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‘Connected' Packaging & Labels & The Internet of Things

  • ID: 4436821
  • Report
  • March 2017
  • Region: Global, Global
  • 375 Pages
  • Vandagraf International Limited
1 of 4


  • Android
  • Apple
  • eAgile Inc.
  • ElectroMarin (EM)
  • Huayuan
  • Marks & Spencer
  • MORE

Structure of the Report

For ease of navigation this comprehensive 375 page report has been divided into 2 Volumes and 4 Parts as follows:

Volume 1 (107 pages)
Part I - Internet of Things (IoT) - Technology Overview & Trends
Part II - Applications Areas for Connected Packaging & Labels

Volume 2 (268 pages)
Part III - Analysis of End User Vertical Markets
Part IV - Summary of Market Sizing & Forecasts.


In an ideal World, one may envisage the widespread use of a single IoT platform (radio-electronic devices) embedded in item level packaging/labels that can perform a broad range of functions to provide multiple benefits. Thus providing multiple potential revenue & value streams for brand owners and also retailers. By factoring in multiple benefits, the business case (ROI) for adopting such devices can become much more robust & compelling for brand owners. And this has the potential to create a ‘virtuous circle’ of benefits with additional economies of scale & falling device costs leading to snow-balling sales volumes of such ‘radio-electronic’ devices.

Key Drivers - Convergence of Major Technologies - Tipping Point

Recent technology developments have been resulting in a marked uplift in the industry’s prospects of radio/electronic ‘gateway’ devices.

Although the concept is not entirely new, cost effectiveness is now set to become a realistic prospect and a major ‘tipping point’ in the overall viability of this concept is fast approaching.

The scene is now set to open up a treasure trove of multiple value-added functionalities & benefits, driven by:

  • The growth of the Internet of Things (IoT) enabled item level packaging & labels with unique IDs that can open direct ‘Gateways’ to the Internet is gathering momentum. And this is opening up a whole raft of interactive possibilities for brand owners & retailers as well as consumers
  • The reality & prospects of substantially lower unit cost ‘radio-electronic’ devices thanks to the imminent commercialisation of printed electronics is set to bring huge changes across the industry (some estimates see an 80% reduction in cost per IoT platform (radio-electronic device) for on-pack/on-label applications
  • New generation dual frequency ‘combi’ inlays (NFC + UHF) which enable ‘radio-electronic’ devices to meet both short and long range read requirements. This will dramatically increases the number of functionalities that can be achieved with a single on-label ‘radio-electronic’ device
  • Such inlays will be smart phone readable as well as by dedicated mobile readers and static readers (e.g.: tunnel readers). This is fast becoming a commercial reality with several major device providers launching such devices. The viability of NFC enabled smart phones to read NFC tags already well established today. And current development work will soon make viable UHF enabled smart phones to read UHF RFID tags. This will of course yet further reinforce the already powerful multi-functionality business case.
  • All this is under-pinned by Big Data & Analytics with all the benefits that this capability brings.

Scope - Enabling IoT Sensor Platforms & Other Technologies

In the context of this Report, the term ‘radio-electronic devices’ covers various types of IoT sensor platforms that can provide connectivity:

  • Chip-based Radio Frequency Identification (RFID) Devices
  • Near Field Communication (NFC) & Smart Phone Readable
  • Ultra-High Frequency (UHF) RFID Chip-based Tags
  • Combination NFC/UHF Devices
  • Hybrid multi-functional RFID/EAS
  • Printed Electronics Components & Devices: these promise cheaper memory & logic for fully printable, ultra-low cost RFID devices
  • Touch-activated Devices: for use on smart phones with touch screens.
Note: Product cover images may vary from those shown
2 of 4


  • Android
  • Apple
  • eAgile Inc.
  • ElectroMarin (EM)
  • Huayuan
  • Marks & Spencer
  • MORE
  • Introduction
  • Some Historical Background
  • Connected & Smart Packaging & Labels
  • Aim of the Report
  • Structure of the Report
  • Report Scope
  • Report Scope - Enabling IoT Sensor Platforms & Other Technologies
  • Report Scope - Market Opportunities - Early Adopters & Followers
  • Report Scope - Packaging & Label Functions - IoT Sensor Platforms
  • Competing Optical Technology Platforms
  • Read Range Considerations & Types of Application - RFID/NFC
  • Security Considerations

