Premium Wiper Blades Offer High Growth in North America, Forecast to 2023

  • ID: 4437011
  • Report
  • Region: North America, United States
  • 87 pages
  • Frost & Sullivan
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The Obsolescence of Conventional Wiper Blades is Funneling Demand into New Product Lines

FEATURED COMPANIES

  • Alpena/Marklyn
  • BOSCH
  • ITW Global Brands
  • Old World Industries
  • Pylon Manufacturing
  • Roberk
  • MORE

The North American wiper blades aftermarket is experiencing a major shift in demand from conventional to beam and hybrid product types, offering significant growth potential for suppliers that can properly position their products with distributors and consumers. The total wiper blades aftermarket will rise from approximately $883.5 million in 2016 to an estimated $1.04 billion in 2023; however, growth rates will be significantly higher in the beam and the hybrid segments. Frost & Sullivan bases its analysis of the North American wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends. Where applicable, the study makes comparisons to Frost & Sullivan’s previous research covering wiper blades to help identify recent trends.

Research Scope:

The research presents the current market size for the 6 product segments, namely:

- Conventional blades

- Beam blades

- Hybrid blades

- Rear blades

- Winter blades

- Specialty blades Unit shipment and revenue are presented where the product enters one of the tracked distribution channels, which include auto parts retailers, mass merchants, warehouse distributors, dealers, and online sellers.

The study also estimates market shares for the top suppliers: Bosch Auto Parts, ITW Global Brands, Trico Products, Federal-Mogul, and Pylon Manufacturing. It also identifies the major growth opportunities and trends, including private labeling, brand licensing, direct importing, and joint ventures. The new wiper blades introduced by automakers over the last decade strongly impact the products sold in the aftermarket, which covers all replacements. In addition, wiper blade replacement remains one of the most under-performed vehicle maintenance services, suggesting a large, hidden, and unmet market need. The base year for the study is 2016, with historical data presented from 2014 to 2016 and forecasts covering the 2017-2023 period. The geographic scope includes the United States and Canada. The vehicle scope includes passenger cars and light trucks. 

Key Questions This Study Will Answer:

  • What is the market size in units shipped and revenue? By how much will the market grow over the forecast period?
  • Which product segments will drive growth and offer new opportunities to suppliers?
  • Which distribution channels account for the most sales? How is the changing customer behavior affecting the growth outlook of various distributors?
  • How is pricing for wiper blades changing? What are the factors that influence pricing?
  • Which suppliers are poised for market share growth over the short term?
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Alpena/Marklyn
  • BOSCH
  • ITW Global Brands
  • Old World Industries
  • Pylon Manufacturing
  • Roberk
  • MORE

1. Executive Summary

  • Key Findings
  • Executive Summary—Market Engineering Measurements
  • Total Market Unit Shipment and Revenue Forecast

2. Research Scope

3. Definitions and Segmentation

  • Product Segmentation
  • Product Definitions
  • Market Definitions
  • Vehicle Segmentation

4. Forecasts and Trends—Total Wiper Blades Aftermarket

  • Total Wiper Blades Aftermarket—Unit Shipment and Revenue Forecast
  • Unit Shipment and Revenue Forecast Discussion
  • Percent of Revenue by Product Type
  • Percent of Revenue by Product Type Discussion
  • Pricing Analysis
  • Pricing Analysis Discussion
  • Percent of Revenue by Distribution Channel
  • Percent of Revenue by Distribution Channel Discussion
  • Competitive Analysis—Market Share
  • Competitive Analysis—Market Share Discussion

5. Growth Opportunities and Companies to Action

  • Growth Opportunity 1—Private Labeling
  • Growth Opportunity 2—Brand Licensing
  • Growth Opportunity 3—Direct Importing
  • Growth Opportunity 4—Focus on Premium Products
  • Growth Opportunity 5—Joint Ventures
  • Strategic Imperatives for Automotive Aftermarket Wiper Blade Suppliers

6. Conventional Wiper Blades Aftermarket

  • Conventional Blades—Unit Shipment and Revenue Forecast
  • Conventional Blades—Unit Shipment and Revenue Forecast Discussion
  • Pricing Analysis
  • Pricing Analysis Discussion
  • Percent of Revenue by Distribution Channel
  • Percent of Revenue by Distribution Channel Discussion
  • Competitive Analysis—Market Share
  • Competitive Analysis—Market Share Discussion

7. Beam Wiper Blades Aftermarket

  • Beam Blades—Unit Shipment and Revenue Forecast
  • Beam Blades—Unit Shipment and Revenue Forecast Discussion
  • Pricing Analysis
  • Pricing Analysis Discussion
  • Percent of Revenue by Distribution Channel
  • Percent of Revenue by Distribution Channel Discussion
  • Competitive Analysis—Market Share
  • Competitive Analysis—Market Share Discussion

8. Hybrid Wiper Blades Aftermarket

  • Hybrid Blades—Unit Shipment and Revenue Forecast
  • Hybrid Blades—Unit Shipment and Revenue Forecast Discussion
  • Pricing Analysis
  • Pricing Analysis Discussion
  • Percent of Revenue by Distribution Channel
  • Percent of Revenue by Distribution Channel Discussion
  • Competitive Analysis—Market Share
  • Competitive Analysis—Market Share Discussion

9. Rear Wiper Blades Aftermarket

  • Rear Wiper Blades Aftermarket
  • Rear Blades—Unit Shipment and Revenue Forecast
  • Pricing Analysis
  • Competitive Analysis—Market Share
  • Rear Wiper Blades Aftermarket Discussion

10. Winter Wiper Blades Aftermarket

  • Winter Blades—Unit Shipment and Revenue Forecast
  • Pricing Analysis
  • Competitive Analysis—Market Share
  • Winter Wiper Blades Aftermarket Discussion

11. Specialty Wiper Blades Aftermarket

  • Specialty Blades—Unit Shipment and Revenue Forecast
  • Pricing Analysis
  • Competitive Analysis—Market Share
  • Specialty Wiper Blades Aftermarket Discussion
Note: Product cover images may vary from those shown
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  • Alpena/Marklyn
  • Auto Parts
  • BOSCH
  • DENSO
  • ITW Global Brands
  • JAMAK
  • Old World Industries
  • PIAA
  • Pylon Manufacturing
  • Rally Manufacturing
  • Roberk
  • Saver Automotive Products(Goodyear)
  • Tridon Australia
  • Winplus North America
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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