Strengthening consumer demand for convenience and nutrition, together with a growing aversion to conventional cereal grains, is leading to an increased role for vegetable ingredients in the bakery and pasta categories.
Insights Briefing: Vegetable Innovation In Bakery & Pasta explores the trends and consumer attitudes driving the growth in the use of vegetable ingredients such as carrot, parsnip, beetroot and sweet potato in traditionally ‘staple’ cereal-based categories, including dried and fresh pasta, bread, crackers and cakes.
Supported by the latest insights and data from the author, Insights Briefing: Vegetable Innovation In Bakery & Pasta considers how the growth of ‘free from’, the rise of flavour and texture complexity and new approaches to vegetable intake are changing the nature of innovation in the bakery and pasta space.
Key questions answered:
- What is the penetration rate of vegetable ingredients in bakery, pasta and snacks NPD?
- How are bakery and pasta firms making vegetables more palatable and accessible?
- How are vegetable ingredients addressing the demand for low-carbohydrate foods?
- How is vegetable innovation in bakery & pasta aligned to the ‘no gluten’ and ‘free from’ trends?
1. Bakery, pasta and snacks are turning to vegetable ingredients: % of bakery, snack and pasta launches containing selected ingredients
2. Vegetables and pulses are meeting demand for ‘low carb’ staples: case studies in bread and crackers; % of low-carbohydrate launches in bread, biscuits and snacks
3. Bakery firms are using greens as a concentrated ‘superfood’: case studies in bread and snack bars
4. Vegetables align to growing demand for gluten-free options: gluten free launches in bakery, snacks and pasta over time; case studies in gluten-free launches
5. Cakes are rediscovering vegetable ingredients: case studies
6. On-trend granola is a hotspot for vegetables in cereal: case studies
7. Vegetables are making a name in pasta: case studies; diversifying in gluten free; key ingredients in gluten-free pasta launches
Appendix: References; About; Related Research; Scope & Methodology