Part I Internet of Things (IoT) - Technology Overview & Trends
1.1 The IoT & Connected Packaging/Labels
1.1.1 Business Value - IoT Solutions
1.1.2 IoT Connectivity & Intrinsic Authentication
1.1.3 IoT Platforms & Big Data
1.1.4 The Insatiable Market Demand for Data Intrinsic ID Layer On-Pack IoT Platform Layer Off-Pack Cloud Layer
1.1.5 The Retail IoT
1.1 IoT Sensor Platforms
1.2.1 Near Field Communication (NFC) IoT Sensor Platforms

  • Crypto RFID/NFC Tags - Secure/Unclonable
  • NFC ‘Tap’ Technology - Connecting to Additional Online Content
  • Apple iOS Devices vs Android
  • NFC-based Time Temperature IoT Sensor Platforms
  • SecureRF - LIME Tag™ - Group Theoretic Cryptographic Engine - Veridify™

1.2.2. Ultra-High Frequency (UHF) RFID Chip-based Sensor Platforms
1.2.3. Combination NFC/UHF Sensor Platforms

  • ElectroMarin (EM) - Swatch - EM4423 Dual UHF/NFC chip
  • Huayuan
  • Smartrac - Web DF Inlays
  • eAgile Inc. - Dual Wing

1.2.4. Other Multi-Functional IoT Sensor Platforms
1.2.5. The Printed Electronic Promise for Low Cost IoT Sensor Platforms

  • Printed Electronics - Types of Application
  • Massive Savings set to Trigger Long Awaited ‘Tipping Point’ in the Market
  • Moore’s Law - The IoT for Everyday Objects - Including Packaging/Labels
  • IoT Sensor Platform Cost Breakdown - Conventional versus Printed Electronics
  • Printed Electronics - Processes, Technologies & Substrates

1.2.6. Read Range Considerations & Types of Application

  • Fields of Application - Short, Long & Extended Range RFID

1.3. Optical Codes vs RFID/NFC IoT Platforms
1.3.1. Substitution or Co-existence - Radio-electronic vs Optical
1.3.2. Radio/Electronic vs. Optical Platforms - Technology Options
1.3.3. Print Quality Requirements for 2D/QR Codes
1.3.4. Digital Watermarking Embedded in Print
1.3.5. Mass Customisation/Mass Serialisation & Encryption
1.3.6. Digital Printing - The Key to Printing Unique IDs on Packaging/Labels
1.4. Big Data - An Overview
1.4.1. Global Data Storage Capacity Requirements
1.4.2. Main Components of a Big Data Ecosystem
1.4.3. Big Data and the Internet of Things (IoT) - Working Together
1.4.4. Big Data in Retail
1.4.5. Big Data in Healthcare
1.5. Data Analytics - An Overview
1.5.1. Unstructured Data Types
1.5.2. Using Analytics for the Optimization of Marketing
1.5.3. Digital Analytics
1.5.4. Analytics - Some Potential Dangers

Part II Applications Areas for Connected Packaging & Labels

  • In an Ideal World?

2.1. Packaging/Label Applications for IoT Sensor Platforms

  • Sensor Function - An Exception

2.2. Consumer Engagement & Mobile Marketing
2.2.1. The Toolbox for Consumer Engagement & Mobile Marketing
2.2.2 Interactive Experiences, Content, Triggering Mechanisms & Codes
2.2.3 Innovations in Interactive Consumer Engagement & Mobile Marketing

  • Digital Coupons for Mobile
  • In-Game Mobile Marketing
  • Analytics & Metrics - Measuring the Effectiveness of Mobile Marketing
  • Measuring Response Rate Metrics
  • Aligning Consumer Engagement & Mobile Marketing with Social Media
  • Consumer Engagement with an Iterative Feedback Loop
  • Trends in Social Media Marketing
  • Emerging Functionality in Omni-channel Management & Distribution
  • Implementation of an Omni-Channel Distribution System with RFID
  • Omni-Channel Focus
  • Bricks & Mortar Stores - Responding to the Online Threat
  • Options for Retailers
  • New Generation Retail Technology
  • Smartphones - A Key Role to Play in the Future of Retail

