Likelihood of Purchasing Products/Services from Brands Using a Chatbot, in % of Millennial Internet Users, December 2016
Breakdown of Attitude to Cross-Border Online Shopping, in % of Online Shoppers in the USA, and Breakdown of Time of the Last Cross-Border Purchase, in % of Cross-Border Online Shoppers, 2016
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA, October 2016
Breakdown of the Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in the USA, October 2016

3.3. Sales & Shares
Total Retail Sales and E-Commerce Sales, in USD million, E-Commerce Share of Total Retail Sales, in %, and Change from Same Quarter a Year Ago, in %, Q1 2014 - Q2 2017
B2C E-Commerce Sales Forecasts, in USD billion, and CAGR, in %, by Six Comparative Estimates, 2016 – 2021f & 2027f
B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2016 – 2022f & 2027f

3.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Online Shopper Penetration, in % of Internet Users, 2016
Online and Mobile Shopper Penetration, in % of Internet Users, by Age Group, by Online and Mobile, October 2016

3.5. Product
Breakdown of Retail E-Commerce Sales by Product Category, in %, 2017f
Retail E-Commerce Sales Growth Rate by Product Category, in %, 2016 - 2021f
Breakdown of Preference for Buying Selected Product Categories by Online and In-Store, in % of Consumers, March 2017
B2C E-Commerce’s Share of Total Retail Sales by Selected Product Categories, in %, 2011, 2016 & 2021f
Breakdown of Channels Used to Purchase Selected Product Categories, in % of Consumers, July 2017

3.6. Payment
Payment Methods Perceived as Safest for In-Store and Online Purchases, in % of Consumers, 2016
Digital and Mobile Payment Methods Used, in % of Online Shoppers, by Generation Y and Generation Z, March 2017

3.7. Delivery
Breakdown of E-Commerce Parcel Delivery Market by Players, in % and in USD billion, 2016e
Top Reasons for Shopping Cart Abandonment, in % of Online Shoppers, Q4 2016
Top Reasons To Buy From Marketplaces Instead of a Retailer, incl. Shipping, in % of Online Shoppers, Q1 2017

3.8. Players
B2C E-Commerce Players Overview, November 2017
Amazon’s Market Share, in % of B2C E-Commerce Sales and Total Retail Sales, 2016
Top 10 Publicly Traded Companies by Retail E-Commerce Market Share*, in %, 2016 & 2017f
Number of Unique Monthly Visitors of Retail Sites of Amazon, Kroger, Target and Walmart, in millions, and Intersection of Visitors, in %, October 2017
Breakdown of Frequency of Shopping on Amazon, in %, and Share of Primary Household Shoppers Who Are Amazon Prime Members by Age Group, in %, March 2017
Breakdown of the Likelihood of Trying Amazon Go, in % of Consumers, by Gender, Age Group and Total, December 2016
Top 10 Online Retailers Ranked by Global E-Commerce Sales, in USD billion, 2016

4. Canada
4.1. Overview
B2C E-Commerce Market Overview, November 2017

4.2. Trends
Devices Used to Access the Internet, in % of Internet users, 2016  & 2017
Devices Used to Make Purchases Online, in % of Online Shoppers, 2016  & 2017
Product Categories Purchased via Mobile Devices, in % of Mobile Shoppers, October 2016
Breakdown of Frequency of Showrooming and Webrooming, in % of Online Shoppers, March 2017
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Canada, March 2016
Top 3 Regions/Countries Purchased From, in % of Cross-Border Online Shoppers in Canada, March 2016

4.3. Sales & Shares
Monthly Retail E-Commerce Sales Compared to Total Retail Sales and Sales of E-Commerce and Mail Order Houses, in CAD million, Jan - Dec 2016 & Jan - Aug 2017
B2C E-Commerce Share of Monthly Total Retail Sales, in %, Jan - Dec 2016 & Jan - Aug 2017
Retail E-Commerce Sales, in CAD billion, and Share of Total Retail Sales, in %, 2015-2020f

4.4. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2016
Online Shopper Penetration, in % of Internet Users, March 2017
Breakdown of the Number of Online Purchases Made per Year, in % of Online Shoppers, March 2016

4.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
Product Categories Purchased Online, in % of Online Shoppers, and Average Basket Spending per Category, in CAD, March 2016

4.6. Payment
Top 3 Payment Methods Preferred in E-Commerce, in % of Respondents, March 2017
Share of Internet Users Who Store Personal Credit Card Information with a Mobile App or E-Commerce Site, in %, by Age Group, April 2017

4.7. Delivery
Delivery Methods Used in E-Commerce, by Selected Product Categories, in % of Online Shoppers, 2016
Share of Online Shoppers Who Received Free Shipping on Their Last Purchase, in %, 2016

4.8. Players
B2C E-Commerce Players Overview, November 2017
Top 20 Retailers by E-Commerce Sales, in CAD million, 2016
Overview of Website Draw and Sales Conversion Rates for Amazon.ca and Aggregate for Canadian Incumbents, by Selected Product Categories, 2016 
Top 10 Retail Sites by Unique Visitors, in millions, February 2017

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  • Amazon.com Inc
  • Apple Inc.
  • Best Buy Co. Inc.
  • Canadian Tire Corporation Ltd
  • Costco Wholesale Corp.
  • eBay Inc
  • Home Depot Inc.
  • Hudson’s Bay Co.
  • Wal-Mart Stores Inc.
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