2.3. Track & Trace/Mass Serialisation
2.3.1. Methods of Reading Serialisation Numbers

  • Serialisation versus Randomisation
  • Encryption
  • Random Encrypted Numbers - No Database Required
  • 2D Barcode Serialisation Systems
  • ‘Real Estate’ Limitations
  • Invisible Barcodes

2.3.2. Trends - Track & Trace/Mass Serialisation/Coding

  • Types of Track & Trace/Mass Serialisation/Coding Systems
  • Requirements for Mass Serialisation

2.3.3. Digital Printing is set to Transform Mass Serialisation

  • Digital Printing (Black & White/Full Colour) & Mass Serialisation
  • Digital Printing - Features that can be generated
  • Analysis of Track & Trace Products Used for Authentication and Identification

2.3.4. Product Serialisation & Traceability Mandates - Pharmaceuticals

  • Case Study - The EU Falsified Medicines Directive
  • Technology Issues - Carriers of Serialisation - Printed codes vs NFC

2.3.5 Product Recall Management
2.4. Retail Inventory Management - UHF RFID
2.4.1. Large Apparel Retailers, Wholesalers See Sharp Rise in RFID Adoption, ROI
2.4.2. Primarily UHF for Apparel Applications

  • Case Study - Zara - Fast Fashion - Huge RFID Rollout in Retail Stores
  • Case Study - UK Retailer Marks & Spencer extends RFID to Full Range of Products
  • Form Factors for NFC/RFID Device Carriers - Apparel
  • Woven Labels with Integrated RFID and/or EAS Tags

2.5. Brand Protection & Product Authentication
2.5.1. Multiple Points of Entry to Supply Chains
2.5.2. RFID for Authentication Exists
2.5.3. Smartphone Enabled Brand Protection

2.5.4. Consumer Enabled Product Authentication with Smartphone

  • Multiple Readings of a Single Code

2.5.5 Some Other types of Product Crime

  • Parallel Trading, Grey Markets and Diversion
  • Unauthorised Distribution, Back Door Trading and Over-runs
  • Returns & Warranty Fraud

2.6. Tamper Evidence
2.6.1. Types of Tampering

  • Food Tampering
  • Dilution, Substitution Refilling & Re-marking

2.6.2. Tamper Evident Packaging

  • Case Study - Tamper Evident & Non-refillable Closures with NFC
  • Development of Cost-Effective Electronic Tamper Evidence in Packaging

2.7. EAS - Anti Theft

2.7.1. EAS as an Integrated Function Embedded in an RFID Tag

  • Case Study - Combined RFID/EAS Tags - Decathlon & River Island

2.8. Location Based Data/GPS

2.8.1. Location Based Mobile Proximity Marketing

  • Location Based Data Gathering in Outlet Stores & Shopping Malls

2.8.2. Location Based Data Analytics for Brand Protection - Digital Watermarking
2.8.3. Location Based Data Analytics in the Supply Chain & Stock Control
2.9. Product Quality Assurance - Sensors
2.9.1. Sensors & Actuators for Product Quality
2.9.2. A Clear Need for Suitable Low Cost Sensors - A Barrier to Progress
2.9.3. Smart/Intelligent Labels
2.9.4. Freshness - Shelf-Life
2.9.5. Extending Shelf Life with Connected Packaging/Labels
2.9.6. Product Quality Indicators

  • Forecast Evolution of Date Code Technologies
  • Time Temperature Indicators (TTI’s) & Monitors
  • Food Quality Indicators (FQIs)
  • Moisture & Oxygen Control
  • Modified Atmosphere Packaging/Modified Humidity Packaging
  • Shock & Vibration Detectors

2.9.7. Cold Chain - An Area of Special Interest

  • RFID Sensor Packaging/Labels in the Cold Chain - Food Sector

2.10. Other Types of Applications
2.10.1. RFID Enabled Patient Care
2.10.2. Digital Tax Stamps

Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Android
  • Apple
  • eAgile Inc.
  • ElectroMarin (EM)
  • Huayuan
  • Marks & Spencer
  • River Island
  • Smartrac
  • Zara
Note: Product cover images may vary from those shown